As a part of the Hilton Group‚ Double Tree has ‘HHonours’ loyalty program. Today this program works in more than 3500 hotels‚ has 50 airline partners and gives an opportunity to its members to earn both miles or point for stay. The HHonours has three levels of membership: gold‚ silver and black with different upgraded system of rewards. Also the members can use the rewards in golf‚ cruises‚ entertainment parks‚ car rentals‚ shopping and dining (www.businesstravel.about.com). 2. Price elasticity
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Swatch Revolutionises Watch Manufacture Answer 1. What do you think has been the contribution of the marketing function‚ the product design function and the operations function to the success of Swatch? Swatch is a good example of the way three sets of competitive abilities in a company relate to each other. The three key contributions to Swatch’s success (or the three important micro operations) are • the way they have developed their products and services. • the way they have positioned
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1. What changes in the production and marketing of watches led to Swatch? Before 1950s - “home-made” effect Starting from 1950s watches were considered as very precious goods that only few people could afford. The production of watches was a craft that required accurate skills and mastery of jewels making techniques. Watches were considered as a luxury good as well as a “financial investment”. People spent a lot on them‚ had great care of them and used to hand them down from generation to generation
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Apple Inc. (Consumers Electronics Company) Economic Environment: More or less‚ every economic factor has an effect on the operations of Apple Inc. These may include; current economic situation (boom‚ recession‚ etc.)‚ credit terms‚ inflation or deflation‚ strictness of interest rates‚ unemployment levels‚ stability of exchange rates‚ stock exchange trend‚ etc. Apple’s business can be affected by all these factors either positively or negatively. For example‚ during the inflation periods
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implementation‚ and control over the macroenvironment‚ discussed in this report‚ in terms of political‚ economic‚ social‚ technological‚ and natural forces‚ by turning risks into opportunities that benefit the company as a whole. 2.0 Political Environment 2.1 Government Assistance One of the major factors that assist in the growth of AirAsia would be the continuous support and assistance of the Malaysian government. Over the years‚ AA has noticeably boosted tourism in Malaysia and has helped transform
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Business: Cambridge‚ 7(1)‚ 302. Retrieved October 10‚ 2005‚ from ProQuest database. Welcome to McDonald’s India. Retrieved October 10‚ 2005‚ from http://www.mcdonaldsindia.com/ourfood/nonveg/index.html www.mcdonalds.com‚ People‚ 2005 www.mcdonalds.com‚ Environment‚ 2005 www.rmhc.com‚ Ronald McDonald House Charities‚ 2005
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Demographics Mercury Drugstore’s Primary Target Market Demographics : Ages ranging from 18 to 65 years old who may be male or female that belong to any social class – B‚ C‚ D‚ and E Marital status – no specific status. The available market size using research data show that 6 out of 10 Filipinos are now opting for generic medicines over the more expensive branded counterparts. For a $2 Billion Pharmaceutical market in the Philippines $1.2 Billion (60%) - Generics Medicines $800
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the fully automated assembly line is implemented without the human intervention. In addition‚ to keep Swatch competing with low cost manufacturers‚ the capital-investment is applied as a result of decreasing in costs. The lean and flat hierarchies help enhancing the innovativeness and creativity throughout the company. The hybrids of centralization and decentralization management allow Swatch to yield the benefit from the local knowledge while maintaining the control over the distribution and management
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Subject: macro level factors in an external environment Date: November 20‚ 2012 Hello Mr. Doe‚ It is my understanding that the large presentation on social networking is quickly approaching and a brief memo discussing how macro level factors in an external environment have impacted the structure of the online social networking industry in the global marketplace is required. In order for that to be done properly there is some information that needs to be addressed. Just what are Macro environment
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4) a)What Is an IP Address and what is it is also known as? -A number that uniquely identifies each computer or device connected to the Internet. b) What are the four categories of output? -Output is data that has been processed into a useful form called information. Four types of output are text‚ graphics‚ audio‚ and video. Text consists of characters (letters‚ numbers‚ punctuation marks‚ or any other symbol requiring one byte of computer storage space) that are used to create words‚ sentences
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