The budget airline industry in Singapore presents an interesting situation for analysis. It has 3 main local players plus a foreign player‚ namely Valueair‚ Tiger Airways‚ Jetstar Asia Airway and Airasia but Jetstar Asia Airways has effectively merged with Valueair. There are also possibilities of more foreign budget airlines operating in Singapore‚ and big airlines may also slash their prices to compete with the budget airlines. The higher fuel price‚ terrorist threat and restrictive govt policies
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Political forces are influences that present restrictions or opportunities that are not mandatory. There is a positive outlook on the Airline Industry as long as the political environment is stable. Due to positive policies and passing of laws that support economic growth such as Liberalisation of sky regulatory frameworks as well as tax policies and consumer policies assures an inspiring sign in the industry. Increased competition due to various market offers by different players in the industry. This
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To create a large enough customer database / profitable income to upgrade and buy a kitchen space / office front for business. Organizational Vision At Beli Fire our vision is to exceed customer expectation‚ as well as to be one of the leading catering service in the local area. Description of Legal entity and ownership Beli Fire is a sole proprietorship owned by Meagan Lydon. Start-up Performance Table Beli Fire will incur the following start-up costs: * Rent (for a commercial
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Macro Environment The larger societal forces that affect the microenvironment- demographic‚ economic‚natural‚ technological‚ political‚ and cultural forces. These factors represent constraints within which all organizations including the automobile industry must function. Macro Environment For any decision there is n number of factors which influences the decision. Be it a decision related to any organisation‚ any business concern or even an individual. Thus it is per se very much necessary
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------------------------------------------------- Boxed lunch catering A box lunch is a lunch consisting of a sandwich‚ chips‚ fruit and a dessert. A box lunch is typically prepared by a caterer and dropped off to a location for a client’s dining needs. Box lunches are used primarily in the corporate arena for working lunches when they do not have time to take a break from their meeting yet still need to eat. A box lunch order is placed with a caterer a couple of days before the delivery date and
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Executive SummaryThe macro-environment consists of larger societal forces that affect entire micro-environment. The six forces making up the company’s macro-environment include demographic‚ economic‚ natural‚ technological‚ political/legal‚ and social-cultural forces. Companies must constantly watch and adapt to the marketing environment in order to seek opportunities and ward off threats. “The marketing environment comprises all the actors and forces influencing the company’s ability to transact
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ii. Media: - carry news‚ features‚ editorial opinion iii. Government: - iv. Citizen-action: - v. Local: - vi. General: - vii. Internal: - Macro Environment The larger societal forces that affect the macro environment – demographic‚ economic‚ natural‚ technological‚ political‚ and cultural forces. Key Forces in the Macro Environment 1. Demographic The study of human population in terms of size‚ density‚ location‚ age‚ gender‚ race‚ occupation and other statistics. - Worldwide
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Copper Kettle Catering Case 1. The operations of Copper Kettle Catering’s delivery-only category is conductive to the application of lean concepts and practices because the Williams’ can efficiently manage the deliver-only process by minimizing excess inventory‚ unnecessary activities‚ movement and material handling. These factors will help to enhance service quality‚ flexibility‚ reliability and improve customer satisfaction. If Copper Kettle Catering has the resources to purchase automated
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The macro environment Introduction Marketing’s role is to match the capabilities and resources within the organisation with market opportunities external to the organisation. Understanding customer needs is central to achieving this aim‚ but marketers must also be aware of factors that can cause customer needs to evolve. A change in customer needs will impact upon the organisation’s ability to serve its customers. This means that marketers have to be knowledgeable about what is happening in the
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Components of business environment • The micro and macro environment • Competitive environment • Porter’s five forces model–competitive analysis Learning Objectives The present chapter aims at: • Definitions and objective of business • Examine environment analysis‚ characteristics components of the organisation. Let us know the microenvironment and macro environment • Understand the competitive environment • Describe the Porter’s five-force model and its limitations. 2 Strategic Management
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