Analyzing the General Environment Select three categories to analyze‚ from the list of the major forces that comprise the macro/general environment. Macro environment are external factors that have a direct impact on the organizations strategy and decision making. Those factors are uncontrollable. For example‚ some of those factors are: change in interest rates‚ change in cultural tastes‚ government regulations‚ social condition‚ technological changes‚ and natural forces. Those factors are usually
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MARKETING ENVIRONMENT The aim of this lecture is: • To describe important role of Marketing Environment. • To differentiate between Macro and Micro Environments. • To assess the impact of Marketing Environment on Marketing Practices. • To describe various method/Model of Marketing Environment Scanning. Background Information Marketing cannot be practiced in a vacuum; as a business function is affected by various factors or elements within the business environments. According to Lancaster
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ENVIRONMENT ISSUES TODAY There are considerable environmental issues that require urgent attention to make the ecology friendly. Climate change is changing our economy‚ health and communities in diverse ways. Scientists warn that if we do not aggressively curb climate change now‚ the results will likely be disastrous. Carbon dioxide and other global warming pollutants are collecting in the atmosphere like a thickening blanket‚ trapping the sun’s heat and causing the planet to warm up. In addition
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to date about environmental issues * Have good communication skills * Able to interact and convince individuals * Have good presentation skills * Good at solving complex problems * Critical thinking ability * Work environment Environment
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earth is the only planet in the universe which has an environment suitable for life. Water‚ land‚ and air are needed for survival. Earth provided these essential and human used them. One of the biggest problems that the enviroment is serious pollution. Pollution can be divided into three types : water pollution‚ land pollution‚ and air pollution. Paragraph 3: Another type of pollution is which has a remarkable influence on over environment is air pollution. Every year‚ there are a lot of smoke
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Macro-Environmental Factors Vietnam is a peninsula‚ which located in the Southeast Asia monsoon zone. Its long narrow territory stretches 1700km from north to south and in the center a mere 50km from east to west‚ the territory looks like a dragon stand at east of the Indo-Chinese peninsula. The coastline‚ which extends for 3260km‚ has fine beaches and archipelagos. It not only has beautiful landscape attracts countless tourists and also can get rich seafood‚ provided favorable conditions for raw
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Both the governmental and Non Governmental Organizations have been propagating afforestation programmes. Due to the industrial revolution many countries have seen the rapid decline in forests. Cutting of trees is not only a threat to the environment but also to the quality of life and to the economy also. Reasons for the decline in forests : Explosion of human and livestock population Increased demand of timer‚ and fuel wood Expansion of the agricultural land Construction of the infrastructure
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Climate Change Beliefs and Cultural Values Controversy surrounding the public understanding of climate change is influenced by the deficit in cognition of scientific information. As a result the knowledge deficit‚ people turn to cultural differences for alternative explanations. In a straight forward explanation‚ the difference in opinions is a result of both ignorance and culture. This view aligns with Kahan et al.’s cultural cognition thesis‚ according to which the political disagreement about
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The conflict perspective views society less as a cohesive system and more as an arena of conflict and power struggles. Compare and contrast the main tenets of the functionalist and conflict perspectives. “The conflict perspective views society less as a cohesive system and more as an arena of conflict and power struggles”. This perspective was founded by sociologist Karl Marx (1818-1883) and serves to introduce the concept that “inequality and specifically inequality under capitalism” exists
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1. Two economists‚ Smith and Jones‚ are discussing the currently high unemployment rate. Smith says that something ought to be done quickly because the economy may not be able to restore itself to full employment. Jones says that it is better to take a "hands-off" approach. Which of the following is most likely to be true? a. Smith and Jones are most likely both Keynesian economists with a few minor differences of opinion. b. Smith and Jones are most likely both classical economists with a few
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