Project On HUL Rural Marketing UNDER THE SUPERVISION OF: SUBMITTED BY: Dr. banasree Dey Group 1‚ PGDM(M) 2011-2013 “Our history is a story of growth powered by ideas and values. Products‚ brands and profits followed in their wake. And while we will change to meet the challenges of our times‚ our values will not.” Harish
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HISTORY OF UNILEVER Unilever has had a very long history with the Indian consumer. It has had its presence since 1888 when crates full of sunlight soap bars were noticed in the Kolkata Harbour with the words ‘Made By Lever Brothers’ embossed to it. This long presence has helped it have an advantage over its competitors like P&G which came in way later around 1960’s. Here is the chronology of important events of Hindustan Unilever: TIMELINE: * 1888 Sunlight soap introduced in
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Nestlé and distributed by Nestlé company’s beverage department in the United States and by Beverage Partners Worldwide (BPW)‚ a joint venture between The Coca-Cola Company and Nestlé‚ in the rest of the world. It competes with Unilever/PepsiCo’s Lipton Iced Tea (the main competitor). It provides a variety of tea products‚ in regular and diet forms‚ including liquid and powdered tea concentrates‚ refrigeratable teas‚ and ready-to-drink bottles. RTD Tea market picture in Egypt:
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THE PRODUCT LIFE CYCLE A product’s life cycle (PLC) can be divided into several stages characterized by the revenue generated by the product. The life cycle concept may apply to a brand or to a category of product. Its duration may be as short as a few months for a fad item or a century or more for product categories such as the gasoline-powered automobile. Product development is the incubation stage of the product life cycle. There are no sales and the firm prepares to introduce the product. As
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proposal‚ calls for background checks at $3 million cost. (Transportation security administration ’s rules of air cargo security). Journal of Cargo‚ 5(3)‚ Retrieved from http://www.accessmylibrary.com/article-1G1-146632593/air-cargo-secured-finally.html Lipton‚ E. (2007‚ February 9). House democrats want tighter air cargo security . International Herald Tribune ‚ 10(6)‚ Retrieved from http://www.highbeam.com/doc/1P1-134800721.html Transportation Security Administration‚ . (2010). Air cargo security programs
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“A firm that already has sustained competitive advantage in its domestic market may not have the same advantage in an overseas market. Discuss the issues that this creates for a firm‚ and how it might exploit its resource advantages to secure successful market entry and create competitive advantage in a new overseas market.” With the global trade network more integrated‚ according to Pearce and Robinson (2009)‚ firms tend to enter foreign market to gain more profit due to the maturity of domestic
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References: Bryner‚ J. (2006‚ July 19). Live science. Retrieved from http://www.livescience.com/4168-nature-nurture-mysteries-individuality-unraveled.html Heredity vs. Environment Lipton‚ B. The biology of belief. Powell‚ K. (2010‚ July 19). genealogy.about.com. Retrieved from http://genealogy.about.com/cs/geneticgenealogy/a/nature_nurture.htm Underwood‚ A. (1997‚ February 28). Shyness‚ sadness‚ curiosity‚ joy. is it nature or nurture
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inconsistencies in three of the most respected models of guiding statements in the literature. Vision Framework (Collins and Porras (1991‚ 1995‚ 1996‚ and 1997) Ashridge Mission Model (Campbell and Yeung (1991)) Model of organizational vision –Liptons Model (Lipton’s (1996‚ 2003)) Mission Statements Approaches Check List Type: - The article says that to get a well-defined mission statement‚ it has to have the checklist-type approach. Research shows that many times companies are only setting a
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UNIVERSITY OF MINDANAO College of Business Administration PACOCOA LEVEL III Accredited Center of Development In Partial Fulfillment of the Requirements In Marketing 412 Submitted To: Professor Lani Lim Submitted By: Abba Jireh Francisco Neal Henri Albay ‚Eurasia Simbajon Ara Aguilar September 10‚ 2012 Healthlique Company The Healthlique Company was established about 10 years ago through the initiative of four marketers namely Abba Jireh
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This parenting method has nothing to do with teaching the concept of right and wrong to a child‚ yet it implants a fear factor toward parents which isn’t a good sign for a healthy family relationship. In fact‚ the study of Dr. Bruce Lipton (Lipton‚ qtd in Markham 4) proves that “... it is biologically impossible to learn when the kids are fearful. The fear response launches adrenaline in the bloodstreams and brains. The blood is deflected to the extremities of the body and thinking is basically
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