Strategic Management Analysing the external environment (part 1) What’s going on out there now and in the future? Environmental influences in the broadest sense Macro/general environment: PESTEL Environmental influences related to the dynamics of the industry under question Competitive environment: Porter’s Five Forces (Porter‚ 1980) Example PESTEL The automobile industry Political – Climate change agenda – Fuel prices – Expansion of EU Economic – – – – Changes in disposable
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Running head: Environmental Analysis The Importance of Environmental Analysis Kitt C. Tolliver HBA 562 Saint Leo University ENVIRONMENTAL ANALYSIS 2 Abstract Environmental analysis is a strategic tool. It is a procedure to recognize all the outer and inner components‚ which can influence the association ’s execution. The examination involves evaluating the level of risk or opportunity the
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of business • Environmental influences on business • Environmental analysis • Characteristics of business environment • Components of business environment • The micro and macro environment • Competitive environment • Porter’s five forces model–competitive analysis Learning Objectives The present chapter aims at: • Definitions and objective of business • Examine environment analysis‚ characteristics components of the organisation. Let us know the microenvironment and macro environment •
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Environmental Analysis MM/590 Contemporary Issues in Leadership and Management University of Phoenix Online‚ September 19‚ 2006 Introduction "Diageo PLC is a British multinational alcohol company‚ selling alcohol in 180 countries‚ with a substantial presence in 30 countries. The company was created in 1997 by the merger of Guinness PLC with Grand Metropolitan PLC (GrandMet)" (diageo. com). At that stage‚ it was a large multinational with interests in food as well as drink. Today‚ the
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A. Throughout American history there have been periods of financial boom and bust‚ economic growth and recession. The most recent recession from the third quarter 2007 to the second quarter 2009 seemed like an extraordinary period of recession. The S&P 500 shrank from about 1300 points to 666 points (50%)‚ evaporating capital in a matter of days. However‚ this recessionary period was quickly turned around to economic growth again. The average post-World War II length of economic contraction
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macro ch 13 savings & investment True/False Indicate whether the statement is true or false. ____ 1. Most entrepreneurs finance their purchases of real capital using their past saving. ____ 2. To state that national saving is equal to investment‚ for a closed economy‚ is to state an accounting identity. ____ 3. Public saving is equal to national saving minus private saving. ____ 4. To state that public saving is equal to investment‚ for a closed economy‚ is to state an accounting
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The macro environment Introduction Marketing’s role is to match the capabilities and resources within the organisation with market opportunities external to the organisation. Understanding customer needs is central to achieving this aim‚ but marketers must also be aware of factors that can cause customer needs to evolve. A change in customer needs will impact upon the organisation’s ability to serve its customers. This means that marketers have to be knowledgeable about what is happening in the
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describe the macro environment‚ can be identified and examined. These There are a number of common approaches how the external factors‚ which are mentioned in the factors indirectly affect the organization but cannot be controlled by it. One approach could be the PEST analysis. PEST stands for political‚ economic‚ social and technological. Two more factors‚ the environmental and legal factor‚ are defined within the PESTEL analysis (or PESTLE analysis). The segmentation of the macro environment according
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bars‚ pubs or somewhere else we can see that people drink many kinds of alcohol such as wine‚ spirits and beer. Alcohol includes many components‚ some of which can be dangerous for people drinking alcohol. Everyday‚ millions people drink alcohol and more than billions of liters of alcohol is consumed all over the world. Alcohol may affect not only on our bodies but also on our lives. For many reasons‚ alcohol is considered a kind of drink having a lot of disadvantages. Because of its bad components
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Q) Why‚ historically‚ has the soft drink history been so profitable? The soft drink industry is profitable as these drinks can be easily produced and that to with very less cost‚ so they followed a low cost strategy and by doing so they were able to earn huge profit margins and more quantity means more profit. They were also huge dealers for food chains like KFC‚ MCD etc and several other gas stations. Q) Compare the economics of the concentrate business to that of the bottling business: Why is
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