2.0 MACROENVIRONMENT ELEMENTS As an entrepreneur‚ they need to evaluate the environment not only prior to the start-up of their business but also during the growth stage of ventures. The environment means the situation where the company business ventures operate. As we know‚ ventures environment can be divided into two sections that are External environment and Internal environment. And the external environment also divided into two parts‚ which are Macro environment and Micro environment. But in
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54 Test Your Knowledge 55 Expanded PowerPoint Slide Show 56 Expanded PowerPoint Slide Show 25 1 Describe how environmental forces influence organizations and how organizations can influence their environments. 2 Distinguish between the macroenvironment and the competitive environment. 3 Explain why managers and organizations should pay attention to economic and social developments. 4 Identify elements of the competitive environment. 5 Summarize how organizations respond to environmental
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The factors of influencing the fast food restaurant Chinese fast food is not something new. But fast food is not an original Chinese conception. Traditionally Chinese people value a certain kind of elegant and slow table manners‚ which symbolize health and politeness. The development of Chinese fast food can be traced to 1980s-1990s‚ when Western fast-food giants entered the Chinese market in order to attract more Chinese consumers. As a result of this‚ Chinese-style fast food emerged and
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Haier America Introduction Haier America came to existence in the year 1999. It serves as sales and marketing arm of the international giant Haier Group. Haier group is a global leader in dealership in appliances with a giant global market share. Haier America is headquartered in Manhattan‚ Haier building‚ a landmark in the city. The major products of the company include Compact refrigerators‚ high-definition televisions‚ portable electronics and air conditioners among others (Haier 1). This paper
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MGT 400 Strategic Management Ch. 3: External Analysis: The Identification of Opportunities & Threats Personal Notes Overview • Starting point of strategy formulation is an analysis of the forces that shape competition in the industry; to do so must gain understanding of: o Opportunities – arise when a company can take advantage of conditions in its environment to formulate & implement strategies that enable it to become more profitable o Threats – arise when conditions in the external environment
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molded from many of these factors that exist within their business and their macroenvironment. Macroenvironment is defined as the most general elements in the external environment that potentially influence strategic decisions (Bateman & Snell‚ 2009). Internal business factors can include new entrants‚ buyers‚ suppliers‚ rivals‚ substitutes and complements‚ and the competitive environment Amazon is faced with. The macroenvironment introduces the economy‚ technology‚ laws and politics‚ demographics‚ and
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Shipbuilding Industry in SG —Marketing Legends MT5012 Marketing of High-Technology Products and Innovations Quality Record Management System‚ Idea Generation stage Agenda Introduction! - -Quality Record Management System ! Environment! -Macroenvironment -Microenvironment ! Conclusion! -Marketing Objective Introduction Environment Conclusion MT5012 Marketing of High-Technology Products and Innovations Quality Record Management System‚ Idea Generation stage Introduction
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THE EXTERNAL ENVIRONMENT AND ORGANIZATIONAL CULTURE USING THE “UNFOLDING CASE” CAN INDRA NOOYI KEEP THE FIZZ IN PEPSICO’S PRODUCTS? TT Teaching Tip: This is a case that lends itself to visual aids. Generate interest by walking into class and placing a bottle of Pepsi‚ a box of Quaker oatmeal (or an oatmeal bar)‚ and a bag of Frito-Lay potato chips on the table at the front of the room. Then ask students what the three products have in common. Few will realize that PepsiCo
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The forces in the marketing environment are divided into two category called microenvironment and macroenvironment. The forces in microenvironment are customers‚ competitors‚ suppliers and partners while forces in macroenvironment are economic‚ social and cultural‚ competitive‚ legal‚ political and technological. It is important for marketers to scan the environment because the forces will affect their development and to maintain successful transactions with their target customers. Cultural
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Marketing expansion grid. Marketing has the main responsibility for achieving profitable growth for the company. The market expansion grid is a portfolio-planning tool for identifying company growth opportunities through market penetration‚ market development‚ product development and diversification. To go into details on the points‚ let’s consider the company Under Armour‚ established in 1996 in the US‚ it is a leading brand that produces performance sports apparel First‚ market penetration
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