Environmental Scan Nanette Guffey MGT/ 498 – Strategic Management Richard Haines September 17th‚ 2012 Environmental scanning is an organization’s strategic management and is actual important to the corporation. Environmental scanning is getting-together data for the external and the internal of the company.
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1. Macro environment External environment is the uncontrollable factors‚ forces‚ situations‚ and events outside the organization that affect its performance and strategies. As shown in below figure‚ the examples of macro environment of an organisation is include factors such as social cultural‚ political and legal‚ globalisation‚ economy‚ demographical and also technology. Detailed definition of macro environment factors mentioned and the description showed as below. Figure 1: Component of
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Introduction 3 2. External macro-environment 3 2.1 Social and cultural forces 3 2.1.1 Changing gender roles 3 2.1.2 Attitude towards health‚ nutrition and well-being 3 2.1.3 Cultural beliefs in a country 4 2.2 Technology 4 2.2.1 Advantages of technology 4 2.2.2 Disadvantages of technology 5 2.3 Demography 5 3. Conclusion 6 4. References Lists 7 1. Introduction This report is discussing about how three major forces of macro environment affecting an organisation’s
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External Environmental Analysis Case Assignment Module 2 Professor: Executive Summary This external analysis is critical in the development of a well rounded‚ cohesive strategic plan and will enable the JM Smuckers Company to gain a more comprehensive understanding of the current external operating environment and situational awareness of both future threats and opportunities. This analysis establishes a basic industrial framework‚ and then utilizes Porter’s 5-Forces model and PEST analysis in
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American Airlines – US Airways Merger Executive Summary The big news of the past few weeks in the travel field was the proposed and almost completed merger of AMR‚ the parent of American Airlines and US Airways. The merger creates the world’s biggest airline in the world. The recent injunction filed by the US Attorney General with the backing of the Government created a problem for the Airlines put a big question mark on whether the deal will go through or not. This white paper refutes the points
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Environmental Sociology A Resource Page John Sydenstricker-Neto ________________________________________ • What is Environmental Sociology? • Working Groups in Professional Associations • Teaching Environmental Sociology • Some Relevant Themes • Future Perspectives • Sociology Journals • Links of Interest • Cited References ________________________________________ What is Environmental Sociology? Environmental sociology is the study of the reciprocal
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The business my friend and I decided to start is a bakery café‚ named Lee’s bakery‚ which is a profit base business in selling a variety of cake. The reason that we choose to set up a bakery café is because this kind of business does not involve such a high amount of capital and risk as compared to other kind of business. Our bakery café located in Kuching that is a city of Sarawak. The market in Kuching trend has changed from simple cakes to designed cakes and other tasty pastries which will provide
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Reactive airway disease‚ also known as asthma‚ is characterized by a constricting of the airway that carries oxygen to our lungs. This is caused by the air passages inflaming. Although‚ there are many treatments for asthma‚ it is still a very severe and hazardous disease that causes almost 2 million emergencies a year and affects nearly 26 million Americans (What 1). There are many aspects to this disease that are very important including; the 3 main features‚ the types of asthmas along with the
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“Economics has never been a science - and it is even less now than a few years ago.”…Paul Samuelson INTRODUCTION Economics is the social science that analyzes the production‚ distribution‚ and consumption of goods and services. A focus of the subject is how economic agents behave or interact and how economies work. A given economy is the result of a process that involves its technological evolution‚ history and social organization‚ as well as its geography‚ natural resource endowment‚ and ecology
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Title: A critical analysis on the marketing strategy of British Airlines. Table of Contents Task – One and Two 1 Introduction 1 Research area 1 Research question development 1 Aim 2 Scope of research 2 Research approach 3 Task – Three 3 Objectives of the research 3 Why the research approach will be used 4 Ethical issues will be used in research and how they will be controlled. 4 How the research will be evaluated. 5 Timescales for the completion of research 5 Literature review
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