1 Page1 ACKNOWLEDGEMENT XXXXXXXXXXXXXXXXXXXXXXXXXXX2 Page2 MODULE ONE – INTRODUCTION AND EXECUTIVE SUMMARY TransGlobal Airways Corporation (TAC) is a Philippine-registered airlines incorporated in 2005. It was conceived as an eventual support for the operations of a leisure resort. The situation of TransGlobal is quite unique. It is interesting to note that even though the operations of the airlines is eventually passenger operations‚ it is operating as an air cargo airlines. The question
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do something differently or why their perception of a given situation may be different than my own. I like the idea that I perceive things in my own unique way based on my specific experiences and situation in life. To look at something with a macro-level perspective is to study society by looking at a large-scale social structure in order to determine how it affects the lives of groups and individuals. The opposite of which is micro-level perspective. This perspective concentrates on the interactions
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Assignment 2: Reading for Structure and Argumentation In the article titled ‘The British American’‚ J. Williams T. Youngs‚ describe the life of William Byrd to explore the definition of American identity during colonial period. In this article‚ the author attempts to answer the question of how American of British ancestry identify themselves and what place they view as their ‘motherland’. The author argues that the colonialist in 17th and 18th century‚ such as William Byrd‚ lived in two worlds where
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divided into two sections that are External environment and Internal environment. And the external environment also divided into two parts‚ which are Macro environment and Micro environment. But in this section‚ I just discuss about Macro environment. The elements of macro environment can affect business decision-making in the long term and unstoppable. Macro environment contains of four elements‚ such as Politic and legislation‚ Economy‚ Socio-cultural and Technology. 2.1 POLITICAL AND LEGISLATION
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Concepts in Macroeconomic Analysis Stock and Flow Variables Stock: quantity of a variable at a point in time. Eg: Capital stock‚ money supply‚ unemployment level‚ foreign exchange reserve‚ etc. Flow: quantity expressed for a period of time. Eg: GDP‚ inflation‚ exports‚ consumption‚ etc. Aggregate Demand and Aggregate Supply Aggregate Demand: sum of demands for all consumer goods and services and for capital goods – Sum of consumption‚ investment‚ government expenditure and
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Macro Environment The larger societal forces that affect the microenvironment- demographic‚ economic‚natural‚ technological‚ political‚ and cultural forces. These factors represent constraints within which all organizations including the automobile industry must function. Macro Environment For any decision there is n number of factors which influences the decision. Be it a decision related to any organisation‚ any business concern or even an individual. Thus it is per se very much necessary
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Customer Relationship Management In AIRWAYS Introduction Customer Relationship Management (CRM) consists of the processes a company uses to track and organize its contacts with its current and prospective customers. The work of CRM involves focusing on service-automated processes‚ information gathering and processing‚ and integration and automating various customer-serving processes in a company. CRM software is used to support these processes; information about customer and customer interactions
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Special Features of marketing theory 6. Which is better? Why? 1. micromarketing Micro refers to the marketing activities of individual units‚ normally individual organizations (firms) and consumers or households. (Hunt‚ 1976) 2. macromarketing Macro suggests a higher level of aggregation‚ usually marketing systems or group of consumers. (Hunt‚ 1976) “---Macromarketing should connote an aspect of marketing which is ‘larger’ than what is otherwise considered” Bartels and Jenkins (1977) argue
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MACRO ECONOMICS Classical Dichotomy The classical dichotomy is rooted in the understanding that in the long run‚ real output is determined by “real” inputs such as labour‚ capital‚ natural resources and TFP‚ but not money. This means that changes in the money supply determine changes in the price level over time‚ but not real output. However‚ it is important to remember that the classical dichotomy applies only in the long run. Almost all economists would agree that money and price can have very
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Kingston University London Faculty of Engineering Bachelor of Science (Hons) in Aircraft Engineering Competitive Position of Qatar Airways Module no: EG3080 Module Title: Business Application in Engineering Submitted by: Shahfiee Bin Sirajuddin (K1169894) Abstract In today’s world‚ an airline’s competitive positioning in a volatile and highly competitive environment or airline industry is one of the most important elements in marketing strategies. Airlines have been challenged to apply
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