Project Proposal On “Emerging trends in retailing” Prepared by Mr. Atanu Maity Roll No : 000-0000000 XXXX XXXX University Table of Content INTRODUCTION: 3 OBJECTIVES: 5 HYPOTHESIS: 5 METHODOLOGY: 6 PRIMARY DATA: 6 SECONDARY DATA: 6 BIBLIOGRAPHY: 6 Emerging trends in retailing INTRODUCTION: The term "Retailing" refers to any activity that involves a sale to an individual customer.The essence of retail marketing is developing merchandise
Premium Retailing Supermarket Shopping mall
Bangladesh. Its expansion is keeping pace with population growth and changes in consumption patterns‚ which are consistent with the growth of the economy. This expansion has not been structurally organized‚ because‚ until recently‚ retailing had never been perceived as an industry‚ but rather as an individual or family business entity with a very limited scope of organized expansion. Little to no market information is available on the retail sector‚ but secondary sources indicate that the size of the
Premium Economics Marketing Retailing
Macro Environment Forces An organization’s macro environment consists of nonspecific aspects in the organization surrounding that have the potential to affect the organization’s strategies. When compared to a firm’s task environment‚ the impact of macro environment variables is less direct and the organization has a more limited impact on these elements of the environment. Macro environmental variable include socio-cultural‚ technological‚ political – legal‚ and economic. A firm considers
Premium Economics Monetary policy Sociology
2013159_106_3 Analyzing Macro Environment on Automobile Sector The car industry environment is very complex due to the large number of product markets‚ buyers‚ suppliers and customers‚ which spread across the globe. As such‚ it has often been described as "the industry of all industries". There are various forces that influence this environment. Hence‚ this report analyzes some of the political‚ economic‚ socio-cultural and technological trends‚ key to understanding their impact on the industry‚ with particular
Premium Marketing Automotive industry Automobile
Macro Environmental Analysis Boost Juice strategies will differ between countries in order to adapt to the different Macro Environmental related factors. The following are the Macro environment related analysis: Political Factor Different governmental policies must be researched for measures that may impact this industry and its ability to trade within that country. Boost Juice must carefully investigate this factor in order to certify that it is feasible to set up a store in certain locations. This
Premium Economics Marketing Management
JOHNSON & JOHNSON | | | Instructor’s Name : A. Srikanth | Study Title : Macro-Micro EnvironmentCourse Name :Marketing Management | | | SUBMITTED BY: | Khushboo KhandelwalPooja ChoudharyKaushal mahajan | Sumit gulatiSushan Sikka | 8/27/2010 | | ACKNOWLEDGEMENTS Special thanks are due to Lecturer
Premium Johnson & Johnson
External Analysis of Nestle: Nestle in the Global Environment: Nestle operates in over 130 countries and in order to understand the business environment they operate in analysis on the external factors that lie outside the control of Nestle has to be conducted (Grant et al. 2011‚ 101). The tool tasked with conducting an external analysis of the macro environment is PEST while the external micro environment will be analysed with the help of Porter’s Five Forces. However it is worth mentioning that
Premium Porter five forces analysis Strategic management Food
manager of Dynamic International Ltd. I will explain what are micro and macro environment factors and how do they affect his marketing decisions as well as consumer buying behaviour. I will propose him segmentation criteria‚ targeting and positioning for his products. Micro environment Micro environment consists of the different types of stakeholders outside the organisation. The constituents or stakeholders of the micro environment include customers‚ suppliers‚ creditors‚ distributors‚ dealers‚ etc
Premium Marketing
Introduction The following report evaluates the marketing environment for the coffeehouse business‚ specifically Starbucks. The report will cover a brief background of the company and reasons to why Starbucks has been selected as a center group to display a marketing report. A macro environmental study will demonstrate important possible threats and opportunities for Starbucks. It will also look into further segmentation research‚ characteristics‚ views and behaviors within the consumer groups
Premium Coffee
Luis Madariaga ACC-321 Dr. R. Hurley THE DISCOUNT AND VARIETY RETAILING INDUSTRY PART I - INTRODUCTION AND FINANCIAL ANALYSIS A. Industry & Company Profiles In this segment of the retail industry‚ companies offer members‚ who pay an annual fee‚ a limited selection of products and services. Facing competition from discounters‚ such as Target that do not charge a membership fee‚ firms in this industry are continuously expanding their offerings to include additional products and services
Premium Costco Sam's Club Warehouse club