Macro-Environmental Analysis of US Market Clothing & Fashion Industry Demographic Forces Current Population Size 315‚736‚331 Population Density 88.08 inhabitants per square mile (34.01km2) Population as at 9.33am AEST 25th April 2013 - http://www.census.gov/popclock/ Density - http://en.wikipedia.org/wiki/List_of_U.S._states_by_population_density Population Distribution Major City Population New York-Newark 19.3 million LA-Long Beach-Santa Ana 12.675 million Chicago 9.134 million Miami 5.699
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cluster of outside factors that affects on an organization’s relationship with its targeted market. It includes microenvironment – features related to the company that affect its ability to serve the customer (the company‚ supplier‚ intermediaries‚ customers‚ competitors‚ publics); and macroenvironment – larger forces that have influences the microenvironment (demographic‚ economic‚ natural‚ technological‚ political‚ cultural). 1. Microenvironmental Force Among the six factors‚ competitors would
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strategy of BMW and represent the strategies which makes BMW able to compete with the on- going challenges. The BMW Group has a defined goal to be the leader of the leading automobile companies and rule the industry by winning hearts of its users. It aims at providing premium products and services for individual mobility. BMW is presently compelled to make one of kind items for a specific locale at a point in time‚ and this is to adapt to tastes and whimsical needs of buyers. To battle this BMW alongside
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QUESTION 1: An important macro-environmental force on companies is the social/cultural environment‚ particularly in international markets. Imagine that you are to offer a seminar on the social/cultural environment of Vietnam to foreign businessmen and marketers. Discuss at least three elements of the cultural environment that foreign businessmen should be aware of when doing business in Vietnam. Use specific examples referring to real-life businesses‚ brands‚ marketing activities‚ etc. to support
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Overall‚ three macro factors that influence teenagers to associate themselves with gangs are the community‚ education and poverty. Using the social disorganization we can see how these causes actually aid in criminal behaviour. The four aspects that were particularly looked at from social disorganization theory were; low income status‚ which can be associated with poverty and the community‚ and if people tend to grow up in a neighbourhood with low income status or have low income families‚ they are
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British Airways British Airways is the largest international scheduled airline in the UK. The company was founded in 1919‚ and has continued to grow and expand since privatisation in 1987‚ until the global recession hit in 2008. On 23rd January 2009 the UK was officially declared to be in recession following two consecutive quarters in 2008 during which economic growth dropped (BBC‚ 2009). Many businesses‚ including British Airways‚ have found it increasingly difficult to survive in the resulting
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external environment of a business includes a variety of factors such as competitors‚ suppliers and regulations that influence major strategic decisions. Scanning and assessing the external environment is a vital part of strategic decision-making in entrepreneurial ventures. This helps small-business managers locate factors that pose opportunities or threats to their businesses. A better understanding of the ramifications of external environmental factors can improve success and survival for small businesses
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"BMW OF NORTH AMERICA: DREAM IT. BUILD IT. DRIVE IT" BMW has been in the mass customization business since 1992. This longevity in the customization expertise has enabled them to deliver on schedule and also make last minute changes in the production process. Customization at BMW also was instrumental in the successful re-launch of the iconic MINI. Technology and media have also impacted greatly to the buyers mentality in car purchase. Online research is a driver in the buying process‚ whether
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Bmw Strategic Plan Table of Contents 1.0. EXECUTIVE SUMMARY 2 2.0. BUSINESS MISSION VISSION AND STRATEGIC OBJECTIVES 5 2.1. Company Mission and Vision 5 2.2. Goals 5 2.3. Core competence/sustainable competitive advantage 6 3.0. ANALYSIS OF THE BUSINESS INTERNAL AND EXTERNAL ENVIRONMENT 7 3.1. Micro Environment (C3SPM ) 7 3.2. Macro Environment (SLEPT) 12 4.0. KEY CRITICAL SUCCESS FACTORS 15 5.0. SWOT 17 6.0. BASIC STRATEGIC THRUST 23 6.1. Proposal 1: Innovation 25 6.2. Proposal 2: Differentiation
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Nordstrom was co founded 1901 by a 30 year old man named John W Nordstrom and his partner Carl Wallin. At age 16‚ John W of Sweden left his home and moved to Alaska where he struck gold. While in Alaska‚ he met a man named Carl Wallin‚ “who owned a shoe repair shop in downtown Seattle” (Nordstrom Employee‚ 2006). The two decided form a partnership and open a shoe store entitled Wallin & Nordstrom. Right form the start‚ the business philosophy was “based on exceptional customer service‚
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