ASA University Review‚ Vol. 5 No. 1‚ January–June‚ 2011 Factors Affecting Impulse Buying Behavior of Consumers at Superstores in Bangladesh Wahida Shahan Tinne* Abstract Impulse purchase or impulse buying describes any purchase which a shopper makes‚ through it was not planned in advance. This paper is an attempt to find out the factors that affect consumer impulse buying behavior at superstores in Bangladesh. The impact of various variables like discount offer‚ various scheme‚ promotional activities
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Micro vs. Macro Economics Micro-indiidual consumers/firms Macro-economic aggregates-GDP‚ inflations‚ unemployment Markets-opportunity for exchange 1) Opportunity Costs-value of the next best for gone alternative when a decision is made -all decisions involve an opportunity cost (assuming the firm operates efficiently) 2) Marginal Analysis-analyze situations involving incremental change -marginal: something is changing by a small amount (incremental/one-unit change) 3) Laws of supply and
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Global is good 1. Of or relating to the whole world; worldwide: "global economy". 2. Of or relating to the entire earth as a planet: "global environmental change". Global warming is bad. It has been enhanced by us humans… One of the consequences is‚ in 2075 67% of Americans are expected to be born with skin cancer. 45% of those Americans born with skin cancer will die. This is caused by ozone depletion. This is sad but true… Resolution: Save energy-don’t use so much electricity‚ STOP
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Macro environments relates to the larger forces that have an impact on society as a whole and not just on one or a few organizations. A single organization cannot usually have a significant impact on these forces and therefore can only adapt its marketing mix to account for the opportunities and threats that arise. The company’s macro-environment consists of six major forces that impact on organizations. The six major forces are demographic trends‚ economic trends‚ natural trends‚ technological
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Sony Corporation Business in New Asia Prof. Wiboon Meijuan Xu overview of Contents • Brief environmental analysis of the company’s current situation • Brief explanation of the decision(s) facing them • Brief recommendation of what they should do Overview of company • COMPANY: Sony‚ a company founded in 1946 with one of the most famous global brand names. • SONY’S DNA: A distinctive will and drive to generate new value • MAIN BUSINESSES: Sony operates primarily as a consumer electronics firm
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Changes in the environment affecting the marketing activities of Indian Industries Marketing Management Marketing Environment The market environment is a marketing term and refers to all of the forces outside of marketing that affect marketing management’s ability to build and maintain successful relationships with target customers. The market environment consists of both the macro environment and the microenvironment. The microenvironment refers to the forces that are close to the company
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SUGI 31 Hands-on Workshops Paper 107-31 Intermediate and Advanced SAS® Macros Steven First‚ Katie Ronk‚ Systems Seminar Consultants‚ Madison‚ WI Abstract This hands-on workshop presents some intermediate-to-advanced macro topics such as macro referencing environments‚ macro interfaces (SYMGET‚ SYMPUT‚ EXECUTE‚ RESOLVE‚ PROC SQL)‚ macro quoting‚ and macro functions. Good practices and alternatives to macros are also discussed. After a short lecture‚ attendees will perform hands-on exercises
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What Is Macro Environment? The major external and uncontrollable factors that influence an organization’s decision making‚ and affect its performance strategies. These factor includes the economic factors; demographics; legal; political‚ and social conditions; technological changes; and natural forces. Macro environment factors are beyond the control of an organization. This is because those factors are positioned outside the organizational system. Those forces are the prime factors in corporate
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The Risk of Macros A primary security risk in using macros is that macros can be programmed to act like viruses and delete files and cause a lot of damage to your system. Depending on the service pack installed you may get an alert every time you open a file that contains a macro. It would be a good security practice to never enable macros unless you are completely confident and aware of the source. Any unsigned macros are automatically disabled. Any macros that are unknown or downloaded‚ the
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which stands for political‚economic‚ socio-cultural‚ technological ‚legal and ecological environment. PESTEL analysis of the macro-environmentThere are many factors in the macro-environment that will effect the decisions of the managers of any organisation. Tax changes‚ new laws‚ trade barriers‚ demographic change and government policy changes are all examples of macro change. To help analyse these factors managers can categorise them using the PESTEL model. This classification distinguishes between:
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