competitors‚ ethics and law‚ the economy‚ politics‚ demographics‚ and social trends. One technique used by organizations to monitor the environment is known as environmental scanning. It allows marketers to understand the current state of the environment‚ so that the organization can predict trends. The Macro Environment There are a number of common approaches for how the external factors‚ which describe the macro environment‚ can be identified and examined. These factors indirectly affect the organization
Premium SWOT analysis PEST analysis Environment
Consumers have when choosing between different mobile phone brands. The study was built upon six key attributes (telephone features‚ connection fee‚ access cost‚ mobile-to-mobile phone rates‚ call rates and free calls) related to mobile phone purchasing respondents had to importance rate. The research showed that consumers with prior experience about a product can predict their choices relatively well‚ although respondents tended to overestimate the importance of features‚ call rates and free calls
Premium Mobile phone
Introductin Mobile phones are one of the most common information access devices with almost 31% of the global population having access. This exploratory study investigated usage patterns of‚ and attitude about‚ cell phones among university students in a mature market (United States) and a rapidly growing new market (India) by surveying students in each country. Key findings from the study include similarities in the usage of phones to communicate with others and in the perception of mobile phone usage
Free Mobile phone
Macro Environment The larger societal forces that affect the microenvironment- demographic‚ economic‚natural‚ technological‚ political‚ and cultural forces. These factors represent constraints within which all organizations including the automobile industry must function. Macro Environment For any decision there is n number of factors which influences the decision. Be it a decision related to any organisation‚ any business concern or even an individual. Thus it is per se very much necessary
Premium Marketing Marketing mix
"Cell Phone" redirects here. For the film‚ see Cell Phone (film). For the Handphone film‚ see Handphone (film). The Qualcomm QCP-2700‚ a mid-1990s candybar style phone‚ and an iPhone 5‚ a current production smartphone. A mobile phone is a device that can make and receive telephone calls over aradio link while moving around a wide geographic area. It does so by connecting to a cellular network provided by a mobile phone operator‚ allowing access to the public telephone network. By contrast‚ a cordless
Free Mobile phone
Health Issues Do cell phones pose a health hazard? Many people are concerned that cell phone radiation will cause cancer or other serious health hazards. The weight of scientific evidence has not linked cell phones with any health problems. Cell phones emit low levels of radiofrequency energy (RF). Over the past 15 years‚ scientists have conducted hundreds of studies looking at the biological effects of the radiofrequency energy emitted by cell phones. While some researchers have reported biological
Premium Mobile phone Radio
Must we use mobile phones all the time? In this century‚ there are lots of people using mobile phones‚ from the young to the old‚ from the have to the have-not. Mobile phones can have positive effects if we use it well. But there are many people who misuse them‚ especially students. Most of them can never separate from their mobile phones. In fact‚ using mobile phones all the time can make us procrastinate doing things like eating and praying‚ forget to study‚ and even suffer from cancer. The
Premium Cancer Mobile phone Breast cancer
Winnie Perez Pd. 4 Disadvantages of mobile phone In this era‚ the prosperity of advance technology is blossoming like mushrooms growing in the back yard. Meanwhile‚ invented in 1973 by Martin Cooper‚ mobile phones nowadays are becoming one of the most popular pieces of technology and nearly everyone own a cell phone. Nonetheless‚ mobile phones bring not only easiness in communication area‚ but also many negative effects. Therefore‚ I am convinced that negative health effects‚ the effect
Premium Mobile phone
phone is a good technology which is not lacking from our lives. This report will discuss the advantages and disadvantages of using mobile phones. Today‚ mobile phone has become popular to everybody since it is very convenient. The most advantage of having a mobile phone is you can communicate to your family and your friends no matter what where you are. For instance‚ you can contact easily to your friends by calling or sending messages everywhere without electricity. It is maybe the main reason
Free Mobile phone
Micro Environment The actors close to the company that affect its ability to serve its customers – the company‚ suppliers‚ marketing intermediaries‚ customer markets‚ competitors‚ and publics. 1. The Company a. All groups/departments in a firm are interlinked. 2. Suppliers a. Suppliers form an important link in the company’s overall customer value delivery system. 3. Marketing intermediaries a. Helps the company to promote‚ sell and distribute the goods and services to final buyers. These
Premium Marketing Natural environment Marketing management