Introduction Nonstore retailing is a form of retailing in which sales are made to consumers without using physical stores. The non-store retailers are known by medium they use to communicate with their customers‚ such as direct marketing‚ direct selling and vending machines or e-tailing. Non store retailing is patronised to time conscious consumers and consumers who can’t easily go to stores‚ or compulsive buyers. Most non-store retailers offer consumers the convenience of buying 24 hours a day seven
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Identify two types of communities covered in this module that you would use to engage with your customers. The first type of community that I would use to engage with my customers is YouTube‚ the reasons are obvious. First‚ videos have emotional impact on the viewers‚ a great video will make the viewer laugh‚ cry‚ angry and learn‚ in addition‚ these emotions will have the viewers share their emotions thus spread words to increase brand awareness. Second‚ the statistic facts‚ “YouTube alone
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Macro-environment Analysis on AirAsia and its effect on Marketing Decision Making | Prepared by Gajanayagam Jeyasundram | | | | This paper looks at a comprehensive macro-economic analysis using PESTEL and how it influenced marketing strategy and initiatives at AirAsia. | Table of Content | Content | 1.0 | Introduction * 1.1 Company Background | 2.0 | Macro-environment Analysis * 2.1 Demographic Factors * 2.2 Economic Factors * 2.3 Natural Factors * 2.4 Technological
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Inequalities of social class‚ race‚ and ethnicity and gender effects the life chances on the macro and micro level. Inequalities that are inherited to the American way of life have caused enormous pain and suffering along with the social class‚ race and gender. People have been abused and held back from living and achieving life potential. It is sadly ironic that a country that was founded on liberty and freedom and would be so mired in the sludge of racism and bigotry. This sad condition
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https://docs.google.com/document/d/1mB_7Hr3jfMiTmld3gn8SXrgl7PM5iHRonYr8mFQ956I/edit AP Macro Module 1 AP Macroeconomics 1.03 1. a) If I go to the beach‚ the opportunity cost is that I will not be prepared for the exam; likewise‚ if I study for the exam‚ the opportunity cost is that I will not be having fun at the beach. b) If I get a job after high school‚ the opportunity cost is that I will miss out on a college education; likewise‚ if I go to college‚ the opportunity
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FDI IN MULTIBRAND RETAILING Every second day we read newspaper headlines discussing the most debatable issue of the country i.e. FDI in multibrand retailing. Is it going to pinch our pockets or will it b a boon to India?? Let’s take an insight of it…. Meanings FDI i.e. foreign direct investment is an investment made by a company or entity based in one country‚ into a company or entity based in another country Retail is the sale of goods and services from individuals or businesses to the end-user
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Retail Sector in Malaysia Retailing is a commercial transaction in which a buyer intends to consume the good or services through personal‚ family or household use. Retailers are business firms engaged in offering goods and services directly to consumers. In Malaysia‚ the supervision of the wholesale and retail sector falls under the supervision of the Ministry of Domestic Trade and Consumer Affairs (MDTCA) through the Committee on Wholesale and Retail Trade. The Committee was set up in 1995
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The India Retail Industry is the largest among all the industries‚ accounting for over 10 per cent of the country’s GDP and around 8 per cent of the employment. The Retail Industry in India has come forth as one of the most dynamic and fast paced industries with several players entering the market. But all of them have not yet tasted success because of the heavy initial investments that are required to break even with other companies and compete with them. The India Retail Industry is gradually inching
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SUBMITTTED BY ABHILASH VISWANATHAN REG NO: 09095101 S2 MBA ICM POOJAPPURA SUBMITTED TO: SIVAPRAKASH CS | MARKETING ENVIRONMENT OF INDIAN AUTOMOBILE INDUSTRY | | | | | | MARKETING ENVIRONMENT OF INDIAN AUTOMOBILE INDUSTRY Introduction Forty years since India’s independence from the British in 1947‚ the Indian car market was dominated by two localized versions of ancient European designs - the Morris Oxford‚ known as the Ambassador‚ and a old Fiat. This lack of
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FUNCTION | DESCRIPTION | DAVERAGE | Returns the average of selected database entries | DCOUNT | Counts the cells that contain numbers in a database | DCOUNTA | Counts nonblank cells in a database | DGET | Extracts from a database a single record that matches the specified criteria | DMAX | Returns the maximum value from selected database entries | DMIN | Returns the minimum value from selected database entries | DPRODUCT | Multiplies the values in a particular field of records that
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