QUESTION 1: An important macro-environmental force on companies is the social/cultural environment‚ particularly in international markets. Imagine that you are to offer a seminar on the social/cultural environment of Vietnam to foreign businessmen and marketers. Discuss at least three elements of the cultural environment that foreign businessmen should be aware of when doing business in Vietnam. Use specific examples referring to real-life businesses‚ brands‚ marketing activities‚ etc. to support
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and Taylor‚ 2000). The benefits of companies engaging in CSR activities are increasing and they include positive business profits‚ customer’s trust‚ loyalty and positive brand attitude (Sankar and Bhattacharya‚ 2000). Because of the known positive impacts‚ many well established firms are increasingly engaging themselves in CSR activities (Barone‚ Miyazaki and Taylor‚ 2000). CSR has also been linked to enhanced reputation which lead to brand awareness and brand differentiation which ultimately helps
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TMall. Currently‚ it’s the largest B2C website in China. Moreover‚ a long list of fees would be incurred to sellers in the platform. As more business migrate to the new site‚ Alibaba can enjoy a more steady cash flow. Destination Country - US: On 11 June 2014‚ Alibaba launched US shopping site 11 Main. The 11 Main is
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critical challenges faced by the Australian whisky industry. Today‚ the Australian whisky has its own identity and place in the whisky market of Australia. The industry is young and is currently operated on small scale basis. There is presence of imported brands that has saturated the industry. There are several challenges to the market due to changing consumer behaviour and focus on quality and innovation. The study aims at understanding the current situation of the Australian whisky market and critical
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Economy of Australia Globalization has largely benefited the Australian economy. Australia has an abundance of natural resources that their population of 23 million people can’t use‚ so they sell the surplus to other countries that have a demand for the resources‚ giving Australia a world market of over 6.5 billion people. The Australian economy has experienced continuous growth and low unemployment‚ contained inflation‚ very low public debt‚ and a strong and stable financial system. By 2012
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1 I. ENVIRONMENTAL FACTORS AFFECTING INDUSTRY 1 I.1. PESTEL ANALYSIS 1 I.2. FIVE FORCES MODEL 3 II. IMPLICATIONS OF CHANGING BUSINESS ENVIRONMENT 4 III. USE AND LIMITATIONS OF TOOLS APPLIED 5 III.1. USE AND LIMITATIONS OF PESTEL 5 III.2. USE AND LIMITATIONS OF FIVE FORCES MODEL 6 SUMMARY 6 APPENDIX 1 8 APPENDIX 2 9 REFERENCES 10 INTRODUCTION The origin of the modern pharmaceutical industry can be
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Summary Introduction of Nexity 3 I. External Analysis 3 A. Industry and Demand Analysis 3 B. PEST Analysis 6 II. INTERNAL ANALYSIS 9 A. Resources View Analysis. 9 B. Value chain analysis 10 III. Nexity Financial analysis 12 A. Nexity bank business model and strategies. 12 B. Nexity Financial Analysis. 13 IV. SWOT ANALYSIS 15 V. TOWS ANALYSIS 16 Conclusion 17 Introduction of Nexity Nexity is an online bank‚ which was
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The Impact of Globalisation on the Australian Economy Globalisation is not new. Australia has been involved in trade‚ investment‚ financial flows‚ technology transfers and the migration of labour since its foundation as a colony. What has changed is the size‚ direction and influence of these transfers‚ especially since 1980. There are a number of factors that have aided this transformation. They include: The expansion of new markets foreign exchange and capital markets are linked globally
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external environment of a business includes a variety of factors such as competitors‚ suppliers and regulations that influence major strategic decisions. Scanning and assessing the external environment is a vital part of strategic decision-making in entrepreneurial ventures. This helps small-business managers locate factors that pose opportunities or threats to their businesses. A better understanding of the ramifications of external environmental factors can improve success and survival for small businesses
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[pic] Topic Of The Report: The Analysis Of Porter’s Five Forces Model Towards OCBC Banking Industry Table Of Contents Table Of Contents...................................................................2 1. Introduction.........................................................................3 1.1 Introduction of the work......................................................3 1.2 Relative backgrounds of OCBC Bank............................
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