the focal point in the development of successful marketing strategy. Marketing strategies both influence and are influenced by consumers’ affect and cognition‚ behaviour and environment. In the banking field a unique ‘Relationship’ exists between the customers and the bank. But because of various reasons and apprehensions like financial burdens‚ risk of failure‚ marketing inertia etc.‚ many banks are still following the traditional ways of marketing and only few banks are making attempts to adapt
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Long-term investment decisions By Gregory Pearson Introduction In this paper I will outline long-term investment decisions‚ including the price elasticity of demand‚ how to make prices as inelastic as possible by using strategic plans‚ the difference between demand and elasticity‚ the economic impact of production and unemployment on our company‚ the reasons why the government will get involved in economic decisions‚ the capital project expansions and their complexities‚ some actions to prevent
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2222-6990 Factors Influencing Strategic Decision-Making Processes Mahmood Nooraie Ph. D. In Management ‚ Islamic Azad University‚ Abhar Branch‚ Iran Email: (mnoor20@yahoo.com) Abstract Decision-making is one of the most important functions of managers in any kind of organization. Among different manager ’s decisions strategic decision-making is a complex process that must be understood completely before it can be practiced effectively. Those responsible for strategic decision-making face
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Research Journals Full Length Research Paper A study on the influence of using celebrity endorsements on consumer buying behaviour in Tamil Nadu‚ India Annadurai Pughazhendi and Deenadhayal Sudharani Ravindran 1PSG Institute of Management (PSG College of Technology) Coimbatore‚ India 2PSG Institute of Management (PSG College of Technology) Coimbatore‚ India Accepted 16 April‚ 2012 The purpose of this paper is to investigate the factor that influence of using celebrity endorsements on consumer
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Oligopoly in Telecommunications Industry in Malaysia By Siaw Fong Fong P-GSM0017/14 A Term Paper Submitted for ADW 614 Managerial Economics In Partial Fulfillment of the Requirements for the Degree of Master of Business Administration Prepared for Dr. Tajul Ariffin Masron Universiti Sains Malaysia Graduate School of Business Penang May 2014 Table of Content Abstract Oligopoly & Game Theory Malaysia Telecommunications History Current Situation in Telecommunications
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Which Macro-Economic Objectives is the most important and why? (14) There are many different objectives within Macro-Economics however the most important are between Inflation‚ Unemployment‚ Balance of Payments and Economics Growth. Personally I believe inflation is the most important. So why do I believe Inflation is the most important. Well‚ firstly Low inflation is a main macro economics goal for western countries. This is because of the many factors of inflation. One for example is that a higher
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QUALITY OF WEBSITES BASED ON BUYING AND SELLING PRODUCTS Term Paper On Assessing E-service Quality of Websites Based on Buying and Selling Products Course: Marketing Management Date: May 15‚ 2013 LETTER OF TRANSMITTAL May 15‚ 2013 Sarker Rafij Ahmed Ratan Assistant Professor School of Business‚ United International University Subject: Submission of Term Paper. Dear Sir: It is a great pleasure to submit herewith a term paper on “Assessing E-service Quality of Websites Based on Buying
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Strategic Decision Making Decision making is the most important function of any manager. Strategic decision making is the prominent task of the senior management. Both kinds of decision making are essentially the same. The difference lies in the levels at which they operate. While decision- making pertains to all managerial functions‚ strategic decision making largely relates to the responsibilities if the senior management. Conventional Decision - Making Most people agree that decision making
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Scientific Writing 22 April 2003 The Influence of MHC Factors in Human Mate Selection Beth Ervin‚ Chris Maser‚ Shaun May‚ Audy Whitman Title: Byline: The Influence of MHC Factors in Human Mate Selection Introduction: The driving force of love may be much more than it appears. Should it now be “love at first scent‚” rather than “love at first sight”? If such a question were presented to a geneticist‚ he or she would say without a doubt “love at first scent” because the
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Objectives This study shows how McDonald’s continually aims to build its brand by listening to its customers. It also identifies the various stages in the marketing process. Company Profile McDonald’s Corporation is the world’s largest chain of hamburger fast food restaurants‚ serving more than 58 million customers daily. A McDonald’s restaurant is operated by either a franchisee‚ an affiliate‚ or the corporation itself. The corporation’s revenues come from the rent‚ royalties and fees paid
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