many environmental concerns‚ such as those posed by technology‚ customers and competitors‚ ethics and law‚ the economy‚ politics‚ demographics‚ and social trends. One technique used by organizations to monitor the environment is known as environmental scanning. It allows marketers to understand the current state of the environment‚ so that the organization can predict trends. The Macro Environment There are a number of common approaches for how the external factors‚ which describe the macro environment
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Macro environment‚ one of the three key elements of the marketing environment explains the influences of broader societal forces. These major external forces are not controllable‚ but being aware of the environmental factors and its changes will be of great advantage for growing the business (Angela‚ 2012). In the travel business‚ the operation does not depend only on the internal functioning but is also affected by external factors. Wotif is also affected by these internal and external factors.
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What is the macro and industry environment in the Southeast Asian region for the entrance of new budget airlines? What opportunities and challenges are associated with this environment? Answer: Competition for the Southeast Asian budget traveler has increased significantly in recent years as more carriers have entered the market. These new entrants are attracted by the large number of potential travelers‚ and the fact that government regulations in the region have decreased making it easier
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------------------------------------------------- Boxed lunch catering A box lunch is a lunch consisting of a sandwich‚ chips‚ fruit and a dessert. A box lunch is typically prepared by a caterer and dropped off to a location for a client’s dining needs. Box lunches are used primarily in the corporate arena for working lunches when they do not have time to take a break from their meeting yet still need to eat. A box lunch order is placed with a caterer a couple of days before the delivery date and
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Copper Kettle Catering Case 1. The operations of Copper Kettle Catering’s delivery-only category is conductive to the application of lean concepts and practices because the Williams’ can efficiently manage the deliver-only process by minimizing excess inventory‚ unnecessary activities‚ movement and material handling. These factors will help to enhance service quality‚ flexibility‚ reliability and improve customer satisfaction. If Copper Kettle Catering has the resources to purchase automated
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ii. Media: - carry news‚ features‚ editorial opinion iii. Government: - iv. Citizen-action: - v. Local: - vi. General: - vii. Internal: - Macro Environment The larger societal forces that affect the macro environment – demographic‚ economic‚ natural‚ technological‚ political‚ and cultural forces. Key Forces in the Macro Environment 1. Demographic The study of human population in terms of size‚ density‚ location‚ age‚ gender‚ race‚ occupation and other statistics. - Worldwide
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Macro environments relates to the larger forces that have an impact on society as a whole and not just on one or a few organizations. A single organization cannot usually have a significant impact on these forces and therefore can only adapt its marketing mix to account for the opportunities and threats that arise. The company’s macro-environment consists of six major forces that impact on organizations. The six major forces are demographic trends‚ economic trends‚ natural trends‚ technological
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Environmental Effects of the Bottled Water Industry Environmental Science Environmental Effects of the Bottled Water Industry I myself am a firm believer in drinking only bottled water under the belief that it is safer‚ cleaner‚ and better tasting. I also believed that the bottled water industry couldn’t be polluting the environment. After all how could something so natural be bad for the environment? In the research that follows I will explain just how wrong I really was in my beliefs
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“Outline the components of any organization’s macro environment and give an example for each component of a current major operational change or industry trend”. Macro Environment: The factors outside of the industry that influence the survival of the company; these factors are not directly controllable by the organisation. (Elliot‚ Rundle-Thiele‚ Walker‚ p.48) Components of the Marco Environment: There are six (6) major components of which the macro-environment is made up of; 1. Demographic
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identifiable patterns‚ and is divided into clearly defined modules such as the code interpreter‚ parser and virtual machine. The language is being used in several projects at Tecgraf‚ PUC-Rio‚ University of Illinois at Urbana-Champaign and in several industry companies such as Microsoft‚ LucasArts Entertainment‚ and others. Architectural Requirements Lua’s main quality attributes‚ which are simplicity‚ performance‚ flexibility‚ and portability‚ were driven by the
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