MICRO AND MACRO MARKETING ENVIRONMENT Introduction Micro marketing Refers to the internal controllable factors or forces which affects the ability of a company to serve its customers. e.g. the organization‚ the market‚ the suppliers‚ market intermediaries and the marketing mix. The micro marketing environment that surrounds organisations can be complex by nature‚ however the company has an element of control over how it operates within this environment. Macro marketing Refers to the external
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Describe positioning and operational effectiveness at Panera Bread. Identify numerous examples in your description. According to company’s profile given in case 8‚ Panera Bread’s establishment started in 1981 by Louis Kane and Ron Shaich as a bakery café. Sooner they have studied the market and opened café chains in different states. They had realized that they had an opportunity to compete with other fast food companies if they could offer higher quality and at the same time quick dining experience
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organizational structure. Finally‚ it contrasts the company’s past successes and traditional concerns with the company’s current capabilities in an attempt to identify the company’s future capabilities. 3. External Environment A firm’s external environment consists of all the conditions and forces that affect its strategic options and define its competitive situation. The
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I choose Panera Bread because there a reliable company they support you they are flexible with work schedules. They make sure you get what you need and wants right away. They make sure the customers are satisfying with their food. For example‚ if someone food was need on a rush they would go to the back and tell the cooks that they to hurry on this order because this lady or gentleman must be work in few mins can make this sandwich quick. They are also a company if something is wrong they correct
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Green Panera Bread - Case Analysis June 10‚ 2010 Overview Panera Bread‚ also called St. Louis Bread Company was founded in 1981. Rated high as a bakery-café restaurant‚ they serve a variety of breads‚ soups‚ and salads. Panera is considered a “quick casual” restaurant offering sit-down dining and catering services. Panera Bread is now a publicly traded company with over 70 locations in 10 states and Company highlights include: * As reported by The Wall Street Journal‚ Panera Bread
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Case 3 – Panera Bread. Panera Bread is a quickly expanding bakery-café with 1‚493 company owned and franchised operated bakery-cafés in 40 states and the District of Columbia and Ontario Canada by mid-2011. Under the names Panera Bread‚ Saint Louis Bread Company and Paradise Bakery & Café reported revenue of $1.5 billion with average sales of $2.2 million per store location and an average of 6 million customers system wide each week. 1. Panera Bread’s strategy is to be a premium specialty
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Background Panera Bread Company originally came about in
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Panera Bread’s primary competition is comprised of many other fast casual and/or café-style restaurant chains‚ including Chipotle‚ Starbucks Coffee‚ Five Guys Burgers and Fries and P.F. Chang’s China Bistro. BALANCE SHEET ANALYSIS One of the significant changes on Panera Bread’s vertical analysis occurs with the Treasury Stock – Common account‚ which went from accounting for -17% of their Total Liabilities and Shareholder’s Equity to accounting for -51% of them. This change constituted for a decrease
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Problem Set 1 MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question. 1) Which of the following topics is NOT a primary concern of macroeconomists? A) relative wages of skilled and unskilled workers B) unemployment C) differences in standards of living across countries D) fluctuations in the level of economic activity 1) 2) Primarily‚ macroeconomists use microeconomic principles to study A) business cycles and trends in the stock market
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This paper is about Panera Bread Company and the strategy it employs to become the best brand name of fresh bread in the United States. Panera Bread specializes in providing fresh goods‚ made-to-order sandwiches‚ salads‚ soups‚ custom roasted coffees and other cafe beverages. The company generates revenues through three business segments: company bakery-café operations‚ franchise operations and fresh dough operations. The company’s bakery-café operations segment is comprised of the operating activities
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