Fundamentals of Marketing Welcome! Wl ! Dr. Stephan Grzeskowiak Professeur‚ Departement Marketing © S. Grzeskowiak How do get these slides? Programs Postgraduate Fundamentals of Marketing © S. Grzeskowiak 1 11/6/2010 Preparation for today’s class • R d IKEA case (HBSP 9 504 094) Read 9-504-094) • Read KKBGH ‘Marketing Management’ – Part I (ch 1 – 4) ‘Understanding Marketing Mangement’ • Download and print Class notes © S. Grzeskowiak Fundamentals of Marketing What
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Global MKTG 1064 Lecture One: INTRODUCTION TO GLOBAL MARKETING JAN 2013 Semester 1-1 LEARNING OUTCOMES OF THE COURSE (READ YOUR COURSE GUIDE !!!) 1-2 ASSIGNMENT: GROUP REPORT (50%) (3000- 5000 word Marketing Plan/ Feasibility Study) Note: make sure the proportion of content that you write matches the marks distribution 1-3 PREPARING FOR THE GM PROJECT REPORT 1. The project must be researched progressively- last minute work would lead to poor grades 2. You have been
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How are the Macro as well Micro economic factors different in the country or origin and the destination country? Macro-economic factors of China: 1. Political factors: Currently China has become the world’s second largest economy. Xi Jinping focuses on pushing China investment abroad and pulling foreign investment
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Manual on Elective III – Hospitality Marketing By Amy Tan‚ Ph.D. Eliza Ching-Yick Tse‚ Ph.D. Cynthia Ling Wong‚ M.S. School of Hotel and Tourism Management The Chinese University of Hong Kong Hospitality Marketing Copyright © The Government of the Hong Kong Special Administrative Region All rights reserved. The copyright of this manual belongs to the Government of the Hong Kong Special Administrative Region. Commercial use is strictly prohibited. Offenders will be liable to legal
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Executive Summary This report was prepared for the Chief executive officer for Axiata PLC as requested to analyze the internal and external environment and identify both external and internal factors shaping their competitive position which accounts for their success or failure in the market. This report is based on both primary and secondary information derived from Dialog Axiata PLC. The report gives a basic overview of Dialog Axiata PLC‚ its operations and performance. The external environment
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employment laws‚ tax policies‚ trade restrictions‚ trade reforms‚ environmental regulations‚ political stability‚ tariffs‚ etc. Economic: This factor takes into consideration all events that affect the external economic environment. The external or macro-economic events include interstate taxes‚ embargoes‚ interest rates‚ economic growth‚ recession‚ inflation rate‚ exchange rate‚ minimum wage‚ wage rates‚ unemployment‚ cost of living‚ working hours‚ credit availability‚ financing availability‚ etc
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MODULE NAME: Management Information System TABLE OF CONTENT: 1. Cover Page Page 1 2. Table of content Page 2 3. Question 1 Page 3 – 6 4. Question 2 Page 6 – 9 5. Question 3 Page 10 - 13 6. Question 4 Page 13 – 18 7. Question 5 Page 18 – 21 8. Question 6 Page 21 - 23 Bibliography Page 24 -25 Question 1: Describe the information systems at Discovery Health In
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Business Cycles Business Cycles ► The value of real GDP over time shows periodic fluctuations in its movement ► The business cycle refers to the periodic fluctuations of economic activity about its long term growth trend ► The Business cycle is the more or less regular pattern of expansion (recovery) and contraction (recession) in economic activity around the path of trend growth. At cyclical peak‚ economic activity is high relative to trend At a cyclical trough‚ the low
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The Canadian Government and Macroeconomic Policies It’s good to look at monetary and fiscal policies in terms of macroeconomics now that the Liberal party has been in charge of the Canadian government for shortly over a year now and to see what changes Prime Minister Trudeau’s party has been able to accomplish in the beginning of his first term. I will briefly discuss topics such as inflation targeting‚ the reason for the low currency rate for the current value of the Canadian dollar‚ unemployment
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2008-AL-ECON-II Past Questions on Macroeconomics Prepared by A.Chow Unit 1 – National Income Accounting 1. Which of the following are included in the national income of Hong Kong? (1) government spending on public assistance. (2) commission from the sale of second-hand cars. (3) salaries of the employee of the Jockey Club. (4) receipts form the sale of stocks and shares. A. (1) and (2) only B. (1) and (4) only C. (2) and (3) only D. (3) and (4) only (90 -01) Refer to the following national income
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