BRISK® CASE STUDY Overview Customer Profile The Pepsi-Lipton Partnership is a joint endeavor between two major brands‚ Pepsi-Cola North America and Unilever. This entity is responsible for the Canadian promotions of Lipton‚ one of the leading beverages in the global market. Business Situation The company launched an entirely new Brisk® Ready-to-Drink Iced Tea early last year. The brand recognized the emerging presence of a new media segment and required assistance in exploring the potential
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Lipton is one of the world’s great refreshment brands‚ making a big splash in the global beverages market with tea-based drinks including leaf tea‚ infusions‚ ready-to-drink tea and other healthy‚ refreshing alternatives to soft drinks. The market leader in tea based beverages The brand has deep roots in tea culture of the GCC and has been sold in the region through agents as far back as the 1930’s. In the GCC‚ Lipton has become the undisputable market leader in the tea category with shares
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Dedicated To My family‚ specially my father & mother‚ who consistently motivate & encourage me to stand against various challenges in the light of their love with me. Thank you Baba & Ammi……. Acknowledgement The purpose of this report is to extol the invaluable assistance‚ contribution and guidance of some dedicated personnel without whom this training and report would have only been a dream. In this laudatory resolution the name of Mr. Vaqaar Ahmed Khan my
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The following article I have written is about the stunning and highly enlightening findings of cellular biologist and author Bruce H. Lipton PhD. This is basically a “book report” or “note taking” about his DVD entitled “The New Biology. Where Mind & Matter Meet.” I am extremely excited about what he presents and it is very quickly becoming an integral part of my own empowerment through knowledge that is simply mind blowing in its ramifications. If you ever had difficulty making the leap from science
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Out Page 1 of 8 Product Name: Lipton Tea Table of Contents 1.0Introduction3 2.0Overview of Consumer Behavior Audit for Lipton tea3 2.1Market segmentation3 2.2Product positioning4 2.3Pricing4 2.4Distribution strategy5 2.5Promotion strategy5 2.6Product6 2.7Consumer satisfaction and commitment6 3.0Conclusion7 Reference List8 1.0 Introduction Lipton as one of Unilever’s brands established by Thompson Lipton in the UK is now the world’s largest tea brand
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fast-moving consumer goods. Besides having a significant global presence‚ Their Lipton brand is a leader in the international market. This report contains and explains the major variable components‚ which are essential in the process of marketing. It will give an in depth analysis of the tea market. It will also give a comprehensible picture of the internal and the external factors involved that encircle the Tea Product. Lipton Herbal Tea Ingredients Holy Thistle –has been used medicinally for over
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have chosen two leading brands of Pakistan i.e. Lipton and Tapal. Their corporate profiles are briefly discussed below Lipton is one of the world ’s great refreshment brands‚ making a big splash in the global beverages market with tea-based drinks including leaf tea‚ infusions‚ ready-to-drink tea and other healthy‚ refreshing alternatives to soft drinks. Lipton is painting the world yellow with a marketing campaign that represents all that Lipton stands for — brightness‚ vitality and fun with natural
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GLOBAL MARKETING MANAGEMENT PepsiCo-Lipton Case Brand Re-introduction Avinash Chaturvedi‚147860 4/28/2014 Problem Statement: In a strategic move to expand its market share in ready-to-drink tea market category‚ Pepsi had decided to invest aggressively in its brand-Brisk. The challenge facing the top management of the companyMary Barnard‚ Vice President PepsiCo and Marison Tamaro‚ General Manager‚ Pepsi-Lipton partnership is to choose a suitable advertisement media for Brisk (Social Media
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S3351825 See Toh Jia Hui / S3352382 Table of Contents Executive Summary Introduction Situation Analysis Lipton - Company Profile Lipton Yellow Label Over the Rest Suppliers Intermediaries Sustainable Development Liptons Macro-environment Competitors Customer Environment (Demographics) Current/Potential Market Factors of purchase Socio-Cultural Economic Nature Technological SWOT Analysis of Lipton Objectives Marketing Objectives Perceptual Mapping Selection and Measuring of Target Markets Mktg
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this market with major shares of 37 & 39% respectively. Key brands dominate the market as follows: Tapal -premium Lipton Supreme Vital 27 % 18 % 17 % 9% Unilever markets A-1 Karak- another brand in its tea portfolio- to attract the lower tier of the market. It makes the company the second largest in the tea category. However‚ increasing growth of Tapal and incessant fall of Lipton is being a matter of grave concern for the congomolarate. Despite repositioning several times – from Chai cha hi yai
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