CHAPTER 3: THE MACRO ENVIRONMENT MGMT 488 – STRATEGY AND POLICY OVERVIEW The macro environmental analysis is the first step in creating the Environmental Analysis. The macro environment examines the general business climate as it relates to the organization‚ but has nothing to do with the organization itself. The macro environment is primarily concerned with major issues and upcoming changes in the environment. The acronym for the macro analysis is “STEEP.” The five areas of interest are Socio-cultural
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the initial planning and development stages. Prior to moving forward the company will carry out a marketing situation analysis on the external macro-environment which consists of the demographic‚ economic‚ natural‚ technological‚ political and cultural environments. The macro-environment encompasses factors beyond the immediate environment that can affect an organisation and represent general forces and pressures rather than institutions with which the organisation relates directly (Palmer‚ 2000)
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March 22‚ 2012 Environment affect Human Behavior Most people would believe that we are shaped and defined by our values and moral character. However‚ Malcolm Gladwell argues‚ in the chapter “The Power of Context‚ Bernie Goetz and the Rise and Fall of New York City Crime”‚ that “the features of our immediate social and physical world‚ the streets we walk down‚ the people we encounter – play a huge role in shaping who we are and how we act” (160). Gladwell points out that people are shaped
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declared to be in recession following two consecutive quarters in 2008 during which economic growth dropped (BBC‚ 2009). Many businesses‚ including British Airways‚ have found it increasingly difficult to survive in the resulting testing macroeconomic environment. The Recession A recession will often occur when inflation grows rapidly; goods become more expensive at a time when consumers have less money to spend. As consumers spend less money‚ supply begins to exceed demand within the markets. This causes
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MACRO AND MICRO FACTORS AFFECTING THE STEEL INDUSTRY (TATA STEEL) The world GDP‚ as reported by International Monetary Fund‚ was on an upturn‚ growing by 5% in 2010 as compared to a negative growth of 0.5% in 2009. While the growth in the advanced economies was 3.0% in 2010‚in contrast to -3.4% in 2009‚ the emerging and developing economies grew by 7.3% in 2010 when compared to the growth of 2.7% in 2009. The growth in the developing and emerging economies slowed down during the end of 2010
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peak‚ and recession. The length of an average business cycle can be anywhere from 2-15 years. Capital goods and durable goods last‚ and therefor purchases can be postponed. This may happen when a recession is predicted to be lurking. Durable goods industries therefor suffer large output declines during recessions. However‚ consumers cannot postpone the buying of nondurables; therefore recessions only slightly reduce non-durable output. 2. Unexpected increase of prices of assets‚ followed by abrupt
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Unit 1 Review Environmental Science is the study of how the natural world and how the environment affects humans (and vice versa) - Interdisciplinary (natural v. social sciences) - Experiments‚ data‚ etc. Environmentalism is a social movement that tries to protect the natural world from human changes - Promoting change in behavior - Can be radical Natural resources are substances and energy source needed for survival 1. Renewable resources can be replinished a. Sunlight‚ wind‚ timber‚
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The airline industry is very much influenced by the rapid and dramatic changes taking place in the environment. All around the world‚ aircraft carriers are facing increases in fuel prices and are vulnerable to expensive disruptions like the 2010 volcanic eruption in Iceland. (paragraph 1‚p.11) Trade unions‚ who drive up costs‚ and regulators are legal factors which prevent aircraft companies from implementing their own ways of cutting costs. (paragraph 6‚p12) Ryanair‚ the largest low-cost carrier
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expected to double in the next 50 years‚ and the ever-growing global population needs vast amounts of food‚ energy and raw materials. We cannot continue to get our food‚ energy and raw materials in the way we do now without damaging the earth’s environment beyond repair. Pollution‚ deforestation‚ over-fishing‚ the impact of intensive farming and above all global warming will see to that. We need to find ways of improving food productivity‚ and getting our energy and raw materials in more sustainable
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production industries‚ such as manufacturing and mining. However‚ there has been an increasing interest in the environmental effects of the service industry (Goedkoop‚ van Halen‚ te Riele‚ & Rommens‚ 1998). And this industry comprises a variety of activities‚ from restaurants to hospitals to financial institutions. The service industry merits its attention because of its large size and consequently the potential for environmental impacts (both negative and positive). And one of the service industries that
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