Developing a marketing plan for Lemonhead Chami Coomasaru Marketing Department‚ Carlsberg-Tetley James Day‚ Spencer Lee Sales Department‚ Carlsberg-Tetley Presents a marketing plan based on primary research‚ which focuses on the proposed launch of a new product‚ Lemonhead‚ into the existing alcoholic lemon drink market. For this analysis‚ Two Dogs (the current number two in the sector) was selected as the main competitor product. Using the mix map model‚ identifies by empirical research short-falls
Premium Marketing
Subject: Proposal on New Approach to Advertising 1. INTRODUCTION For the past 3 years‚ our product Lion Beer annual sales has dropped about 6%‚ whereas our competitors have increased market share‚ 3.2% for Heineken‚ 1.8% for San Miguel and 1% for Carlsberg. The report from our marketing research team revealed that majority new generation consumers less knowing our product due to our current conventional advertising strategy. Our advertising plans should be changed accordingly to boost our product
Premium Advertising
The Case Study Toronto Football club As soccer had become one of the most popular sports in the world‚ there was a potential possibility to bring a professional soccer in Canada. The first game of the Toronto FC (Football Club) was successful on April 28‚ 2007 after Toronto Blizzards was dismantled in 1984. Thousands of fans wearing FC gear with diverse backgrounds enjoyed to cheer on their team when the team played match against the Kansas City wizards. Marketing strategy was the key to bring
Premium Major League Soccer
1. Executive Summary Asia Pacific Breweries (APB) is the leading beer brewery in the Asia Pacific region. The company’s most iconic product‚ Tiger Beer‚ is notably one of Singapore’s most successful brands in the world and is valued at S$820 million. The lucrative beer industry has attracted numerous foreign beers to vie for the market share in Singapore which is valued at S$562.7 million. As the beer industry in Singapore is reaching maturity‚ beer companies have to find innovative
Premium Marketing Beer Alcoholic beverage
ABSTRACTS FOR NEWLY REGISTERED ASIAN CASES June 2011 9B11C009 ABC Energy Limited: Culture and Formalization Pavitra Mishra‚ Rajen Gupta Publication Date: 3/23/2011 Teaching Note: 8B11C009 ABC Energy Limited (ABCEL) was created in March 2007 by ABC Infra Private Limited and XYG Private Limited. In September 2007‚ MNP Finance Limited joined ABCEL as an equity partner. In 2010‚ ABCEL operated in power generation and had plans to diversify into transmission and distribution. It aspired to be a world-class
Premium Management
Launched in 1932‚ Tiger Beer became Singapore ’s first locally brewed beer. It is a 5% abv bottled pale lager. As APB ’s exclusive flagship brand‚ it is available in more than 60 countries worldwide including the USA‚ Canada‚ Australia‚ New Zealand and various countries in the Middle East‚ Europe and Latin America. ] Distribution ▪ APB has breweries in Singapore‚ Malaysia‚ Thailand‚ Vietnam‚ Cambodia‚ China‚ New Zealand‚ Papua New Guinea‚ India‚ Sri Lanka‚ Laos and Mongolia. The company has a
Premium Beer Brand Brand management
Microsoft Excel 2007: Create a macro by using Microsoft Visual Basic | Add to Favorites | In Microsoft Excel 2007‚ macros can be created using Microsoft Visual Basic. The following will show you how to create a macro using Microsoft Visual Basic: 1. If the Developer tab is unavailable‚ complete the following to display it: a. Click the Microsoft Office Button‚ and then click Excel Options. b. In the Popular category‚ under Top options for working with Excel‚ choose
Premium Microsoft Office Microsoft Excel Microsoft
PLN and an operational profit of 30‚8 mln PLN. The profit per share was 5‚05 PLN. The key customers of the company are T-Mobile Austria‚ Telkom Deutschland‚ E Plus Gruppe‚ KPN‚ Telefonica O2 Germany‚ Vodafone D2 Germany‚ Allianz‚ Auchan‚ BP‚ Carlsberg‚ Coca Cola‚ CitiBank‚ Colgate Palmolive‚ and other major companies. Comarch Group through the
Premium Marketing Product management Customer service
they began to export Corona in Japan‚ Australia and New Zealand. Now it can be found almost anywhere in the world. Today‚ while there are wide selection of beers in New Zealand market‚ Corona still managed to be on top. Its top competitors are Carlsberg‚ DB‚ Speight’s‚ Steinlager and Heineken. The researchers would like to know how Corona can maintain its top position in spite of numerous competitors in the market. OBJECTIVES: The overall objective is to research on how Corona can maintain
Premium Qualitative research
kitchen appliances‚ which are generally replaced over a period of several years. Global leaders in the FMCG segment are Anheuser-Busch InBev‚ Nestlé‚ ITC‚ Hindustan Unilever Limited‚ Reckitt Benckiser‚ Unilever‚ Procter & Gamble‚ L’Oréal‚ Coca-Cola‚ Carlsberg‚ Kleenex‚ General Mills‚ Pepsi‚ Gillette etc. Companies that work with FMCG are the companies that will always stay strong during financial and economical dips because because there is always a constant need for their items that will never
Premium Fast moving consumer goods Good Unilever