MEDIA@LSE Electronic MSc Dissertation Series Compiled by Dr. Bart Cammaerts and Dr. Nick Anstead Why pay if it’s free? Streaming‚ downloading‚ and digital music consumption in the “iTunes era” Theodore Giletti‚ MSc in Media & Communications Other dissertations of the series are available online here: http://www.lse.ac.uk/collections/media@lse/mediaWorkingPapers/ Dissertation submitted to the Department of Media and Communications‚ London School of Economics and Political Science‚ August
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Macro-environmental trends. This portion requires you to discuss and analyse the impact on the industry of the following factors (in case the industry competes in overseas markets‚ your analysis should have a corresponding dimension): · Social‚ cultural‚ demographic and environmental forces; · Political‚ governmental and legal forces; · Technological forces; and · Economic forces. Macro-Environment Definition Major external and uncontrollable factors that
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Executive Summary The aim of this report is to analyse and evaluate the external factors likely to affect UPS and its future operation if UK decide to withdraw their membership out of European Union. To do this the author will set the scope detailing the context to which the report will be based that is UPS UK operation in Europe. For start the author will be analysing all macro environment which has direct impact on UPS operation to be able to understand fully the potential implication of UK
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IndiGo Airlines – A Case study in International Business Strategy The right thing to do is also the smart thing to do The success of Indigo is a mix of a clear brand promise of "on time" and supported with slick branding and signage‚ smart technology support and a passionate and young work force who multi-task. About Indigo IndiGo is India’s largest airline with a market share of 29.5 per cent as of June‚2013 as well as the country’s largest low fare carrier. IndiGo is the fastest growing
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Unit 2 Macro-Trend Analysis BUS 620 Larry Fiegle Tina Haller May‚ 3‚ 2012 Hybrid Vehicle Macro-Trend Analysis Introduction As gas prices continue to rise‚ people have started to trend toward more energy efficient means of transportation. Hybrid vehicles have an electric motor along with rechargeable batteries and have an increased efficiency of up to 50 percent. There is an onboard computer that switches between gas and electric power. The hybrid car runs on the energy of the battery when
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of Delta Airlines‚ along with an industry analysis of the airline industry. The report uses current and past financial and statistical data for the company along with other up to date material to determine Delta’s current market position and future potential. The report finds that Delta Airlines has successfully emerged from its bankruptcy in 2005 to report successful returns in both 2007 and 2008. With its 2008 acquisition of Northwest Airlines Delta became the world’s largest airline‚ further
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Wendy Galindo Southwest Airlines I. Introduction: Southwest airlines performance in recent years has been outstanding compared to the rest of the airline industry. The company has maintained a stable increase of income‚ having year over year profitability since 1973‚ despite the fact that industry where it competes is characterized by being vulnerable to the recent downward economics and an intense rivalry between competitors. Southwest is one of the US largest airline carriers in terms of domestic
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Synopsis: Margins in air industry have been shrinking for decades. Low Cost Carriers (LCCs) such as JetBlue and Southeast have made inroads to Delta’s Florida market which stands for 30% of Delta’s revenues. After 911 Attacks‚ the demand decreased. DeltaExpress‚ Delta’s low-cost subsidiary‚ is launched to respond LCCs threat but it is not as successful as it was thought it would be. Delta’s current Strategy: Delta mainline is a legacy airline and competes utilizing its low price and productivity
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+ c(Y – T) C: Consumption Spending C: Exogenous Consumption c : Marginal Propensity to Consume (0 < c < 1) Y: Aggregate Income T: Taxes Explaining the main components: Exogenous consumption: factors other than disposable income that affect consumption. So when consumers feel optimistic about their future‚ they will generally spend more and save less at any given level of disposable income. Reversely if consumers feel pessimistic about their future then the opposite will occur‚ where
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Task Three: Budget Airlines CONTENTS • Who and what are budget airlines • Marketing environment - Micro environment - Macro environment • Sources of information • Segmentation • Targeting • Positioning • Marketing mix – price • Questions Budget Airline Definition Budget airlines don’t have free meals and entertainment • Budget airlines don’t issue tickets • Budget airlines have only one class – budget class
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