evaluate the environment not only prior to the start-up of their business but also during the growth stage of ventures. The environment means the situation where the company business ventures operate. As we know‚ ventures environment can be divided into two sections that are External environment and Internal environment. And the external environment also divided into two parts‚ which are Macro environment and Micro environment. But in this section‚ I just discuss about Macro environment. The elements
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describe the macro environment‚ can be identified and examined. These There are a number of common approaches how the external factors‚ which are mentioned in the factors indirectly affect the organization but cannot be controlled by it. One approach could be the PEST analysis. PEST stands for political‚ economic‚ social and technological. Two more factors‚ the environmental and legal factor‚ are defined within the PESTEL analysis (or PESTLE analysis). The segmentation of the macro environment according
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Macro environment is the external and uncontrollable factors that influence a company’s or product’s development. Billabong must know the value of each of the macro environment factors; such as‚ economic‚ demographics ‚ and lifestyle‚ technology and natural forces. Before companies‚ or in our case Billabong‚ produce a new products‚ they should study each macro environment force carefully. Each force have its effects on the market. Economic forces affect the consumer buying power and spending
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Macro environment‚ one of the three key elements of the marketing environment explains the influences of broader societal forces. These major external forces are not controllable‚ but being aware of the environmental factors and its changes will be of great advantage for growing the business (Angela‚ 2012). In the travel business‚ the operation does not depend only on the internal functioning but is also affected by external factors. Wotif is also affected by these internal and external factors.
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The Macro-environment The macro-environment includes concepts such as demography‚ economy‚ natural forces‚ technology‚ politics‚ and culture. Demography refers to studying human populations in terms of size‚ density‚ location‚ age‚ gender‚ race‚ and occupation. This helps to divide the population into market segments which can be beneficial to a marketer in deciding how to tailor their marketing plan to attract that demographic. The economic environment refers to the purchasing power of
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economy‚ politics‚ demographics‚ and social trends. One technique used by organizations to monitor the environment is known as environmental scanning. It allows marketers to understand the current state of the environment‚ so that the organization can predict trends. The Macro Environment There are a number of common approaches for how the external factors‚ which describe the macro environment‚ can be identified and examined. These factors indirectly affect the organization but cannot be controlled
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Resource for Hospitality industry due to: Unawareness regarding hospitality industry. Lack of awareness create social status problem. Lack of student counseling. No knowledge about the departments of hospitality industry. Poor knowledge about the institutes offering hospitality industry related courses. No time management. Carelessness regarding career. Unawareness of self capabilities. Lack of proper system to motivate people towards the hospitality industry. Problems in
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diversity in hospitality industry (P1)……………………….2 1.2 Structure of different hospitality organizations (P2)……………………………………...6 1.3 Hospitality role and professional bodies (P3)…………………………………………………8 LO2 2.1 Staffing requirements for different hospitality industry (P4) …………..……………10 2.2 Role‚ responsibilities and qualification required for hospitality staff (P5)……..11 LO3 3.1 Operational‚ managerial and legislative issue resulted from recent developments affecting the industry (P6) ………………………………………………………
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1 Hospitality Industry 1.1 Introduction to Hospitality Industry 1.1.1 The Nature of the Hospitality Industry What is the meaning of HOSPITALITY? There have been different definitions of Hospitality. Broadly speaking‚ Hospitality is the act of kindness in welcoming and looking after the basic needs of guests or strangers‚ mainly in relation to food‚ drink and accommodation. A contemporary explanation of Hospitality refers to the relationship process between a guest and a host. When
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Choosing a career in the Hospitality Industry So‚ it is time to decide what you will do with your life. What will you choose? Perhaps you might consider a career in the hospitality industry. What is the hospitality industry? The hospitality industry is defined as the activity of providing lodging‚ food and beverage‚ and recreational services‚ which include but are not limited to hotels‚ motels‚ clubs‚ casinos‚ restaurants‚ recreation facilities‚ tourism‚ cruise lines‚ and theme parks. Wow‚ what
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