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    the U. ... macro environment‚ the airline industry‚ and Delta Air Lines. It covers both a historic period from 1996 to 2000 and a current period from 2001 to the present. ... Even though there has been current significant improvement in GDP‚ there are new concerns regarding deflation‚ the present jobless recovery‚ and the fact that production is increasing at a faster rate than demand. ... Subsequent analysis will focus on the changing factors that have lead to these results. When facing economic expansion

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    As mentioned from the previous part there is a problem in sales‚ the purpose of the research is to figure out what causes this problem as the manager decision of the problem is to find out should the organization set new prices or not‚ furthermore what is required is to control the price elasticity of demand and the influence on sales taking into consideration the price modifications and the several levels of price changes‚ moreover the problem is considered a broad one and needs an appropriate specification

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    “The Challenges Facing Management” Management theory has evolved over the past century. Management has evolved from the days of compensating employees will make them happy to the current view of empowering employees. Today’s workplace is more challenging for management than ever before. The drive to stay competitive has forced management to make difficult decisions that affect many employees. The increased diversity of the workplace has forced changes in policy and training. Furthermore

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    Luxury consumer behavior in Mainland China: What exists behind the facade of new wealth? By Pierre Xiao LU China recently became the world’s second largest market for luxury goods with an annual increase of more than 30% in 2010‚ even surpassing Japan. Further estimates predict that China will become the largest upscale product and consumer goods market in the world. How does a country with an average GDP per capita of $3‚800 USD‚ and classified behind 105 in the world ranking possess such a strong

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    Challenges Facing Mega-cities Access to Formal and Informal Employment There are high levels of unemployment and under-employment in all the mega-cities of the developing world. This is because there just aren’t enough jobs in urban markets to account for the vast number of people requiring them. It is estimated by the International Labour Organisation (ILO) that 20-25% of adults in urban areas of developing world cities are without regular employment. Jobs are desperately needed for people

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    Macro & Micro Economics

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    “Economics has never been a science - and it is even less now than a few years ago.”…Paul Samuelson INTRODUCTION Economics is the social science that analyzes the production‚ distribution‚ and consumption of goods and services. A focus of the subject is how economic agents behave or interact and how economies work. A given economy is the result of a process that involves its technological evolution‚ history and social organization‚ as well as its geography‚ natural resource endowment‚ and ecology

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    Brand Communication

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    Journal of Consumer Marketing Emerald Article: Brand communities for mainstream brands: the example of the Yamaha R1 brand community Reto Felix Article information: To cite this document: Reto Felix‚ (2012)‚"Brand communities for mainstream brands: the example of the Yamaha R1 brand community"‚ Journal of Consumer Marketing‚ Vol. 29 Iss: 3 pp. 225 - 232 Permanent link to this document: http://dx.doi.org/10.1108/07363761211221756 Downloaded on: 08-10-2012 References: This document contains references

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    Challenges Facing America

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    world’s leading industrial and technical giants. Despite that our country seems unconquerable; we still have pressing problems attacking the nation. High crime rates‚ education of our citizens‚ and discrimination are only a few on the list of challenges facing America today. America is a large dominant country that can’t deny it has a violent society. The problem with violence is more severe today than ever before with our young adults. A young child is more likely to die from a gun shot wound than from

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    Brand Switching

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    AN ANALYSIS OF BRAND SWITCHING BEHAVIOUR SUBMITTED BY ABSTRACT: A proposed integrative approach measured consumer response to various incentives to switch brands. The response measure consisted of both actual behavior (i.e.‚ switching behavior) and an evaluative measure‚ which underlies the behavior. Self-perception theory was utilized to assess consumer switching behavior in response to intrinsic versus extrinsic motives. The integrative approach

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    Brand and Page

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    to P&G. Unfortunately‚ by using packaging designed for the Asian region with non-English labeling‚ P&G alienated its customers in Australia. This is an example of improper: a. global policy decisions. b. pricing decisions. c. brand policy decisions. d. product policy decisions. e. company policy decisions. Answer: (d) Difficulty: (3) Knowledge: (F) Page: 350 3. Even though other combination alternatives can be devised‚ companies generally can

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