INDEX Sr.NO Contents Pg.NO Objective Of Study Introduction History 1 Cadbury Business in India 2 How Cadbury Chocolate is made 3 Cadbury And Its Products 4 Importance & Scope 5 Factors Influencing Pricing Of Cadbury 6 An Insight On 5 P’S Of Marketing 7 SWOT Analysis 8 Product‚ Price‚ And Distribution Strategies 9 Brand Development—Building The Dairy Milk Megabrand 10 Developing Brand Identity 11 Cadbury – The Brand Conclusion
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Assignment 1 Macro-environmental analysis Company: The Dairy Farmers Co-operative Milk Co. Ltd Products: Dairy products Country: Vietnam [pic] Executive Summary In recent decades‚ the Vietnamese economy has experienced an unprecedented growth. Along with the significant development of the economy‚ the increasing in population and income has led to a rising need for imported dairy products like milk‚ cheese‚ yogurt and so on
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a city.According to comedian P.J. O’Rourke‚ “microeconomics concerns things that economists are specifically wrong about.To be more technical‚ microeconomics is about money you don’t have .Microeconomics focuses on the market’s supply and demand factors‚ that determine the economy’s price levels.Microeconomics facilitates decision making for smaller business sectors.Microeconomics concentrates on the ‘ups’ and ‘downs’ of the markets for services and goods‚ and how the price affects the growth of
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Let us first understand the components of the AD/AS model‚ so we can determine and identify the factors which play a part in the level of output in the economy‚ and learn how the government intervenes in order to implement macro-policies in order to increase output‚ and the effects of these policies on the economy. The AD/AS model shows the combinations of both the aggregate demand curve and the aggregate supply curve. The aggregate demand curve shows the combinations of the price level and level
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PESTEL analysis of the macro-environment There are many factors in the macro-environment that will effect the decisions of the managers of any organisation. Tax changes‚ new laws‚ trade barriers‚ demographic change and government policy changes are all examples of macro change. To help analyse these factors managers can categorise them using the PESTEL model. This classification distinguishes between: • Political factors. These refer to government policy such as the degree of intervention in
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The external environmental factors affecting the organized retail industry in india are as follows: • Demographical Environment – The important environmental factor that need proper and continuous monitoring called Demographical Environment. Demography is the study of population and its characteristics. Even India has over millions of retail outlet‚ it still has a long way to go with the international standard of retail industry • Cultural Environment – they influence the consumer’s beliefs‚
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milk. Furthermore‚ A’Safwa Product can distribute inside and outside Oman that raise for it several advantages: First‚ it is the first large and knowledge of local market and culture. Second‚ satisfaction of customer is the major goal that A’Safwa is focus on it so it uses technical expertise to facilitate that goal. Finaly‚ A’Safwa is the number one in Oman and among the top 5 in the region as producers. The purpose of this assignment is to analyze the General or macro Environment Forces which help
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Micro Macro A company ’s marketing environment is made up of the ACTORS AND FORCES outside marketing that affect marketing management ’s ability to build and maintain successful RELATIONSHIPS with target customers. The marketing environment is made up of the micro environment and the macro environment. The micro environment consists of the ACTORS CLOSE to the company that affect its ability to serve its customers - the company‚ suppliers‚ marketing intermediaries‚ customer markets‚ competitors
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need to be addressed? 34 9. External environmental analysis 35 10. Internal environment analysis 60 11. Determine the strategic factors of the company 70 12. Generating alternative strategies by using a TOWS matrix 73 13. Evaluate strategic alternatives – pros and cons. 74 14. Recommend strategic for company (short‚ medium‚ and long term) 81 1. Describe briefly the history‚ development‚ and growth of the company overtime. Rogers ’ Chocolates is steeped in tradition and a rich history
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Mathematically it is written as: C = C + c(Y – T) C: Consumption Spending C: Exogenous Consumption c : Marginal Propensity to Consume (0 < c < 1) Y: Aggregate Income T: Taxes Explaining the main components: Exogenous consumption: factors other than disposable income that affect consumption. So when consumers feel optimistic about their future‚ they will generally spend more and save less at any given level of disposable income. Reversely if consumers feel pessimistic about their future
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