Management 08 Fall AirAsia Company Analysis Background of AirAsia Company Dato’ Tony Fernandez was the entrepreneur that brought up AirAsia to be the one of the award wining the largest low fare airlines that is currently well known for now in Asia. Since then it has been flying to over 61 domestic and international destination with 108 routes‚ and furthermore it operates over 400 flights daily from hubs that are basically located in Malaysia‚ Thailand and Indonesia. Today if we look at their
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Introduction 3 2.1 Background and History of AirAsia 3-4 2.2 Vision Statement 5 2.3 Mission Statement 5 2.4 Objectives 5 3.0 Environmental Analysis 6 3.1 PESTEL Analysis 6 3.1.1 Political Factors 7-8 3.1.2 Economic Factors 8-9 3.1.3 Social Factors 9-11 3.1.4 Technological Factors 11 3.1.5 Environmental Factors 11-12 3.2 PORTER’s 5 Forces Model Analysis 12 3.2.1 Threats of New Entrants 12-13 3.2.2 Threats of Substitute 13-14
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It were also recognized as ‘Asia’s Leading Airline’ and the ‘Best Airline in SoutheastAsia’( Malaysian Airline System Berhad‚ 2011). MASkargo meanwhile was recognized as the ‘Best Air CargoCarrier in Asia’ at the 2009 while Malaysian Aerospace Engineering(MAE)‚ Repair and Overhaul (MRO) arm wasawarded the ‘2009 Best Asia-Pacific Airline MRO Operation’by two leading magazines in the industry( Malaysian Airlines System Berhad‚2010). Furthermore‚ Fireflywas recognized as the Best Value Airline of The
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Environmental Factors Rod Mathill MKT 421 January 14‚ 2013 Ron Rosalik Environmental Factors One can make little argument that the current economic state of the world is largely dependant upon the whole rather than the one. The old days of a country being able to completely sustain itself are coming to a rapid conclusion. Information technology and global shipping and receiving abilities have really created a global link from one country to the next. The United States was at one time
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products. The macro-environment consists of six types of forces economic‚ demographic‚ cultural‚ natural‚ technological and political. “Vital Foods” must ensure that they take into account the trends‚ changes and alterations in these environments which can both pose threats and reveal opportunities. Economic Environment The economic environment is best described as having the “factors that affect consumer buying power and spending patterns" (Kotler et al 1998). These factors include income
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____________________________________________________________ ____ Completed By Woo Gim Chuan Marcus (J0704245) Name of Tutor (T01) XXX BUS 488 Strategy - T01 Question 1 AirAsia‚ which is one of the earliest low cost carriers (LCC) in Asia‚ has become a LCC since 2001. So far‚ it has expanded its network from Malaysia to Thailand to Singapore‚ Macau and even the Mainland China in 2006. In short‚ AirAsia “jumped out” from an intra-Malaysia and Thailand market to a “real AirAsia” in the
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costs specifically one that involves the staff. The purpose of this report is to provide an analysis of the staffing issues in the airline industry in the long run. We shall look at three factors that affect staffing in the airline industry‚ namely demographic‚ economic and technological. In the demographic factor‚ we will look at how the different cultures‚ the different needs of global staff is taken into consideration in Human Resource planning. We will also touch on the impact of the global economy
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AIR ASIA 1. a) Air Asia’s vision: • To be established as the leading low-cost carrier in the Asian region. AirAsia’s mission: • A low cost airline carrier that offers five-star service with 95% of on-time performance. • To be able to provide affordable airfares‚ at the same time promoting Malaysian hospitality and the local food. • To focus on customer’s needs by stimulating demand and offers the lowest fares‚ comprehensive distribution channel and developing various products and services. AirAsia’s
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Environmental Factors Amy S. Rivera MKT 421/Marketing Mr. Jim Severnak October 19‚ 2008 Introduction This paper will discuss Coca-Cola’s organization as this company conducts both domestic and global marketing. The high-level domestic and global environmental factors that will impact the organization’s marketing decision will be discussed‚ as well as how technology impacts the organization’s marketing decisions. The author will also analyze the importance of social responsibility and
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Demographic and Environmental Timeline—Italy M2-A2/SCI201 Santina Wood 09/16/2014 Demographic and Environmental Timeline-- Italy Stage Year Situation in Country Stage 1 1814 Environmental Impacts—Environmental impacts are low to almost non-existent. Historical Changes--Defeat and abdication of Napoleon; Formation of the Congress of Vienna. Birth & Death Rates--Death rates and birth rates were both high and fluctuated rapidly according to natural events‚ such as drought and
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