The International College of Xiamen University 11 HND Business Accounting Marketing: An Introduction Unit Name: Marketing: An Introduction Name: Zhu Yuanyuan Student ID No.: 135118494 Supervisor: Zhang Hui Submission Date: 12 April‚ 2013 Table of Content 1 Introduction of the Haier Group 2 2 The Micro and Macro environment 3 3 The importance of marketing research 6 3.1 Importance of marketing research 6 3.2 Example and explanation of qualitative and quantitative techniques 8 4 The
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before deadline. CHAPTER 1: Thinking like an Economist. Problem 1 Microeconomics is primarily the study of how: A. B. C. D. The stock market works. People (agents) choose among alternatives. Businesses can make money. The economy functions as a whole. Answer: B Problem 2 You are considering renting a car for the weekend. It costs $200 for the car plus $0.20 per mile (including gas). If you decide to go on a 300 mile voyage what is the total cost of the rental? A. B. C. D
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1. Plot the demand function Qd = 60 – 4P. 2. Plot the demand function Qs = 100 + 2P. 3. The annual demand and supply for coffee are given by Qd = 10‚000 – 50P Qs = 20P Where price is in dollars per 50-kilogram bag and quantity is in thousands of 50-kilogram bags. Calculate the equilibrium price and quantity in this market. 4. Assume a competitive market where demand is given by Qd = 980 – 90P while supply is given by Qs = 200 + 40P. It can be determined that the equilibrium price in this
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MGT 405 1. (10 pts) Because a government subsidy increases the number of mutually beneficial trades‚ it increases social welfare. Uncertain. A Subsidy is like an inverse tax. Consumers and producers benefit. The demand curve shifts down shifting the equilibrium‚ lower price for consumers and greater quantity sold for producers. Consumer surplus rises and producer surplus rises (area under the new price they receive). However the welfare is the sum of the new consumer surplus and the producer
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7 Business Functions that a Retail Business should maintain 1. General Management Business Function Manages the production process‚ plans production schedules and ensures that machinery‚ staff & materials are efficiently utilized. In order for a business to be effectively managed the retailer has to maintain the above mentioned criteria. 2. Production Business Function Its purpose is to be in full control in the production process‚ make effective planning production schedules. Specifically
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WAREHOUSE ACTIVITIES a) The Warehouse Functions The warehouse are a vital part of industrial or business concern‚ public and private undertaking‚ etc‚ and it must be designed to suit the particular needs of the organization concern. There is therefore no standard system‚ which can be universally recommended or applied‚ but of course of time‚ certain principle and practices of more or less general applications have been evolved. The warehouses in most organization
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Assignment no-3 Basics of Marketing 2013159_106_3 Analyzing Macro Environment on Automobile Sector The car industry environment is very complex due to the large number of product markets‚ buyers‚ suppliers and customers‚ which spread across the globe. As such‚ it has often been described as "the industry of all industries". There are various forces that influence this environment. Hence‚ this report analyzes some of the political‚ economic‚ socio-cultural and technological trends‚ key to understanding
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it. Money x Velocity = Price x Transactions Money x Velocity = Price x Output This theory seeks to explain how money affects the economy‚ and is based on the fact that money is demanded as a medium of exchange. We can say that price level is a function of the quantity of money in circulation. The transaction version of the quantity theory states that the changes in money supply other things remaining the same‚ brings a directly proportionate change in the price level. Other things remaining unchanged
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FUNCTIONS OF FINANCE Finance function is the most important function of a business. Finance is‚ closely‚ connected with production‚ marketing and other activities. In the absence of finance‚ all these activities come to a halt. In fact‚ only with finance‚ a business activity can be commenced‚ continued and expanded. Finance exists everywhere‚ be it production‚ marketing‚ human resource development or undertaking research activity. Understanding the universality and importance of finance‚ finance
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building on the ideas of Comte and Spencer and succeeding in entrenching the view of society as a system (according to Course Material – Introduction to Sociology pg.66). Functionalists see society as comprising distinct but interconnected parts that function together as one entity. The main view of the functionalist perspective is that society is held together by “Value Consensus” posited by Talcott Parsons (1902-1979)‚ which suggests that‚ “there is a basic agreement about values which in turn work
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