MICRO ENVIRONMENTALFORCES | EVENTS | IMPACTOPPORTUNITIES/THREATS | COMPETITORS | * YEOS * POKKA | -VE IMPACT * Holds high percentage of market share * Both YEOS and POKKA are the leading brand in the Asian Specialty drinks category. They both have their own loyal group of consumer. In addition to that‚ they also have similar range of product‚ pricing‚ placing of product as F&N Seasons .Thus‚ they are viewed as the strongest competitor to F&N Seasons * Products are similar
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1. INTRODUCTION Micro electromechanical systems (MEMS) are small integrated devices or systems that combine electrical and mechanical components. They range in size from the sub micrometer level to the millimeter level and there can be any number‚ from a few to millions‚ in a particular system. MEMS extend the fabrication techniques developed for the integrated circuit industry to add mechanical elements such as beams‚ gears‚ diaphragms‚ and springs to devices. Examples of MEMS device applications
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Introduction to Marketing Environment Firms are affected by lots of different things; a firm’s marketing environment is made up of all of the things that affect the way it operates. Some of the factors in a firm’s marketing environment can be controlled by the firm but some are uncontrollable. Firms need to understand their marketing environment so that they can make the most of positive factors and manage the impact of negative factors. The market environment is a marketing term and refers to
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confectionery is Cadbury‚ which merged with Schweppes in 1969. One of its products‚ which is Dairy Milk and it is very successful molded chocolate in UK. The main products of Cadbury are bars‚ drinks‚ ice-cream and desserts‚ cakes and biscuits. The major competitors are Nestle‚ Mars‚ and Philip Morris. The first offer for Kraft to takeover Cadbury on September 2009‚ and the offer price was 10.2 billion pounds (BCC News‚ 2009). On November 2009‚ Kraft offered 9.8 billion pounds to takeover Cadbury‚ but Cadbury’s
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The car industry environment is very complex due to the large number of product markets‚ buyers‚ suppliers and customers‚ which spread across the globe. As such‚ it has often been described as "the industry of all industries". There are various forces that influence this environment. Hence‚ this report analyzes some of the political‚ economic‚ socio-cultural and technological trends‚ key to understanding their impact on the industry‚ with particular reference to the Western European market. First
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Reflection of Micro lesson I presented my first micro-teaching lesson and lesson plan for 1.5 hours to my peer groups and delivered 20-25 minutes. My chosen topic was diabetes I chose this because I felt diabetes is common and most students will have some knowledge of diabetes. I felt nervous at the beginning of lesson‚ I was having difficulties with technical problems‚ I felt that this made me loose concentration‚ and this will be a learning curb for next time. As I carried on presenting my
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proactive to the constantly changing dynamics of the business environment within which any organization operates. It is widely recognized at the start of the twenty-first century that the pace of change is accelerating around the world as the globalization of economies forces businesses to respond. Figure 2.1‚ representing the systematic marketing process has‚ at the start of the process‚ an appreciation of the external business environment on which all strategy and subsequent marketing decisions
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THE MICRO-ENTERPRISE BRIEF As a group we have been given the task of carefully selecting an informal micro-enterprise that operates in Cape Town. From this small business we need to ask a range of questions in order to investigate and identify the opportunities that are available to the business as well as where and how these opportunities could be improved. As a group the business we selected the flower stalls in Trafalgar Place on Adderley Street. This turned out to be a very interesting business
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Marketing Principles: Trading and Exchange CADBURY: Channels‚ Access and Distribution Levels Purpose of a network and marketing channel ¡ Value network is a system of partnerships and alliances that a firm creates to source‚ augment‚ and deliver its offerings ¡ The domestic manufacturing sites are situated at the following locations: 1. Claremont Tasmania - At this site Cadbury manufacture boxed chocolate assortments‚ moulded chocolate blocks‚ chocolate confectionery bars and food drinks for
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programs that provide credit for self-employment and other financial and business services like savings and technical assistance to low income people. The meaning of Micro finance includes small scale financial assistance to people who work in agriculture‚ animal husbandry‚ fishing‚ poultry farming‚ trading‚ herding and running small or micro enterprises etc. It also renders services like insurance‚ group empowerment programme‚ and technical assistance in various income generating activities etc. According
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