Macro environment‚ one of the three key elements of the marketing environment explains the influences of broader societal forces. These major external forces are not controllable‚ but being aware of the environmental factors and its changes will be of great advantage for growing the business (Angela‚ 2012). In the travel business‚ the operation does not depend only on the internal functioning but is also affected by external factors. Wotif is also affected by these internal and external factors.
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The Coffee Shop: Social and Physical factors Influencing Place Attachment Lisa Waxman‚ Ph.D.‚ Florida State University (co-authored by Marco Marin) aBstract This study explored the characteristics that encourage gathering behavior and contribute to place attachment in selected coffee shops in the context of literature suggesting social gathering places contribute to social capital. These gathering places‚ with the potential to enhance community in this manner‚ have been called third places.
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RURAL MARKETING STRATEGIES OF MICRO FINANCE INSTITUTIONS- A VIEW By. Mrs.A.Pankajam‚ Associate Professor‚ Avinashilingam School of Management Technology‚ Avinashilingam Deemed University for Women‚ Coimbatore-43 ABSTRACT Rural India was once considered a mere painter’s muse and not a uberous ground for business. The reason being – around 42% Indians are below poverty line earning around $1.25 a day. Addressing poverty-based issues‚ NGOs‚ Microfinance Institutions (MFIs) and social entrepreneurial
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The Macro-environment The macro-environment includes concepts such as demography‚ economy‚ natural forces‚ technology‚ politics‚ and culture. Demography refers to studying human populations in terms of size‚ density‚ location‚ age‚ gender‚ race‚ and occupation. This helps to divide the population into market segments which can be beneficial to a marketer in deciding how to tailor their marketing plan to attract that demographic. The economic environment refers to the purchasing power of
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Influencing the Influential and Everything in Between By Ditta Mae C. Siena August 1‚ 2013 Many Civil Society Organizations (CSO) in the Philippines worked their ways to influence various sectors whether to support or opposed the Reproductive Health Law. Learning about Pollard and Court’s framework on how CSOs/NGOs influence policy-making made me realize that CSOs in our country adhere to the policy processes that would make their position in an agenda remarkable. Pollard and Court identified
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Micro-environmental factors such as customers are essential in determining the success of marketing especially when the needs of the clients are satisfied. Similarly‚ the contribution of employees to the company is fundamental in production of high quality products which are highly marketable (Apple‚ Inc. 2008). The media is an equally crucial factor of the micro-environment because any information which originates from the media either positive or negative can adversely affect the sales of the
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ME 686: Micro-manufacturing Assignment 1 Study the effects of process parameters (speed‚ feed‚ depth of cut etc.) associated with SPDT for manufacturing of micro lens let arrays. Also find out the ranges of these process parameters and values of optimal process parameters. Submitted by: Marmeek Kishor Kumar Kosambia (09010332) Submitted to : Dr. S.N. Joshi Date of Submission: 17/01/13 Introduction A microlens array is composed of a series of micro lens distributed in a regular pattern
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neutralizer to allow us to see the effect of the disinfectant on the four organisms within a 5 minute range. The bacterial suspension used for paired at different concentration data was Staphylococcus Aureus for which gave good results when the reduction factor value of 1.20x106 ml-1 was obtained for the organism as it was above the value 105 which was used a guideline for effectiveness of the test. For class data there was four organisms investigated which were: Staphylococcus Aureus‚ Enterococcus hirae
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Introduction The influences affecting the NHS today sometime are not evident unless viewed against the changes and trends that have developed since its inception. After the World War II it was an era of simplicity and desperation the general population had housing crisis‚ food shortage and raw material shortages etc. Political Influences On a global political stand point there was a uniting of ideas and governments; what we know today as the United Nations (UN). One of the main ideas which the UN
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MULTILEVEL INVESTIGATION OF FACTORS INFLUENCING EMPLOYEE SERVICE PERFORMANCE AND CUSTOMER OUTCOMES HUI LIAO Rutgers‚ the State University of New Jersey AICHIA CHUANG National Taiwan University of Science and Technology Previous work on service performance has focused on either organization- or individual-level analysis. This multilevel study of 257 employees‚ 44 managers‚ and 1‚993 customers from 25 restaurants demonstrated that both individual- and store-level factors were significantly associated
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