17.01.2011 Academy of Economic Studies Strategic Marketing Management of Turkish Airlines Strategic Management Table of contents 1. Introduction 2. General description of the company 3. Vision‚ mission and corporate values 4. Strategic objectives 5. Analysis of external competitive business environment (Porter’s model) 6. SWOT Analysis‚ PEST Analysis 7. Strategy description & implementation 8. Possible resistances analysis and methods
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GROUP MARKETING PROJECT ASSIGNMENT | SINGAPORE AIRLINES | TEAM MEMBERS: | FANNI LIGABRIEL LOWLAKSHA MEHTALOW SEOW PIN | 17-Sep-11 | | | TABLE OF CONTENTS | PAGES | | | | | EXECUTIVE SUMMARY | 3 | | | | 1 | BACKGROUND | 4 | | OVERVIEW OF ORGANISATION‚ PRODUCT AND BRAND | | | | | 2 | ENVIRONMENT ANALYSIS | | | 2.1 PEST ANALYSIS | 5-6 | | 2.2 SWOT ANALYSIS | 7-8 | | 2.3 MARKETING MIX | 8-9 | | | | 3 | MARKETING STRATEGY EVALUATION | | |
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Executive Summary The report highlights the current marketing mix of Pakistan International Airlines. This information supplied in this report is based on an interview with the Assistant Marketing Manager of PIA. Pakistan International Airlines is the national flag carrier and was established in 1955. It not only provides transportation services‚ but its operations extend to providing cargo services and courier services also. The private Airlines operating in Pakistan including Emirates‚ Air Blue
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production processes and product innovation affect a business. Ethical what is regarded as morally right or wrong for a business to do? For instance should it trade with countries which have a poor record on human rights? Changing External Environment Markets are changing all the time. It does depend on the type of product the business produces‚ however a business needs to react or lose customers. Some of the main reasons why markets change rapidly: Customers develop new needs and wants
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CHAPTER 1 INTRODUCTION Losing one’s job is the most upsetting thing that an individual can go through short of the loss of a loved one. Economists therefore consider the unemployment rate to be one of the most important indicators both of the economy and of well-being in general. When people who want and need to work cannot find suitable employment‚ they lose not only income but self-esteem (Robert Guell‚ 2003). According to Merriam-Webster Dictionary‚ labor is a human activity that provides
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External Analysis 3.1 Macro Environmental analysis 3.1.1 Political and Legal Factors 3.1.2 Economic Factors 3.1.3 Social Factors 3.1.4 Technological Factors 3.1.5 Environmental Factors 3.2 Micro Environmental Analysis 3.2.1 Industry Analysis 3.2.2 Market Analysis 3.2.3 Competitor Analysis 3.2.4 Customer Analysis 3.2.5 Stakeholder Analysis 4.0 Internal Analysis 4.1 Resource Analysis 4.2 Marketing Audit 4.2.1 Marketing Strategies Audit 4.2.2 Marketing Structure Audit 4.2.3 Marketing Systems Audit 4
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t he degree of Professional Master in Banking and Finance Examination Committee: Nationality: Previous Degree: Scholarship Donor: Dr.Winai Wongsurawat (Chairperson) Dr. S undar Venkatesh Dr. Y uo sre Badir Bangladeshi MBA in Marketing University of Dhaka Bangladesh Bangladesh Bank (Central Bank of Bangladesh) Asian Institute of Technology School of Management Thailand May 2012 i ACKNOWLEDGEMENT I a m very much indebted to Dr.Winai Wo ngsurawat‚ t he supervisor
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MARKETING PLAN OF NEPAL AIRLINES CORPORATION BY: SAROJ BARAL 31 MAY 2013 (INDIVIDUAL ASSIGNMENT) MARKETING AND BUSINESS ENVIRONMENT MBA INTAKE 14 Table of contents 1. Executive summary……………………………………………………………………………………….4 2. Introduction………………………………………………………………………………………………….4 3. Situation analysis of Nepal Airlines Corporation………………………………………...…..5 3.1 Product and services………………………………………………………………………………..5 3.2 Market and competition….…………………………………………………………………...…..5 3.3 Competitors……………………………………………………………………………………………
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China Southern Airline is the world’s sixth-largest airline measured by passengers carried‚ and Asia’s largest airline in terms of both fleet size and passengers carried. It is also the fourth-largest airline in the world in domestic passenger traffic and the sixth-largest in scheduled domestic passenger-kilometres flown Marketing Strategy 1. Maintain marketing share. 2. Expanding marketing structure‚ increase market share‚ identifies new customers‚ open up new routes‚ and stimulate visitors
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Marketing is a vital part of any business and is an integral component of selling any product. Whether the business is a small mom and pop operation or a world leader‚ marketing is a part of the business. Because there are many ways to fulfill the needs of the customer‚ a straight-forward approach is to consider the four "Ps" of the marketing mix. This paper will examine the marketing mix and give examples of the marketing mix as it pertains to Southwest Airlines. The four elements of the marketing
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