Macro Unit 2 Lesson 1: What is the difference between macro and micro? Federal Debt graph: http://research.stlouisfed.org/fred2/series/GFDEBTN In the circular flow the seller receives exactly the same amount that the buyer buys (exclude tax) In the circular flow diagram‚ how do we account for profits? What happens if there is a disruption in the circular flow diagram? Individuals are concerned with income distribution. (wages) 1 Households C as spenders must consider the following:
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The Zero Moment of Truth Macro Study Google/Shopper Sciences U.S.‚ April 2011 Objectives How is shopper behavior changing in a digitally powered world? What role do new media like social & mobile in shopping? How are shoppers’ expectations of the physical changing? retail store How does pre-shopping change actual purchasing? Source: Google/Shopper Sciences‚ Zero Moment of Macro Study‚ Apr 2011 N = 5‚000 www.google.com/think/insights Google Confidential and Proprietary Methodology
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Lesson 1 BUSINESS AND ITS ENVIRONMENT NATURE OF BUSINESS Business may be understood as the organized efforts of enterprise to supply consumers with goods and services for a profit. Businesses vary in size‚ as measured by the number of employees or by sales volume. But‚ all businesses share the same purpose: to earn profits. The purpose of business goes beyond earning profit. There are: • It is an important institution in society. • Be it for the supply of goods and services • Creation of
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THE PHILIPPINE ENVIRONMENT introduction The Philippines is an archipelago comprising some 7‚100 islands with a total land area of almost 300‚000 square kilometres. Indonesia‚ Malaysia and Brunei border the Philippines to the south‚ China—and Taiwan—to the north‚ Vietnam to the west and the Pacific Ocean to the east. Three main island groups divide the country: Luzon in the north‚ the Visayas in the centre‚ and Mindanao in the south. Luzon and Mindanao together make up 65 per cent of the Philippines’
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MARKETING ENVIRONMENT Introduction: A variety of environmental forces influence a company’s marketing system. Some of them are controllable while some others are uncontrollable. It is the responsibility of the marketing manager to change the company’s policies along with the changing environment. According to Philip Kotler‚ “A company’s marketing environment consists of the internal factors & forces‚ which affect the company’s ability to develop & maintain successful transactions
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satisfactory working environment‚ marketing staffs would not deliver and implement satisfactory marketing proposals. All departments are aiming to be able to deliver better services or product internally and externally of the organisation in meeting customers’ changing demands. 1.2 Overview of environmental factors 1.2.1 Micro Environmental Factors Micro Environmental Factors is also known as internal environmental factors. They include factors which are within or close to the company that have a direct
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Business Cycles Business Cycles ► The value of real GDP over time shows periodic fluctuations in its movement ► The business cycle refers to the periodic fluctuations of economic activity about its long term growth trend ► The Business cycle is the more or less regular pattern of expansion (recovery) and contraction (recession) in economic activity around the path of trend growth. At cyclical peak‚ economic activity is high relative to trend At a cyclical trough‚ the low
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3D MHS-FS3 every one can capture “had to be there” in a whole new way anytime‚ anyplace. Our marketing plan contains 5 main parts: 1. Marketing environment analysis 2. Defining target market 3. Target marketing strategy adopting 4. Positioning 5. Developing marketing mix strategy. Marketing environment 1. Competitor analysis In Vietnam‚ the electronics industry is quite competitive‚ especially digital camera. Vietnamese are very favorable of foreign
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Running Head: BROAD ENVIRONMENT Knowing the Unknown about the Broad Environment University of Tampa MGT 431 Practical Strategic Assessment Dr. George Bud Wynn June 09‚ 2009 Abstract In “Foundations in Strategic Management”‚ pages 21 to 27‚ author Harrison discusses the influence that the external environment has on a particular company’s operations and how its managers can adapt to environmental uncertainties to sustain their competitive advantages. Harrison also points out why it is
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