FOR MANAGERIAL DECISION MAKING-I (ECONOMIC ANALYSIS SIMPLIFIED FOR YOU) COURSE DURATION: 20 HOURS PER SEMESTER COURSE CREDITS: 02 1. ESSENCE OF ECONOMICS Problems of an economy; Solutions of these problems; Alternative system to tackle the problems; Economics‚ micro – economics & macro – economics; Basis building blocks of microeconomics – rationality‚ marginalism‚ opportunity cost‚ general & partial equilibrium. 2. FALLACIES AND PITFALLS Economics is about decision making‚ fallacies
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“Outline the components of any organization’s macro environment and give an example for each component of a current major operational change or industry trend”. Macro Environment: The factors outside of the industry that influence the survival of the company; these factors are not directly controllable by the organisation. (Elliot‚ Rundle-Thiele‚ Walker‚ p.48) Components of the Marco Environment: There are six (6) major components of which the macro-environment is made up of; 1. Demographic
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ORGANIZATION AND ENVIRONMENT Analysis of the factors in the macro environment that have major impact to a company and assessment of the steps taken by the company to overcome the problems. Case study : Maybank Malaysia By AhmadRawi The writer can be contacted at: scholars.assist@gmail.com By AhmadRawi The writer can be contacted at: scholars.assist@gmail.com INTRODUCTION Strategic management experts have stated that in order to achieve a competitive advantage‚ a company needs
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MARKETING DECISION ANALYSIS HBM226N MARKETING METRICS Prepared for: Ian Russell Prepared by: Thi Thuy Tram LE 7018673 Date: 10/04/2013 Swinburne University of Technology Table of Contents 1. INTRODUCTION 3 2. MARKETING BACKGROUND 4 3. MARKETING METRICS MEANINGS 4 4. MARKETING EFFECTIVENESS BY WAY OF METRICS 5 5. MARKETING METRICS PERFORMANCE 6 6. THE FUTURE OF MARKETING AND MARKETING METRICS 7 7. CONCLUSION 7 8. REFERENCE 8 1. INTRODUCTION Marketing is
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0Lecture 3: Marketing Environment Scanning of the Marketing Environment – Opportunities or threats? Environmental Forces—Firms must monitor six major forces in the broad environment: Demographic Political-Legal Economic Technological Socio-Cultural Natural 1. Demographic Environment The main demographic force that marketers monitor is population because people make up markets. Marketers are keenly interested in the: Size and growth rate of populations in cities‚ regions‚ and nations. Age distribution
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Instructor Guo Ji Public email bnuwec@gmail.com‚ PIN interbusiness Contact Information guoji@bnu.edu.cn Course Prerequisites Micro and Macro Course Description This course is an introduction to international business with an emphasis on the contemporary issues of China. The basic content of the course includes (1) an overview of the means of conducting international business‚ with an emphasis on what makes international different from domestic (2) the effects of the social systems within countries
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MARKETING SITUATION ANALYSIS INTRODUCTION Enviroelectrics is a medium sized company with a focus on providing energy efficient‚ operator friendly products and is located in Port Melbourne with access to the bay and arterial roads for shipping and trucking of products. The company consists of a strong team with a management group that works closely with employees. The company is preparing to release a new microwave oven to the market and is in the initial planning and development stages. Prior to
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Role of One Or More Factors That Influence Attitudes to Food’ Outline the Role of one or more factors that influence attitudes to food (4 Marks): The social learning theory (SLT) assumes that all behaviour is learnt through observing those around us‚ as were are born a blank slate (tabula rasa)‚ and so the theory therefore also assumes that our eating attitudes are influenced and determined by the behaviour of people we know and the environment around us. One way in which the SLT suggests children
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..................................................12 Question 1 A) Introduction The major stages in the consumer buyer decision process are actually a systematic method of the Marketing‚ in order all the consumers can be engaged into all the purchases‚ such as the buying of a house or car to the groceries of the day. To be precise‚ it is the process which mixes the psychology of consumer behaviour and the interests of marketers in understanding the behaviour of the consumer‚ in order
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UNDERSTAND THE FACTORS THAT INFLUENCE CHILDREN AND YOUNG PEOPLE’S DEVELOPMENT AND HOW THESE AFFECT PRACTICE There are various personal factors which can affect the development of children and young people. When a child is conceived‚ their genetics are formed. It is becoming increasingly apparent that as well as deciding‚ hair colour our genetics can influence addiction‚ depression and self-esteem issues. A baby’s development can also be affected during pregnancy. A mother’s lifestyle can also
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