all know that Coca-Cola‚ Sprite‚ Pepsi are very famous drinks all over the world as well as Bangladesh. We can’t find single person who doesn’t like soft drinks. Mainly our young generation preferred to drinks. Now days there are many soft drinks company are coming continuously like Euro-Cola‚ RC Cola etc. Most of them are tastes are quite similar. Popularity of RC Cola is rapidly increasing day by day. In a small town‚ city even in villages RC Cola is available. RC Cola has taken a very strong
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Re Launch: "RC Cola" ASSIGNMENT #2 SUBMITTED TO SIR MANSOR MAHMOOD AASHIQ SALES MANAGEMENT BATCH: F10 (BBIT) GROUP: “C” REPRESENTATORS NAMES: ROLL NO: 1. ALI SULEMAN F10BA056 2. HAFIZ MUHAMMAD ZULQARNAIN F10BA155 3. UMER BILAL F10BA064 4. AURANGZAIB F10BB042 5. ABEEHA MAHMOOD F10BB038 6. MARYAM TARIQ F10BB113 7. RUBAB BASHIR F10BB155 8. HIRA NAJEEB F09B101 1. Executive
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1.1 Objective of the Report: 1.1.1 General Objective: The general objective of our report is to discuss the marketing strategies of RC Beverage. We have focused on different steps of marketing steps of different sectors. 1.1.2 Specific objective: To explore different terms of marketing Analyze market segmentation of RC Beverage To find out how they have targeted their market Exploring Marketing Mix 1.2 Scope of the Report: ‘Marketing Mix & Marketing Strategy’ is such
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halal food industry. The major players in the Philippines food and drinks industry‚ including San Miguel Corporation‚ Jollibee Foods Corporation‚ Pancake House‚ Inc.‚ and Pepsi-Cola Products Philippines Inc. PHILIPPINE SOFT DRINK INDUSTRY Softdrinks‚ also known as carbonated drinks‚ cola‚ soda or pop‚ is one of the most consumed beverages in the country. Prior to the introduction of bottled water‚ ready-to-drink teas‚ ready-to-drink fruit juices‚ and other functional drinks
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RC COLA – Antipolo Plant (COMPANY PROFILE) Company Profile Highly accomplished and enterprising‚ Tony Panajon‚ Gerry Garcia and Butch Aves decided to set up their own softdrink company. Together with Alfredo Yao and Ricky Sandoval – successful entrepreneurs in their own right – they pooled their knowledge and compantencies in the beverage industry to form the cornerstone of the company called….. Asiawide Refreshments Corporation. Empowered with an exclusive license awarded
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The macro environment Introduction Marketing’s role is to match the capabilities and resources within the organisation with market opportunities external to the organisation. Understanding customer needs is central to achieving this aim‚ but marketers must also be aware of factors that can cause customer needs to evolve. A change in customer needs will impact upon the organisation’s ability to serve its customers. This means that marketers have to be knowledgeable about what is happening in the
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Macro environment Our product and all of the other actors operate in a large macro environment of forces that shape opportunities and pose threats to the company is known as macro environment. Six largely uncountable external forces influence our product’s marketing activities. And also it influences decision making‚ and affect its performance and strategies. These factors include the economic‚ demographics‚ legal‚ political‚ and social conditions‚ technological changes‚ and natural forces Elements
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Macro Environment The larger societal forces that affect the microenvironment- demographic‚ economic‚natural‚ technological‚ political‚ and cultural forces. These factors represent constraints within which all organizations including the automobile industry must function. Macro Environment For any decision there is n number of factors which influences the decision. Be it a decision related to any organisation‚ any business concern or even an individual. Thus it is per se very much necessary
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evaluate the environment not only prior to the start-up of their business but also during the growth stage of ventures. The environment means the situation where the company business ventures operate. As we know‚ ventures environment can be divided into two sections that are External environment and Internal environment. And the external environment also divided into two parts‚ which are Macro environment and Micro environment. But in this section‚ I just discuss about Macro environment. The elements
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Q.1) Explain How Macro Environmental Factor Affect International Business Product With An Example. There are many factors in the macro-environment that will affect the decisions of the managers of any organization. Tax changes‚ new laws‚ trade barriers‚ demographic change and government policy changes are all examples of macro change. To help analyze these factors managers can categories them using the PESTEL model. This classification distinguishes between: Political factors: These refer to
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