1 2 3 4 5 6 7 8 9 10 11 CS1208 The Association of Business Executives Advanced Diploma 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 INTERNATIONAL BUSINESS CASE STUDY Marks & Spencer plc afternoon 2 December 2008 This is an open-book examination and you may consult any previously prepared written material or texts during the examination. Only answers that are written during the examination in the answerbook supplied by the examination centre will be marked. CS1208
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INSTRUCTIONS ON “HOW TO REFERENCE” Bibliography: Citations must be consistent in author name(s) (spelling and name order) and publication date between the text and the bibliography at the end. Any reference in the text must be matched by a full entry in the end bibliography. Entries in the bibliography must be matched by entries in the text; if nor they should be deleted. Citations must include all information necessary to enable the reader to locate the referenced publication. The examples
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ContentsPart AIntroduction and explanation of Macro environment................................pg 3The Coca-Cola...................................................................................................... pg 5Introduction............................................................................................ pg 5Bottlers.................................................................................................. Pg 6Influence of macro environment on Coca-Cola....................
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1.1.3 Importance of the topic from macro and micro perspective Regulatory requirements will affect profits via their impact on capital‚ funding and hedging costs‚ as well as the direct costs of compliance. It follows that market-makers will set their bid and ask prices based on their expectations of the cost and risk of holding assets in inventory. Spreads will tend to be narrow if market-makers believe they can execute trades quickly and cheaply‚ or if funding and hedging costs are low. Thus‚ a
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Although there are other branches of economic study‚ micro and macroeconomics are the most well-known. Over the years‚ both have become an increasingly common part of high school and college-level curriculums. Despite their popularity‚ however‚ the principles of these disciplines are frequently misunderstood or confused. While they share some of the same concepts and are interrelated in important ways‚ there is a fundamental difference between micro and macroeconomics. The simplest way to distinguish
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Forces Marks and Spencer has many external forces that affect the company. These are known as macro environmental factors. There are six of these forces‚ Political‚ Economic‚ Sociological‚ Technological‚ Legal and Environmental factors. These external factors affect the types of products/services Marks and Spencer offers‚ the nature of its market positioning and strategies‚ there relationship with their customers and their suppliers. These external factors allow Marks and Spencer to develop:
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Chapter 7: Living in the Environment: environmental factors and their influence Questions Introduction 1. Why is a Polar bear found living in a cold icy place and a fish found living in water‚ but not in other environments? Because it is their habitat in which they are adapted to. It has certain adaptations to allow it to survive in that environment and resources are available in the environment. 2. Give the definitions for the following words (the glossary at the back of the book may help
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THE MARKETING ENVIRONMENTAL FACTORS AND AN ILLUSTRATIVE SAMPLE FOR THEIR IMPACTS THAT BASED ON THE UK FRAGRANCES INDUSTRY Submitted by: Maxie Submission date: 27th Oct 2013 Lecturer: Hilary Wason Word count: 888 words ABSTRACT Marketing is an indispensable factor for deciding the success of a business. Nonetheless‚ creating an effective marketing strategy as well as a proper marketing decision has been influenced by many factors and the greatest impacts are from the macro-environmental
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analysis of CFSTD’s main competition. Based on this assessment‚ strategic objectives will be identified and recommended. External Situation As presented by Grant (2007)‚ macroenvironmental factors are beyond a firm’s control. To adapt and remain competitive‚ a firm must understand how these external influences “affect the firm’s industry environment” (p.66). The
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Macro & Micro Marketing Planning & Strategies by Leigh Richards‚ Demand Media Marketing strategy must be considered at the micro and macro levels. Related Articles Five Marketing Strategies for the Small Business What Is Marketing Strategy Planning? Examples of Strategy in Marketing Planning Relationship Between Strategic Planning & Marketing Strategies Hospitality Marketing & Communication Marketing Strategy & Structure Effective marketing incorporates macro and micro-marketing strategies
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