MICRO AND MACRO MARKETING ENVIRONMENT Introduction Micro marketing Refers to the internal controllable factors or forces which affects the ability of a company to serve its customers. e.g. the organization‚ the market‚ the suppliers‚ market intermediaries and the marketing mix. The micro marketing environment that surrounds organisations can be complex by nature‚ however the company has an element of control over how it operates within this environment. Macro marketing Refers to the external
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If you were having a conversation with a Keynesian and a Classical economist‚ and the conversation turned to why the economy is experiencing high unemployment and what the government should do about it‚ how would each economist explain unemployment and what policies would each advocate? If I were having a conversation about why the economy is experiencing high unemployment and what the government should do about it‚ with a Keynesian and a Classical economist I think that the economists would explain
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SAU LECTURE NOTE ON ECO 213 INTRODUCTION TO MACROECONOMICS I COURSE OUTLINE 1. Nature and scope of macroeconomics • Macroeconomics defined • Why study macroeconomic • Macroeconomic theories • Relationship and interdependency of microeconomics and macroeconomics • Drawbacks of macroeconomics 2. National income accounting • Definitions • Concepts associated with national income •
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CHAPTER 1 MACROECONOMIC SITUATION After an impressive growth performance for almost six years‚ the world economy has entered a period of uncertainty due to a financial turmoil triggered by the subprime mortgage crisis in the United States of America (USA). During 2002 to 2007‚ the world economic growth averaged 4.5 percent per annum compared to 3 percent in the 1990s. The sudden gloom in world economic prospects has come as a surprise in view of the persistent economic growth and stability
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paragraphs at .25 inch. Create a comment for the introductory paragraph. Change bullet point styles. Create a table of contents using the Table of Contents feature. Part II Read the following scenarios: You are working at a support desk for a company providing onsite and telephone support to customers with Microsoft® Word® questions. On this particular day‚ you are presented with the following three situations: Situation 1: A student‚ planning to attend a local college in the fall‚ has been
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Although both GDP and HDI measure the standard of living in a nation through one statistic‚ GDP is less comprehensive than HDI‚ making it not reflect societal well-being as all-rounded as HDI. GDP show total income of a country‚ indicating that only economic growth is taken into consideration. However‚ through means and expected years of schooling‚ life expectancy at birth and gross national income per capital‚ HDI can cover three dimensions: education‚ health and living standard‚ making HDI serve
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arisen in the case of Silvera vs Olympia Jewellery Corporation. This paper will illustrate the different laws under the Human Rights Code and how the company should try to deal with a situation involving sexual harassment. This paper will also illustrate the changes that need to be made in the sexual harassment policy to reduce the amount of incidents occurring. This paper concludes that the company should make big efforts in creating a safe work environment in which people feel comfortable to come
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1. Suppose that changes in bank regulations expand the availability of credit cards so that people need to hold less cash. If the central bank does not respond to this event‚ what will happen to the price level? Use a diagram to assist in answering this question. 2. Use the loanable funds model to explain what happens to interest rates and investment if a government moves from a balanced budget position to a budget surplus. 3. Suppose that the T-account for The Open Campus National
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1.0 MACRO ENVIRONMENT ELEMENTS There are many factors in the macro-environment that will effect the decisions of the managers of any organization. Tax changes‚ new laws‚ trade barriers‚ demographic change and government policy changes are all examples of macro change. 1.1 Political and Legislation Factors The political-legal dimension of the general environment also affects business activity. The philosophy of the political parties in power influences business practices. The legal environment
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Social Work 4020 Macro class is a required course for all Social Work majors at Wayne State University. Nonetheless‚ I was eagerly anticipating on the knowledge that I would learn from this class. This subject has altered my perception of macro level Social Work practice. In advance‚ to beginning this course I was fully competent on the micro‚ and mezzo level of practice. Yet‚ I was not as familiarized with macro‚ and the duties that Social Workers can uphold in a macro environment. Throughout‚ the
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