Diageo is a company that produces and distributes alcoholic beverages. Its products include all three branches of this industry – spirits‚ wine and beer. The brands that the company produces include well-known names like Smirnoff‚ Johny Walker scotch whiskey‚ Baileys‚ Captain Morgan rum‚ Tanqueray gin‚ Guiness beer‚ Don Perignon champagne‚ and many others. One can find the products produced by this company in nearly 180 countries all around the world. The company’s offices are located in 80 countries
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lose interest B. large retailers have undertaken stronger marketing campaigns C. consumers needs and competition change D. private branding dictates new fashion E. retailers have built better relationships with key customers 12. The North American Industry Classification System (NAICS): A. was developed by the Federal Trade Commission (FTC) B. uses an 8-digit classification system C. was created to collect data on North America’s business activity D. is limited in its use to only retail institutions
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Standard Chartered is the world’s leading emerging markets bank headquartered in London. Standard Chartered employs 30‚000 people in over 500 locations in more than 50 countries in the Asia Pacific Region‚ South Asia‚ the Middle East‚ Africa‚ the United Kingdom and the Americas. It is one of the world’s most international banks‚ with a management team comprising 70 nationalities. Standard Chartered has been committed to Hong Kong and China for nearly 150 years. Standard Chartered Bank opened its
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people enjoy shopping‚ especially during the holidays. Others‚ however‚ hate standing in long lines. Nonstore retailers‚ such as online retailing‚ direct-response retailing‚ direct selling‚ and vending‚ are now offering just as many shopping opportunities as retail stores. In some cases‚ they offer so much more. Online retailing‚ also known as “e-tailing‚” online retailing has grown nearly 25% per year for most of the early 2000s. Even though growth slowed to 1.6% in 2009 due to the recession‚ it bounced
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production industries‚ such as manufacturing and mining. However‚ there has been an increasing interest in the environmental effects of the service industry (Goedkoop‚ van Halen‚ te Riele‚ & Rommens‚ 1998). And this industry comprises a variety of activities‚ from restaurants to hospitals to financial institutions. The service industry merits its attention because of its large size and consequently the potential for environmental impacts (both negative and positive). And one of the service industries that
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marketing environment Understanding consumer behaviour Understanding organizational buying behaviour Understanding marketing ethics and corporate social responsibility Marketing research and information systems Market segmentation and positioning 72 108 145 180 216 259 CHAPTER “ Change is the only constant. 3 1 2 3 4 5 A. TOFFLER ” The marketing environment LEARNING OBJECTIVES After reading this chapter‚ you should be able to: describe the nature of the marketing environment explain
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macro ch 13 savings & investment True/False Indicate whether the statement is true or false. ____ 1. Most entrepreneurs finance their purchases of real capital using their past saving. ____ 2. To state that national saving is equal to investment‚ for a closed economy‚ is to state an accounting identity. ____ 3. Public saving is equal to national saving minus private saving. ____ 4. To state that public saving is equal to investment‚ for a closed economy‚ is to state an accounting
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RETAILING MINI-PROJECT: Based on the Chapter 13: Store Layout and Design‚ visit your nearest medium to large sized retailing organization and comment on its store design‚ floor plan with special emphasis to circulation and visual communications. Also attach pictures of that organization (if possible) to support your answer (10 marks) ASSIGNMENT 1: Visit a local multiplex‚ food court‚ café etc with your friends. While relaxing and chilling out‚ observe and list the role it plays in a modern
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CASE STUDY NO2 Retailing in China Discussion Questions: 1- What are some of the unique aspects and challenges of doing business in China that Sarah Harrison has encountered? Answer: a- Government control on employment. b- Government roles and regulation. c- The hard way to communication between foreigner and chainees. d- Getting information about core business. e- The traditional way to meet and show about business and old history 2- What are the problems facing the store? Answer: the
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CHAPTER 3: THE MACRO ENVIRONMENT MGMT 488 – STRATEGY AND POLICY OVERVIEW The macro environmental analysis is the first step in creating the Environmental Analysis. The macro environment examines the general business climate as it relates to the organization‚ but has nothing to do with the organization itself. The macro environment is primarily concerned with major issues and upcoming changes in the environment. The acronym for the macro analysis is “STEEP.” The five areas of interest are Socio-cultural
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