Australia too. It is very important for telecommunication industry to analyse its micro environment and macro environment. Microenvironment consists of the organisation’s various departments‚ competitors‚ customers‚ marketing intermediaries and publics. The microenvironment represents the strengths and weaknesses of the organisation. The organisation has partial control over the factors of its microenvironment. The macro environment consists of the factors such as demographic‚ economic‚ natural‚ technological
Premium Marketing World population Telecommunication
Table of contents Introduction p. 3 Zara Company presentation p. 3 Generic strategies p. 3 & 4 Growth strategies p. 4 & 5 Pest analysis p. 5 & 6 Value chain p. 6 & 7 SWOT analysis p. 7 & 8 Price / quality Grid p. 8 H&M Company presentation p. 9 Generic strategies p. 9 Growth strategies p. 10 PEST analysis p. 10 & 11 Value chain p. 11 & 12 SWOT analysis p. 12 Zara and H&M Comparison of the 4 P’s p
Premium Marketing Strategic management
The macro environment Introduction Marketing’s role is to match the capabilities and resources within the organisation with market opportunities external to the organisation. Understanding customer needs is central to achieving this aim‚ but marketers must also be aware of factors that can cause customer needs to evolve. A change in customer needs will impact upon the organisation’s ability to serve its customers. This means that marketers have to be knowledgeable about what is happening in the
Premium Marketing Macroeconomics Economics
Table of Content1.0 Industry Background12.0 Introduction13.0 Impact of Macro environments on Cell Phone Industry13.1 Demographic environment13.2 Economic Environment23.3 Natural Environment23.4 Technological environment34.0 Impact of Micro Environments on the Cell Phone Industry34.1 Suppliers34.2 Marketing intermediaries44.3 Customers44.31 Consumer markets44.4 Competitors55.0 Impact of the Changing Environments on Marketing Mix55.1 Product55.2 Price Variables65.3 Place Variables65.4 Promotion Variables66
Premium Mobile phone
INDIVIDUAL CASE ANALYSIS ASSIGNMENT Identify the key issues of the case. From the case it is quite clear that from the early 1990’s‚ Zara had begun to expand into the international apparel market and by the end of 2001 operated five hundred stores in over thirty countries (Exhibit 10). But now that most of the major markets had been exploited Inditex must consider the geographic location of its future Zara store additions that would ultimately have a great impact on the Inditex groups long-term
Premium United Kingdom Market Globalization
AS Film Studies FM1 Micro-Analysis Terminology MISE-EN-SCENE (everything in the frame) Location: The place where the scene is shot‚ e.g Paris or the countryside. Décor / Set design: The way the set has been decorated in order to express particular characteristics. Props: Items that are used by characters in a particular scene Costume: The clothing of a character speaks volumes about their personality Make-Up: As does their make-up Figure/facial Expression: The characters physical
Premium Film Film director Film theory
so that the organization can predict trends. The Macro Environment There are a number of common approaches for how the external factors‚ which describe the macro environment‚ can be identified and examined. These factors indirectly affect the organization but cannot be controlled by it. One approach is the PEST analysis. The PEST analysis is a political‚ economic‚ social‚ and technological analysis that describes the framework of macro-environmental factors used in the environmental scanning
Premium SWOT analysis PEST analysis Environment
Macro environment Our product and all of the other actors operate in a large macro environment of forces that shape opportunities and pose threats to the company is known as macro environment. Six largely uncountable external forces influence our product’s marketing activities. And also it influences decision making‚ and affect its performance and strategies. These factors include the economic‚ demographics‚ legal‚ political‚ and social conditions‚ technological changes‚ and natural forces Elements
Premium Natural environment Marketing Sociology
ME 686: Micro-manufacturing Assignment 1 Study the effects of process parameters (speed‚ feed‚ depth of cut etc.) associated with SPDT for manufacturing of micro lens let arrays. Also find out the ranges of these process parameters and values of optimal process parameters. Submitted by: Marmeek Kishor Kumar Kosambia (09010332) Submitted to : Dr. S.N. Joshi Date of Submission: 17/01/13 Introduction A microlens array is composed of a series of micro lens distributed in a regular pattern
Premium Orders of magnitude Machining Materials science
ANALYSIS OF WOMEN EMPLOYMENT IN MICRO BUSINESS (A CASE STUDY OF ELDORET TOWN) ABSTRACT The role that small scale enterprises play in sustaining and increasing economic growth is enormous. Employment therefore is a significant factor to consider because the rate of unemployment in Kenya has increased. This study was using the case study of Eldoret town to analyze the employment of women in micro businesses by assessing the attitude and satisfaction of the female employees with enterprise jobs
Premium Gender role Gender