PEST Analysis A scan of the external macro-environment in which the firm operates can be expressed in terms of the following factors: * Political * Economic * Social * Technological The acronym PEST (or sometimes rearranged as "STEP") is used to describe a framework for the analysis of these macroenvironmental factors. A PEST analysis fits into an overall environmental scan as shown in the following diagram: Environmental Scan | / | \ | External Analysis | Internal
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Compact refrigerators‚ high-definition televisions‚ portable electronics and air conditioners among others (Haier 1). This paper will describe the current market situation‚ opportunities and challenges that face Haier America. Current Market Situation Analysis Markets Haier America is focused on the provision of solutions to the customer needs in all their target markets. The company ’s operation is based in the united states and Canadian markets with provision of product that aim at empowering their
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Marketing Environment Analysis An underlying assumption of the introduction to marketing course is that students learn best and retain more when they actively apply and work with the concepts presented in the course materials rather than simply read about them. Therefore‚ the purpose of this assignment is to apply concepts and knowledge learned in class to real situations to enhance your understanding. A marketing environment analysis is an examination of the major external forces and trends that
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SWOT Analysis By Stacy Collett (Jul. 19‚ 1999) In order to swat the competition you need to understand SWOT. SWOT stands for Strengths‚ Weaknesses‚ Opportunities and Threats. It ’s a way to analyze a company ’s or a department ’s position in the market in relation to its competitors. The goal is to identify all the major factors affecting competitiveness before crafting a business strategy. SWOT Breakdown SWOT identifies the internal and external factors that affect an organization
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TABLE OF CONTENTS 3 Apple – An Introduction 3 Macroeconomic Trends 4 Technical Analysis 5 Fundamental Analysis 8 Analysis of Financing Activities 8 Investments and Capital Budgeting Decisions 10 Industry Analysis 11 Performance Analysis APPLE INTRODUCTION Established in 1976‚ Apple ignited the personal computer revolution with the Apple II and the Macintosh. Today‚ Apple designs‚ manufactures and markets personal computers‚ portable digital music players and mobile communication devices
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PROCESS ANALYSIS Elements of a process: Process: Any part of an organization that takes inputs and transforms them into outputs that add value to the organization/customer. Some examples: Product | Fast Food | Automobile | Hospital | Inputs | Meat‚tomato‚onions‚buns‚equipment | Parts‚labour‚assembly line‚energy | Equipment‚doctors‚nurses‚technicians‚patient | Process | Cooking and assembly | assembly | treatment | Outputs | Burger | car | Healthy patient | Class Discussion: Airlines
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SWOT Analysis for Apple. Apple is a very successful producer of computer software and hardware that leads in its competitive industry. To evaluate the progress‚ success‚ and faults of the company‚ the SWOT analysis is used. The SWOT analysis is a strategic planning tool used to evaluate the strengths‚ weaknesses‚ opportunities‚ and threats to the organization. This model is used to help it identify internal and external areas that need improvement and internal and external areas that prove to be
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P (political) E (economical) S (social) T (technological) ANALYSIS -is used to identify the external forces affecting an organization. * Political Factors * The basic understanding is when the government implement’s laws and or regulations which affect the way a business operate. * Is used to identify the external forces affecting an organization. It can create advantages and opportunities for organizations. Conversely they can place obligations and duties on organizations
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well as the levels of competition. Because it competes in the global market Dell also has to consider labor conditions‚ any political instability‚ and trade and tax laws‚ not to mention any fluctuations in foreign currency exchange rates. While it is impossible to identify all the economic risks before hand‚ it is wise to assess the typical risks carried by similar companies in the same business. The biggest economic risk Dell faces that can impact the company’s capacity for achieving the desired results
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12/03/2012 | Strategic Analysis The Swatch Revolution Sommaire I. Macroenvironment analysis 4 1. Economic environment 4 2. Technological environment 4 II. Industry environment: Porter 5 strengths 5 1. Threat of new entrants 5 2. Bargaining power of buyers 5 3. Bargaining power of suppliers 5 4. Threat of substitute products 6 5. Rivalry among Existing firms 6 III. Mission‚ goals‚ objectives‚ social responsibility and ethics 7 1. Mission and Vision 7 2
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