Discuss how the six macro-environments (demographic‚ economic‚ natural‚ technological‚ political‚ and social/cultural) forces may affect the marketing of a drink or food company. Companies and their suppliers‚ marketing intermediaries‚ customers‚ competitors‚ and publics all operate in a macro-environment of forces and trends that shape opportunities and pose threats. Within the rapidly changing global picture‚ the firm must monitor six major forces: demographic‚ economic‚ natural‚ technological
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capability’. Today‚ the world is going through‚ a global economic turmoil. This recession affects almost all the fields especially IT field. To overcome the adverse effect of the economic slow down‚ we should plan an effective human resource policy at macro level. Human resource plan is designed to pay attention to shaping the priorities of the H R function than on supporting activities relating to the organization’s functioning as a whole The economic crisis of 2008/2009 has touched every industry
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MINUTES OF THE MEETING HELD ON WEDNESDAY 19 OCTOBER 2011 AT 18.30PM‚ OPEN LEARNING CENTRE (MBA RESOURCE ROOM) -BAST‚ FOURT DIMENSION AND CBS Present : Archbold Ndlovu – Chairperson; Nelisha Chitsungo; Getrude; Tendai; Sheona Pedzapasi; Regina Chefu; Nelson; Barbara Bvunzawabaya; Patience Chirisa (minuting) 1. Welcome The Chairperson welcomed all present and the meeting started promptly at 18:30hrs. The Chairperson emphasised the importance of being punctual so that there
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Explain what is meant by the term ‘Aggregate Demand’? (6) The term ‘Aggregate Demand’ (AD) means the total amount of planned spending on goods and services at any price level in an economy. AD is made up of the following components: - C + I + G + (X - M) Therefore‚ it is the total of Consumption (C)‚ Investment (I)‚ Government spending (G) and the difference between Exports (E) and Imports (M). Consumption is spending by households on goods and services and it is the main component of
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adaptations to a complex and everchanging environment. The marketing environment is the totality of forces and institutions that are external and potentially relevant to a firm. The marketing environments fall under two catagories. The macro-proximate environment and the macro-widened environment.Micro-widened environment include those factors that can vary from day to day and which the firm has no direct power in changing its fators‚ such as demographic factors‚ legal factors‚ technological factors‚ political
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What are the key elements of JetBlue’s culture? JetBlue’s culture is to differentiate itself through a customer-and employee-centric culture. Leadership would not tolerate any declines in employee or customer perceptions of the airline as a good place to work or a good flying experience. The changes started with a plan for improving employee engagement results as the thinking was‚ if the company improved those metrics‚ customers would receive great experiences (Spillover Effect). Through five levels:
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There are a many similarities between military and business planning. The definitions of military and business planning are similar and/or have the same core processes--although they may be called something different. The Army defines planning “as a continuous process in preparation for future assigned or assumed tasks.” Further‚ “[planning] involves a detailed and systematic examination of all aspects of contemplated operations.” An additional business definition of planning includes‚ “defining
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Company Background MARRYBROWN‚ winner of numerous domestic and international franchise industry awards‚ is proudly Malaysian-owned and has over 30 years of franchise experience under its belt. The home grown fast food chain is currently the world’s largest Halal Quick Service Restaurant (QSR) brand originating from Asia. MARRYBROWN has a strong international presence with outlets operating in Malaysia‚ China‚ Indonesia‚ India‚ Sri Lanka‚ Maldives‚ Africa‚ the Middle East and Myanmar. The halal
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Development 5 As compare to Marrybrown‚ Sugarbun is not focus in the product development. Sugarbun only serves burgers‚ rice‚ spaghetti‚ and fish. Sugarbun is not as motivate as Marrybrown in developing new product for customer like what Marrybrown has did – chipmunk mascot or swing seats to attract customer. 4.0 Staff Resources 5 5.0 Administrative Capacity 6 7.0 Global Trading/ business environment 7 Conclusion 8 Refferences 8 Introduction Marrybrown Marrybrown‚ was founded in 1981‚ as
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Marrybrown Restaurant is a Malaysia based fast food chain and a growing corporation. Established in 1981‚ they now have over 350 outlets serving fried chicken‚ burgers‚ finger food‚ desserts and beverages. Due to the dynamic changes and preferences of consumers‚ Marrybrown has extended the menu that offers exotic local delights‚ which has Seafood‚ Rice Base Products‚ Noodles and Porridge. A famous local Malay rice dish‚ Nasi Lemak is introduced to the menu as Nasi Marrybrown. Marrybrown is the only
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