G.G. Toys 1. Do you recommend that G.G. Toys change its existing cost system in the Chicago Plant? In the Springfield plant? Why or why not? In the Chicago plant‚ G.G. Toys should change its existing cost accounting system from the legacy or traditional costing methodology to activity-based costing (ABC). In allocating overhead as a percentage of direct labor cost‚ the margins of 9% and 34% in the Geoffrey doll and the specialty branded doll #106 respectively‚ do not reflect the actual cost of
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Executive Summary The soft drink industry is a highly competitive business fighting for market space in which there are dominant companies controlling the business. Coca-Cola and Pepsi Co. are the two largest companies that set the standards for nearly everything in the industry. These two companies compete heavily with each other in terms of advertising to gain market share‚ which smaller companies are left with attempting to be very creative and finding niche markets to attract customers. They
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COMPANY OVERVIEW The Coca-Cola Company (Coca-Cola) is a leading manufacturer‚ distributor and marketer of Non-alcoholic beverage concentrates and syrups‚ in the world. The company owns or licenses more than 400 brands‚ including diet and light beverages‚ waters‚ juice and juice drinks‚ teas‚ coffees‚ and energy and sports drinks. The company operates in more than 200 countries. Approximately 74% of its products are sold outside of the US. The company is headquartered in Atlanta‚ Georgia and employs
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Environmental scanning External environment a. Social b. Political c. Economics d. Natural e. Technological f. Competitive forces analysis The industry’s competition is that Pepsi and Coke was often interchangeably by many consumers expressing their interest in a soft drink. Pepsi in particular‚ is a fierce competitor in the beverage industries with two growing categories which are water and sport drinks. i. Bargaining power of suppliers The main ingredients for Coca-Cola syrup include
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In the story‚ “There Will Come Soft Rains” the author‚ Ray Bradbury writes about a detrimental nuclear explosion that has wiped out the entire human race. One thing is left standing‚ a smart house which had been designed to fit the needs of a human’s everyday life. The house spends it’s day going through a scheduled routine‚ but when a tree falls through a window causing a substantial amount of damage‚ everything starts to plummet. The family is gone‚ and the house has to figure out how to survive
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Let’s say you’re a little girl in a toy store. You walk down the aisles‚ touching all of the toys available to you. How lovely to have all of these things to play with! You finally land on a box of action figures. When you show them to your mother‚ she wrinkles her nose at the superheroes and army men. “Wouldn’t you like a doll instead?” she asks. You don’t know how to answer. Maybe she’s right. After all‚ that’s what all the other girls want. Now you’re a little boy‚ and you don’t want those
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INDUSTRY ANALYSIS-PORTERS FIVE FORCES MODEL THREAT OF SUBSTITUTES THREAT OF NEW ENTRANTS Etisalat supposed to invest US$163Mn in an expansion Dialog offers the 3G technology and the largest ser vice provider of mobile industry. Dialg is come with an strong strategies in the market Low switching cost Available wide variety of choices to the customers. Social networks E-mail‚ VOIP- Skype Fixed wire less /wire line Overseas suppliers on IDD agreements request high
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Fisher-Price Case Analysis Fisher-Price Toys‚ a producer of quality toys for preschool children has to make a decision on whether to introduce a new riding toy (ATV Explorer) to the market. The company is faced with the difficult situation of whether to price this product higher than the usual price for Fisher-Price products. The company was unsure that customers would be interested in the product at a higher than usual price. SWOT ANALYSIS Internal Strengths * Fisher –Price ranked 3rd
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Political- legal environment is one of the economic environment that its development has strongly impacts on the marketing decisions of the company. The political environment consists of laws‚ government agencies‚ and pressure groups that influence or limit various organizations and individuals in a given society. Each factors of political environment has its own functions and impacts on the economic activities of the industry. The economic systems work best with at least some regulation. When
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Case 5-2 Colombo Soft-serve Frozen Yogurt 1) Colombo Yogurt Company faces competition in two different channels‚ namely the independent yogurt shops and impulse shops that sell other products besides yogurt. During the early 90s‚ Colombo’s competitive environment consists mainly of franchise operations like TCBY and Freshens. The size of these franchise companies that account for most of the independent yogurt stores pose a serious competition to Colombo and by the early 90s‚ the yogurt stores
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