MICRO AND MACRO MARKETING ENVIRONMENT Introduction Micro marketing Refers to the internal controllable factors or forces which affects the ability of a company to serve its customers. e.g. the organization‚ the market‚ the suppliers‚ market intermediaries and the marketing mix. The micro marketing environment that surrounds organisations can be complex by nature‚ however the company has an element of control over how it operates within this environment. Macro marketing Refers to the external
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If you were having a conversation with a Keynesian and a Classical economist‚ and the conversation turned to why the economy is experiencing high unemployment and what the government should do about it‚ how would each economist explain unemployment and what policies would each advocate? If I were having a conversation about why the economy is experiencing high unemployment and what the government should do about it‚ with a Keynesian and a Classical economist I think that the economists would explain
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1. Suppose that changes in bank regulations expand the availability of credit cards so that people need to hold less cash. If the central bank does not respond to this event‚ what will happen to the price level? Use a diagram to assist in answering this question. 2. Use the loanable funds model to explain what happens to interest rates and investment if a government moves from a balanced budget position to a budget surplus. 3. Suppose that the T-account for The Open Campus National
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simply agree on the relative importance of these factors. During the course of the eighteenth century‚ the population of France swelled to almost 30 million people. The increase in population (of 8-10 million) during the century‚ put enormous strains on a society which relied on very small farms and obsolete farming methods. When Englishmen‚ Arthur Young‚ visited France in the late 1780s he could help but notice the backwardness of the many‚ many tiny French farms when compared with the large
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The Financial Detective‚ 2005 Financial characteristics of companies vary both from industry to industry and within a single industry for a variety of reasons. The challenge for any company in planning its strategy is the consideration of the industry’s economics in conjunction with their own strategy to help the company’s financial statements remain strong and competitive across both lines. In this case‚ we are asked to use this consideration of strategies to determine which company description
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The Culture of France Introduction France is a modern European state and a republic‚ the capital of France is Paris‚ and is one of the world’s top five economies. The French head of state is the President‚ elected by universal suffrage (2012 elections): the president governs through a Council of Ministers and a parliament made up of two chambers‚ the National Assembly (lower house) and the Senate (upper house). In addition‚ the political system in France called (Republique)
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seulement les socialistes ne craignent pas le progres‚ mais ils le désirent" (lines 10 11). He believes that it will be able to replace man’s ability to judge and also have a better memory. He even suggests that there is not socialism without science. France‚ having experienced political and economic instability in the 20th century‚ was going to have to progress by modernising. The extract does not however blatantly outline the failures of the previous right wing governments‚ most notably in May 1968
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monument‚ or simply admire the city lights while cruising down the smooth waters of the Seine River? None other than Paris‚ France. I’ve been invited to participate in the Celtic Cultures trip‚ but my heart resides in Paris‚ France. I dream of one day living in Paris. Who wouldn’t want to be a coffee-sipping‚ baguette-eating‚ people-watching Parisian? I want to travel to France for many reasons‚ one being the extensive history etched into every corner of the country. For example: La Sainte-Chapelle
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FRCS 101-A Gargoyles: a Symbol of France Gargoyles were important symbols adorning medieval Catholic churches‚ relating to Satan and original sin‚ but they were also important architectural features created with a purpose‚ that of a waterspout. Gargoyles predate Gothic architecture and have risen in popularity recently‚ although the symbolism has evolved from Catholicism. From their origins‚ throughout the mass building of cathedrals in Catholic France‚ to ornamental chimeras today‚ gargoyles
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Disney in France Cynthia Cerbone International Business MW ~ 2 - 3:15 January 23‚ 2011 1. What assumptions did Disney make about the tastes and preferences of French consumers? Which of these assumptions were correct? Which were not? Between the other cultures among the world many perceive tastes and preferences in different fashion. For Disney and their empire placing themselves in French territory released a debacle of cultural differences. Disney indeed made assumptions on French
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