CFVG VIETNAM‚ MBA PROGRAM- 21st INTAKE CASE STUDY MARKETING ASSIGNMENT Hanoi‚ November 11st‚ 2012 WAL-MART OUTLINE I. ANALYSIS FRAMEWORK 1. Strategic Business Units (SBUs) identification 2. Determination of the specific market for SBU 3. Time selection for this SBU’s market. II. COMPETITIVE POSITION AND MARKET POTENTIAL ANALYSIS 1. Competitive scope 2. Competition intensity evaluation 3. Wal-Mart competitive position and market potential evaluation. III. WAL-MART DEVELOPMENT RECOMMENDATIONS
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Written Macro Assignment True/False Questions. Read each statement carefully‚ and neatly write the word TRUE on the line next to the statement if you believe the statement is true‚ or neatly write the word FALSE on the line next to the statement if you believe the statement is false. ______T____ 1. Do…Loops are used in macros to repeat lines of code until or while a specified condition is met. _______F___ 2. The area where macro code is displayed in Visual Basic is
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Special Features of marketing theory 6. Which is better? Why? 1. micromarketing Micro refers to the marketing activities of individual units‚ normally individual organizations (firms) and consumers or households. (Hunt‚ 1976) 2. macromarketing Macro suggests a higher level of aggregation‚ usually marketing systems or group of consumers. (Hunt‚ 1976) “---Macromarketing should connote an aspect of marketing which is ‘larger’ than what is otherwise considered” Bartels and Jenkins (1977) argue
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Wal-Mart – Competing in Global markets 1. INTRODUCTION 1.1 Company Profile Wal-Mart is a multinational company. Wal-Mart operates with 69 different names in 27 countries. Wal-Mart serves around 200 million people for a week. 2.2 million Employees work at Wal-Mart. Wal-Mart supplies products and services of several sectors such as retail‚ health‚ electronics and automobiles etc. Main motto of Wal-Mart is to provide the products at a cheaper price than its competitors. 1.2 Products
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Instructor Guo Ji Public email bnuwec@gmail.com‚ PIN interbusiness Contact Information guoji@bnu.edu.cn Course Prerequisites Micro and Macro Course Description This course is an introduction to international business with an emphasis on the contemporary issues of China. The basic content of the course includes (1) an overview of the means of conducting international business‚ with an emphasis on what makes international different from domestic (2) the effects of the social systems within countries
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ORGANIZATION AND ENVIRONMENT Analysis of the factors in the macro environment that have major impact to a company and assessment of the steps taken by the company to overcome the problems. Case study : Maybank Malaysia By AhmadRawi The writer can be contacted at: scholars.assist@gmail.com By AhmadRawi The writer can be contacted at: scholars.assist@gmail.com INTRODUCTION Strategic management experts have stated that in order to achieve a competitive advantage‚ a company needs
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biggest retailer “Walmart gives to customers since they started business back in early 1940. Low price has always been Walmart strategy. Since their early days‚ they claimed “We Sell for Less” as their tagline. Later on‚ “Always Low Prices. Always” displayed alongside with Walmart logo. The biggest challenge for them is to keep the price down with good product quality. Why does Walmart important for American economy and beyond? According to the figures from Charles Fishman’s book The Walmart Effect‚ more
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* Is an emphasis on "moving" your product via advertising and/or salesforce. The product and production capacity preceded the consumer. There is a lot of emphasis on image. It worked for many years (and still works)‚ but in more competitive environments started to fail. | * The company tries to satisfy a consumer need (a felt deprivation). The product and production activity follows consumer research. A segment of the market is chosen. The system is molded to fit the consumer. There is an emphasis
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The Macro Environment of the Crisps‚ Nuts and Salty Snacks market in UK. "The macro environment consists of a number of broad forces that effect not only the company but also the other actors in the macro environment"(Jobber 2007:78). The main purpose of every company is to generate profit by providing its customers their products and services. In order to do that efficiently‚ companies should conduct their business considering the macro environment forces. Therefore often is used the PEST (political
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The Risk of Macros A primary security risk in using macros is that macros can be programmed to act like viruses and delete files and cause a lot of damage to your system. Depending on the service pack installed you may get an alert every time you open a file that contains a macro. It would be a good security practice to never enable macros unless you are completely confident and aware of the source. Any unsigned macros are automatically disabled. Any macros that are unknown or downloaded‚ the
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