MARKETING ENVIRONMENT Introduction: A variety of environmental forces influence a company’s marketing system. Some of them are controllable while some others are uncontrollable. It is the responsibility of the marketing manager to change the company’s policies along with the changing environment. According to Philip Kotler‚ “A company’s marketing environment consists of the internal factors & forces‚ which affect the company’s ability to develop & maintain successful transactions
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price is low and less of it when the price is high. In other words‚ price and quantity demanded move in opposite direction‚ if price goes up‚ demand goes down. And if price goes down‚ demand goes up. Factors affecting the demand for a good: * Price: The price of the good itself is the first factor that affects the demand for a good. For goods that obey the law of demand‚ if the price rises the quantity demanded falls and if the price falls the quantity demanded rises. But for goods that do not
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FACTORS AFFECTING HYPERTENSION FACTORS THAT CAN BE CHANGED Sedentary Lifestyle Those who do not exercise are more likely to develop hypertension. These people tend to have higher heartbeat rates than those who work out‚ and this forces the heart to work harder during each contraction. This puts more pressure on the arteries‚ so the propensity for heart diseases or heart attacks becomes greater. A sedentary lifestyle is also a precursor to being overweight or obese‚ which is another hypertension
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Factors Affecting Population Cultural Factors In some cultures and religions‚ people are respected more if they have many children resulting in an increased birth rate. For example‚ in some cultures having many children is seen as a sign of virility in men. Conversely‚ some cultures and religions discourage large families though this is rare. This would have the effect of lowering birth rate. Certain religions view birth control and abortion as bad in the eyes of their beliefs. As a result they discourage
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The Marketing Environment The environment forces that affect the company’s ability to serve its customers 1. External Environment 2. Internal Environment External Environment Macro Environment: consist of larger societal forces that affect the entire microenvironment. The six forces making up the company’s microenvironment Demographic Economic Natural Technological Political Cultural Forces Demographic is the study of the characteristics of human populations.
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%XUHDXIRU6WXGHQW&RXQVHOOLQJ &DUHHU’HYHORSPHQW 6WXG\VNLOOVSDPSKOHWV 0\PHPRU\FDQ‚LPSURYHLW" While doing your assignment or writing examinations at Unisa‚ you have probably found that you are expected to do quite a number of things with your academic texts. Often you will need to argue a point of view‚ form an opinion or critically analyse academic text. But before you do these difficult things you need to have some basic study skills. You will often need to memorise basic facts‚
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FACTORS INFLUENCING HABITAT GEOGRAPGHY 1010 GEO 1010 TOPIC: FACTORS THAT INFLUENCE HABITAT What is habitat? What environmental factors limit the distribution of habitat? How do organisms interact with one another? How do habitat communities change with time if left undisturbed? Where do species come from? How do they change and evolve? These are question that will be discussed later. There are several factors that influence habitat: A habitat is
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Riccardo Pelizzo Comparative Government 21 April 2003 Factors affecting Democratization The Third Wave of Democratization‚ written by Samuel P. Huntington‚ analyzes global political development of the late twentieth century. He examines the factors that induce a country to undergo the transition from a non-democratic form of government to a democratic form of government. He claims that there have been three waves of democratization‚ and his book particularly focuses on the third wave which
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4 EXTERNAL FACTORS THAT AFFECT HUMAN RESOURCE MANAGEMENT Government Regulations – With the introduction of new workplace compliance standards your human resources department is constantly under pressure to stay within the law. These types of regulations influence every process of the HR department‚ including hiring‚ training‚ compensation‚ termination‚ and much more. Without adhering to such regulations a company can be fined extensively which if it was bad enough could cause the company to shut
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The marketing environment surrounds and impacts upon the organization. There are three key elements to the marketing environment which are the internal environment‚ the microenvironment and the macroenvironment. Why are they important? Well marketers build both internal and external relationships. Marketers aim to deliver value to satisfied customers‚ so we need to assess and evaluate our internal business/corporate environment and our external environment which is subdivided into micro and macro
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