Question 1 Part A Based on the Enjoy Winning series of advertisements for Tiger beer‚ the following personality traits of a typical brand loyal Tiger beer drinker are identified 1. Extroversion: A Tiger beer drinker is sociable and enjoys company of his/her friends. He/She likes to have a good time at parties and watch sports in a group with his/her friends. They enjoy the limelight in a gathering and can turn a boring party into a fun-filled event. Most of the advertisements in this
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INDUSTRY OVERVIEW : CONDITION & SITUATION Year 2005 There were various kinds of determinants influencing the enlargement of the beer market; especially the cause from gas price has risen up high like never before. Deriving the consumer products price had to be adjusted to avoid suffering from higher cost of production and transportation. On the other end‚ consumer’s purchasing power had become lower due to the higher cost of living; driving them to adapt to the economic situation they were facing
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beer) is one of things you should not be missed. It’s the most popular beverage throughout the country and the cheapest beer in the world‚ 2‚000d a glass. For the higher quality‚ there are plenty of local as well as imported brands‚ such as 333‚ Carlsberg‚ Hanoi‚ Tiger‚ Saigon‚ LaRue‚ San Miguel and Heineken. Beside beer‚ Vietnam is also a place to enjoy tea (Thai Nguyen tea or “Thai tea”)‚ coffee (“Trung Nguyen coffee”) or something heavier‚ wine (“Nep Moi” – the Vietnamese whisky). TIP: Tram
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Content Page Acknowledgement ……………………………………………………………………………..3 Outline ……………………………………………………………………………………........4 Executive Summary ………………………………………………………………………........6 Industry Life Cycle …………………………………………………………………………….7 Key Success Factors (KSF) ………………………………………………………………........8 Porter’s Five Forces ………………………………………………………………………........9 SWOT Analysis Internal Factor Analysis Summary (IFAS) ……………………………………………12 External Factor Analysis Summary (EFAS) …………………………………………..13 Strategic Factor
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Exfosys Inc‚ (2012). Creating Effective Advertisement Campaign‚[online]. Available from: <http://www.exforsys.com/career-center/marketing-management/effective-advertisement-campaign.html> [Accessed on November 15‚ 2012]. Food and Drink‚ (2012). Carlsberg Targets UK Cider Market‚ [online]. Available from: <http://www.fdbusiness.com/tag/cider/> [Accessed on October 11‚ 2012]. GAB‚ (2012). Strongbow‚ [online]. Available from: <http://www.gab.com.my/brand/strongbow.asp> [Accessed on October
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top brewing companies (in millions hectaliters) In 2000 In 2005 1. Annheuser-Busch-121 1.InBev-233.5 2. Heineken-74 2. Anneheuser-Busch-152 3.Ambev-63 3.SABMiller-135 4.Miller Brewing 53 4.Hieinken-107 5.SAB (South Africa Breweries)-43 5.Carlsberg-78 6.Interbrew-87 6.Scottish &Newcastle-52 The national market consists of few major competitors as mentioned above. After 1990’s some of the leaders started expanding abroad‚ using progressive consolidation and leading to a small number of global
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low-quality electronic FMCG goods can be highly profitable for the vendors. Global leaders in the FMCG segment are Anheuser-Busch InBev‚ Nestlé‚ ITC‚ Hindustan Unilever Limited‚ Reckitt Benckiser‚ Unilever‚ Procter & Gamble‚ L’Oréal‚ Coca-Cola‚ Carlsberg‚ Kleenex‚ General Mills‚ Pepsi‚ Gillette etc. FMCG (fast moving consumer goods) is a term that is used to refer to those goods which are sold through retail stores. These goods have a short period of shelf life and as such are used up within days
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Problemformulering Med udgangspunkt i www.royalunibrew.com samt deres produkt Faxe kondi‚ vil jeg behandle‚ analysere og vurdere deres værdikæde. Yderligere vil jeg analysere deres markedsføring på henholdsvis konsument og producent markedet. Jeg vil tillige arbejde koncernens markedsføringsstrategi i denne forbindelse vil jeg vurdere præcis‚ hvilken strategi Royal Unibrew anvender. Metode Arbejdet har bestået i at indsamle materialer som danner grundlag for rapporten. Jeg har fået et indblik
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sous diverses versions plus ou moins alcoolisées‚ et sa consommation varie selon les pays. Il y a de nombreuses marques mais celles-ci sont les principales : * Heineken (Pelforth‚ Affligem‚ Panach’‚ Amstel‚ Buckler‚ George Killian’s) * Carlsberg avec Kronenbourg (Guinness‚ Kanterbräu‚ Gold‚ Willford‚ Force 4‚ Tourtel‚ Grimbergen‚ San Miguel et Apple Frost) * AB Inbev (Budweiser‚ Beck’s‚ Stella Artois‚
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industry including Double Deer‚ Jinling‚ Baisha‚ KK‚ Shiliang‚ ‚ and Jinlongquan (www.ab-inbev.com). Because China currently is the world’s largest beer market‚ there is a great deal of competition. The largest competitor is SABMiller as well as Carlsberg which both have plants in China. Anheuser-Busch InBev Organization Chart www.ab-inbev.com/go/corporate_governance/organization_chart Anheuser-Busch InBev has succeeded because of the unity and flow of the organizational structure. Because
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