WTE 365 EXTERNAL MARKETING ENVIRONMENT NAME: MUFIDA BINTI MAHDZIR CLASS: AS 117 5A NO MATRIC: 2012649196 LECTURER’S NAME: MISS IZAIDA BT. IBRAHIM CONTENTS title pages introduction 1 Social factor 2 Demographic trend 3 Economic condition 3-4 Technology changes 4 Political and legal 4 competition 5 conclusion 6 references 7 INTRODUCTION The marketing environment represents a mix between the internal and external forces which surround an organization
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Analyzing the Marketing Environment Copyright © 2009 Pearson Education‚ Inc. Publishing as Prentice Hall Chapter 3- slide 1 Analyzing the Marketing Environment Topic Outline • The Company’s Microenvironment • The Company’s Macroenvironemnt • Responding to the Marketing Environment Copyright © 2010 Pearson Education‚ Inc. Publishing as Prentice Hall Chapter 3- slide 2 The Marketing Environment The marketing environment includes the actors and forces outside marketing that affect
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Individual Project MKT255 – Fundamentals of Marketing Abstract In any market there will be outside factors that will impact the success or failure of a product. These forces are a combination of the suppliers‚ competitors‚ publics as well as demographics‚ economic‚ cultural and technological forces to name a few. Companies must be able to find a balance between all these forces to be able to successfully sell their intended product. Marketing Environment Forces When it comes down to a company
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A royal salute to the Commonwealth Sometimes we forget about our own history‚ our country’s history. What we come from and who we are‚ deep down. In short: our identity. In my view‚ this article‚ “A royal salute to the Commonwealth”‚ 2011 by the British journalist and political commentator Peter Oborne‚ is about the dilemma between modern ways and the old days. Peter Oborne describes his concerns about our modern political culture‚ in comparison with the old culture‚ when Great Britain was an
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colonies. According to Harvey(2009)‚ the Commonwealth of Australia was first formed under the the Commonwealth of Australia Constitution Act 1900 in July 1900 after most of the people in Australia has agreed to the formation of the federation of Australia passed under the British Constitution. In 9 May 1901‚ the land of Australia was free from the control of the Britain when the all six colonies were united under a nation and the first Commonwealth Parliament of Australia was established at Melbourne
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as one perceives‚ is a dark one: the Puritans‚ religious dissenters who valued propriety and order‚ are seen as a witch-hunters‚ suspicious tribe‚ and their very name carries connotations of grimness and primness. Where as the book "A Little Commonwealth" reflects the scenario in which the Puritans lived. Most of the houses in the Puritan Colonial time were small‚ dark‚ brooding and sparsely furnished. This allowed the Puritans to use every available space in the home. For examples‚ most of
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COMMONWEALTH ACT No. 473 AN ACT TO PROVIDE FOR THE ACQUISITION OF PHILIPPINE CITIZENSHIP BY NATURALIZATION‚ AND TO REPEAL ACTS NUMBERED TWENTY-NINE HUNDRED AND TWENTY-SEVEN AND THIRTY-FOUR HUNDRED AND FORTY-EIGHT. Be it enacted by the National Assembly of the Philippines: Section 1. Title of Act. – This Act shall be known and may be cited as the "Revised Naturalization Law." Section 2. Qualifications. – Subject to section four of this Act‚ any person having the following qualifications may become
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Victoria’s Secret I‚ Company Background: Victoria’s Secret (VS) is an American retail brand of women’s wear‚ lingerie and beauty products. It was established by Roy Raymond in the San Francisco during the 1970s. Raymond saw an opportunity in taking “underwear” of the time and turning it into fashion. Products stood apart from the traditional white cotton pieces‚ which department stores offered‚ with colors‚ patterns and style that gave them more allure and sexiness. They combined European elegance
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The Indian Marketing Environment At the end of this module the learning outcomes are:- 1) What are the various components of the marketing environment? 2) How the Indian marketing environment is changing as times change? 3) How are the new economic policies impacting the marketing environment? 4) What are the marketing challenges in the new environment. We have said Marketing is the delivery of a total offer to the consumer in such a manner that. a) The offer
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Question 1. Comment on the micro and market environments of Pick n Pay and also comment on the macro environments that may affect the company in 2014. Pick n Pay. Micro environment: The micro environment is the smallest of the three environments. This is the environment that is influenced by the market and the macro environments. Pick n Pay can control their beliefs and visions in such a way that customers become used to the way they operate. Some of their values include: honesty‚ integrity
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