Micro Macro A company ’s marketing environment is made up of the ACTORS AND FORCES outside marketing that affect marketing management ’s ability to build and maintain successful RELATIONSHIPS with target customers. The marketing environment is made up of the micro environment and the macro environment. The micro environment consists of the ACTORS CLOSE to the company that affect its ability to serve its customers - the company‚ suppliers‚ marketing intermediaries‚ customer markets‚ competitors
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Cellphone Cellphone has become a necessity for my daily life. I can’t live a day without cellphone. Cell phones have a huge social impact on American society these days. It made our life easy and fast. The cellular phone is an essential tool of communication today‚ which has changed the way I live. This invention allows me to communicate faster‚ contact people constantly‚ enjoy Internet service and even be entertained. Cellphone is an easy and fast way to communicate. I can contact with my family
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Macro environments relates to the larger forces that have an impact on society as a whole and not just on one or a few organizations. A single organization cannot usually have a significant impact on these forces and therefore can only adapt its marketing mix to account for the opportunities and threats that arise. One of the evidence about this is the article ’Optus hit with $5 million fine’ which was published in The Age of the July 8‚ 2011‚ it identify and explain the impacts and affects this
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Threat of new entrants: The mobile phone industry is already a well established market and the threat of a new entrant is quite low‚ as the technology needed to rival the devices already available is quite advance if they want to differentiate from them The barriers to entry in the mobile phone industry is high because any new entrants will need high investments in R&D‚ technology and marketing in order to compete with the established organisations. New entrants want to take market share from
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OBS 320: Chapter 4‚ Exploring the External Environment: Macro and Industry Dynamics Leave out: The Value Curve (P. 152-156); and When industry Divide and Collide (P.163-164) 1. Explain the importance of the external context for strategy and firm performance (P. 130-132) A. The External Context of Strategy (Figure 4.1) B. The External Context of Strategy (Explained) It is crucial that the external environment is thoroughly understood in order to formulate an effective
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1. This week we encoded the Annual Report of Divilacan‚ Cabagan‚ Gamu‚ and Brgy. Bayan Norte of Delfin Albano. 2. This week we sortout the Journal Entry Voucher and Demand letter from January to December 2013. After which we encoded the Journal Entry Voucher with their date‚ Dl number‚ addressee‚ amount‚ date received and date delivered. 3. This week we fixed all the Journal Entry Voucher of January to December 2000-2002 put on the sacks and we also find and separate the Journal Entry Voucher Cash
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Components of management : a.) Planning b.) Organizing c.) Staffing d.) Leading or directing e.) Controlling ◆ Managerial Skills required to manage the ever-changing business or social environment‚ environment serve as the fixed points. a.) Hardly any change observed in the effectiveness of managerial skill over several thousand years b.) Well documented evidence to prove their role in effectively managing human and organizational
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Macro environment factors are uncontrollable external forces that affect how a business operates. They are largely out of the control of the business‚ and often require changes in operating‚ management‚ production‚ and marketing. Analysts often categorize them using the acronyms PEST or PESTEL. Broken down‚ PEST stands for political‚ economic‚ social‚ and technological concerns. PESTEL also includes environmental and legal factors. Political Political macro environment factors include things like
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The Recycling of Mobile Devices The recycling of mobile devices including cell phones‚ smart phones and laptop computers has rapidly increased with the ever-changing wireless technology and communication advances. The partnership of all major mobile carriers to create a safer environment for mobility and data transmission has taken into account all aspects of one of the fastest growing industries in the world. Through the science of mobile device recycling‚ consumers are able to submit their
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Singapore Macro-environment PESTLE Analysis Political Singapore is relatively unique in terms of its political environment. There are very few opposition parties‚ and the main political group is the People’s Action Party (PAP) that governs Singapore since it achieved its independence in 1965. Singapore‚ under the leadership of the PAP‚ possesses a distinct political culture: authoritarian‚ pragmatic‚ rational and legalistic. Singapore’s power structure is highly centralised‚ regarded
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