report was commissioned to examine the Gaming and Casino industry of the Philippines together with the detailed analysis of present environment through Porter’s Five Forces‚ the Macro environment with its Political‚ Economic‚ Social‚ Technological‚ Environmental and Legal Factors and the Future trends and Issues of the Gaming and Casino industry in the Philippines. Approximately 49 million or 54 percent of the Philippine population is of adult gaming age. In the Philippines‚ this
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Q.1) Explain How Macro Environmental Factor Affect International Business Product With An Example. There are many factors in the macro-environment that will affect the decisions of the managers of any organization. Tax changes‚ new laws‚ trade barriers‚ demographic change and government policy changes are all examples of macro change. To help analyze these factors managers can categories them using the PESTEL model. This classification distinguishes between: Political factors: These refer to
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of the consumers were in their teens when the mass video gaming culture began and now are in their 40s or 50s and have retained their gamer status‚ therefore are also ready to adopt new products. Gender is another factor that should be noted. Female gamers are a large portion of the video console market although significantly less than their online gaming counterparts. ESA research predicts that 40% of video game players are females. Economic Factors: Household income ± studies have shown that video
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Indian gaming not only helps Native Americans‚ it also helps the United States. Native Americans have been oppressed for hundreds of years‚ and with Indian gaming they are starting to see prosperity. Indian gaming has helped Native Americans become more independent and helped rebuild their local communities. The United States benefits from Indian gaming because it has attributed millions of dollars of revenue to outside companies that deal with the casinos‚ supplied numerous jobs to non-Indians‚
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The macro environment Introduction Marketing’s role is to match the capabilities and resources within the organisation with market opportunities external to the organisation. Understanding customer needs is central to achieving this aim‚ but marketers must also be aware of factors that can cause customer needs to evolve. A change in customer needs will impact upon the organisation’s ability to serve its customers. This means that marketers have to be knowledgeable about what is happening in the
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connected to a TV set—the Magnavox Odyssey‚ invented by Ralph H. Baer. The Odyssey was initially only moderately successful‚ and it was not until Atari’s arcade game Pong popularized video games‚ that the public began to take more notice of the emerging industry. By the autumn of 1975 Magnavox‚ bowing to the popularity of Pong‚ cancelled the Odyssey and released a scaled down version that played only Pong and hockey‚ the Odyssey 100. A second‚ "higher end" console‚ the Odyssey 200‚ was released with the
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Executive SummaryThe macro-environment consists of larger societal forces that affect entire micro-environment. The six forces making up the company’s macro-environment include demographic‚ economic‚ natural‚ technological‚ political/legal‚ and social-cultural forces. Companies must constantly watch and adapt to the marketing environment in order to seek opportunities and ward off threats. “The marketing environment comprises all the actors and forces influencing the company’s ability to transact
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QUIZ ON CONCEPTS OF DEMAND‚ SUPPLY AND MARKET PRICE 1. THE LAW OF DEMAND SUGGESTS THAT AN INCREASE IN THE PRICE OF GOOD X DECREASES THE DEMAND FOR GOOD X. True False [1 pts.] 2. A DEMAND CURVE SHOWS THE [1 pts.] AMOUNTS OF GOODS THAT SELLERS SELL WHEN INCOME‚ PRICES OF RELATED GOODS‚ AND EXPECTATIONS CHANGE. True False 3. AN INCREASE IN THE WAGES OF COAL [1 pts.] MINERS DOES NOT CAUSE A DECREASE IN THE SUPPLY OF COAL. True False 4. THE LAW OF SUPPLY SUGGESTS THAT THE ELIMINATION
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What Is Macro Environment? The major external and uncontrollable factors that influence an organization’s decision making‚ and affect its performance strategies. These factor includes the economic factors; demographics; legal; political‚ and social conditions; technological changes; and natural forces. Macro environment factors are beyond the control of an organization. This is because those factors are positioned outside the organizational system. Those forces are the prime factors in corporate
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ii. Media: - carry news‚ features‚ editorial opinion iii. Government: - iv. Citizen-action: - v. Local: - vi. General: - vii. Internal: - Macro Environment The larger societal forces that affect the macro environment – demographic‚ economic‚ natural‚ technological‚ political‚ and cultural forces. Key Forces in the Macro Environment 1. Demographic The study of human population in terms of size‚ density‚ location‚ age‚ gender‚ race‚ occupation and other statistics. - Worldwide
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