Analysis of Macro-Strategy Dynamics: Automotive Industry 1.1 1.2 Background and scope India is one of the largest markets and one of the fastest growing markets in the world for an automotive industry. By 2015 the annual vehicle sales are projected to increase by 4 million units per year. In the year 2010 India was crowned as the second fastest growing automobile market in the world after china‚ and is a home to 40 million cars in which 37 million are produced in the country. India
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serve the customer (the company‚ supplier‚ intermediaries‚ customers‚ competitors‚ publics); and macroenvironment – larger forces that have influences the microenvironment (demographic‚ economic‚ natural‚ technological‚ political‚ cultural). 1. Microenvironmental Force Among the six factors‚ competitors would be the most suitable to present the impact of microenvironmental forces on Heineken’s marketing activities. Competitors are those who serve the same target market with identical categories of
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THE CATERING WORLD: CATERING TRENDS NURUL SYAHIDAH KHAIRUDDIN DEPARTMENT OF HOSPITALITY & TOURISM The catering industry One of the most dynamic business groups in the F&B industry. History Throughout world’s cultural and social development‚ many references made to eating together Often hosts tried to outdo each other with extravagance of feasts Today feasts take the form of catered events Catering Has a broad scope Banquets – refers to groups of people who eat together at one time
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The Encarta World English Dictionary defines catering as‚ “to provide what is wanted or needed in a particular situation or by a particular group of people; to provide food and drink for a social or business function” (Encarta Dictionary‚ letter C.) Catering an event is something that is very important‚ not only within the job‚ but throughout the process of training. In fact‚ without proper training‚ one may lack set of skills that can stop an individual from achieving success at customer satisfaction
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Macros are commands that symbolizes a sequence of instructions in an abbreviated form. Those instructions consist of a symbol‚ a name‚ or a key that represents a list of commands‚ actions‚ or keystrokes. A macro is a shortcut to for a task that you do repeatedly (Microsoft Word Macros). In programs like‚ Microsoft words‚ Microsoft Excel‚ and other programs‚ a macro is a saved sequence of commands or keyboard strokes that can be stored and then recalled again with a single command or keyboard stroke
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between the microenvironment and the macroenvironment discuss the impact of political and legal‚ economic‚ ecological/physical environmental‚ social/cultural and technological forces on marketing decisions explain how to conduct environmental scanning discuss how companies respond to environmental change Political and Legal Forces The marketing environment FIGURE CHAPTER 3 73 marketing-orientated firm looks outwards to the environment in which it operates‚ adapting to take advantage of emerging
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1 THE PROBLEM AND REVIEW OF RELATED LITERATURE AND STUDIES Introduction “Catering is the cottage industry of New York. All a caterer needs is a Cuisine art‚ some pots and pans and a couple of food magazines to start out. They get jobs‚ though they don’t necessarily get repeats.” –Donald Bruce White; New York’s best known caterer. Finding and choosing a catering service is one of the most important aspects of planning the perfect event. The most challenging
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TELECOM INDUSTRY INDIAN TELECOM INDUSTRY OVERVIEW 315 mn mobile subscribers by September 2010 39 mn fixed line subscribers by September 2010 Crossed 25% teledensity mark in March 2010 10.42 mn subscribers added in month of October 2010 There are 6-7 telcos operating in each of 23 license areas. Airtel‚ Reliance‚ Vodafone & BSNL‚ who are “the Big 4” have 74% market share Growth is expected to continue and even accelerate‚ reaching a projected 496 mn mobile subs by 2010. Fixed
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HOTEL AND CATERING INDUSTRY I. Definition of Hospitality and Catering A. Sectors of Hospitality and Catering Industry 1. Commercial Sector 2. Catering Service Sector II. Starting Up a Catering Business A. Person qualified for Catering Business B. Location C. Types of Catering Services 1. On Premises Catering 2. Off Premise Catering 3. Comparing
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products principally through third-party computer resellers. The Company is also continuing its expansion into new distribution channels‚ such as mass merchandise stores‚ consumer electronics outlets and computer superstores‚ in response to changing industry practices and customer preferences. The Company’s products are sold primarily to business and government customers through independent resellers‚ value-added resellers and systems integrators; to home customers through independent resellers and consumer
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