main competition. Based on this assessment‚ strategic objectives will be identified and recommended. External Situation As presented by Grant (2007)‚ macroenvironmental factors are beyond a firm’s control. To adapt and remain competitive‚ a firm must understand how these external influences “affect the firm’s industry environment” (p.66). The
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Environmental factors can play a major part in a company’s marketing plan. Environmental factors can include social‚ ecological‚ political‚ cultural‚ technological‚ and ethical issues. PepsiCo can face all these issues because they are a global company. Many of these issues can affect PepsiCo’s marketing plan even in different areas of the United States. Larger environmental factors affect the way they market globally with different factors having to be considered in each area of the world. A company
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Objective of the report: The Bangladesh paradox has been one of surprising economic resilience in the face of natural disasters‚ poor governance and political volatility. However‚ a key challenge is whether Bangladesh can move away from an economy that is an impressive underdog‚ to one that can truly join the ranks of the fastest growing economies in the region. Bangladesh has three key attractions for global investors and multinationals: a large base of low-cost labour‚ a large domestic
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The global pharmaceutical industry Introduction Pharmaceutical industry is the one of big revenue business in the world. There are lots of company gains a lot of profit and market share in this industry. Most of those companies were established in 19 century and early 20 century. This study explains their model development process of pharmaceutical industry‚ it details some issue like Thalidomide tragedy in 1970’s and legislation‚ then decreases the risk of side effect and protects the patient
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Environmental Factors Amy S. Rivera MKT 421/Marketing Mr. Jim Severnak October 19‚ 2008 Introduction This paper will discuss Coca-Cola’s organization as this company conducts both domestic and global marketing. The high-level domestic and global environmental factors that will impact the organization’s marketing decision will be discussed‚ as well as how technology impacts the organization’s marketing decisions. The author will also analyze the importance of social responsibility and
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Industry overview Pharmaceutical sector is an important industry of any modern day economic power. Pharmaceutical industry in India has a very humble past. After independence‚ development of pharmaceutical industry was one of the top agenda of government along with steel and manufacturing industry. The market was protected against competition for a long period of time by giving incentives to small firms‚ license-raj etc. Today the Indian pharmaceutical industry is the front-runner science-based
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Environmental Factors Environmental factors can be political‚ social‚ ecological‚ cultural‚ technological and ethical in nature. Any organization that develops a product or service that they want to market domestically or globally must consider what the impact each of these factors may have for them. Not considering these factors can result in the failed attempt to market a product‚ which may be successful domestically‚ in other countries where there is a significant market potential.
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Ethics in the Pharmaceutical Industry The pharmaceutical industry started in the middle Ages‚ 18th AD in Baghdad in 754 by an Arabian. Until the early 70’s the industry grew at a small pace. In the 1970’s business began to boom and competition began to upsurge. In the 1990’s these industries and companies became more aggressive with their marketing strategies. In ’97 the U.S. Food and Drug Administration brought new rules and regulations concerning the marketing area and it required companies to
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Environmental Factors MKT/421 Environmental Factors Coca-Cola‚ Inc. When it comes to promoting a product or service‚ one size does not fit all. Certain aspects of the marketing plan need to change depending on whether the company is marketing domestically or globally. Coca-Cola‚ Inc. is a successful organization with both global and domestic operations. An organization of this magnitude has external factors that can affect the complete operations of the company. These factors can
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Indian Pharmaceutical Industry Business Environment 3 Agenda • • • • • • • History Indian Pharmaceutical Evolution Facts and Figures Regulatory Framework Current ongoing activities SWOT Analysis The India Advantage 4 History • Bengal Chemicals and Pharmaceutical Works‚ Calcutta‚ the first Indian pharmaceutical company established in 1901 • Still exists as one of the 5 government owned drug manufacturers • Next 60 years saw most of the drugs imported from multinationals 5 History
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