AnaMaria Meshkurti Master in Marketing and Communications Assignment 3 – Rome Business School 14.04.2015 Assignment 3 Study module 3 Read the case study at the end of chapter 3 of your textbook and answer the questions. 1. What microenvironmental factors have affected Xerox’s performance since the late 1990s? Companies operate in two different environments‚ called micro and macro environment. The microenvironment is also known as the environment on which
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Comparison between 1929-1933 crisis and 2008-2010 crisis Being aware of the fact that a company is the result of various factors‚ and one of the most important factors is the environment in which the company functions we will make a short analysis of two compared periods. The economic crisis from 1929-1933: The crisis started in 1929 in USA‚ and manifested in its initial phase as the crash from the Wall Street. Two moments that have marked the evolution of this crisis were the
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Marketing to Kids: Why & How Marketers Target Kids Before discussing why and how marketers target kids‚ let us look at these facts: * Companies spend about $17 billion annually marketing to children‚ a staggering increase from the $100 million spent in 1983. * Children under 14 spend about $40 billion annually. Teens spend about $159 billion. * Teens between 13 and 17 have 145 conversations about brands per week‚ about twice as many as adults. * Children under 12 influence $500
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Effects of Online Games Chapter 1 PROBLEM AND ITS BACKGROUND INTRODUCTION When the internet was first created programmers from all over the world created different games that could be play over the internet. Internet games (also known as online games) are games that are played online via the Internet. They are distin Premium4322 Words18 Pages Effects of Online Games on Teenagers INTRODUCTION Development in technology brings many things that people don’t have many years back. One of these things
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Clarification Step: All of us can’t define life without stating a problem‚ it’s not always happiness and the likes but it contains the miserable era where we felt ours was pointless. But like the commercial of Nescafe where they asked “Para kanino ka bumabangon?”‚ that always give a vibrant feeling for us to value our lives even more. So‚ how can I build meaning to my life? BODY I. Primarily‚ I’m building the meaning of my life by questioning everything
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FAR EASTERN UNIVERSITY Makati COURSE OUTLINE COURSE CODE : PRNMGT COURSE TITLE : Principles of Management and Organization COURSE CREDIT : 3 units‚ 3 hours per week Course Description: This introductory course provides the student background knowledge about the broad and complex field of management‚ both as a study or discipline and as a practice. It covers the basic management concepts of management‚ the general functions of planning‚ organizing‚ leading and controlling
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forces? a. Rivalry among established firms b. Threat of new entrants c. Height of exit barriers d. Bargaining power of suppliers e. Bargaining power of buyers (c is correct) 4. Which of the following is not a component of the macroenvironment? a. Technological forces b. Political and legal forces c. Demographic forces d. Sociocultural forces e. Competitive forces (e is correct) 5. Members of a strategic group a. compete directly with members of other strategic groups
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Chapter 1 Marketing Concept 1-understand the marketplace and customer needs and wants 2-design a customer driven marketing strategy 3-construct an integrated marketing program that delivers super or value 4-build profitable relationship and create customer delight 5-capture value from customers to create profits and customer equity. Marketing satisfies customers’ needs Market place + customer needs concepts 1. Needs (physical‚ social‚ individual) wants and demands(wants backed by buying
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AMPALAYA SEEDS AS AN ALTERNATIVE FOR COMMERCIAL COFFEE Author: Alleoh Clark Prondo Abstract This study was conducted to determine the feasibility of the ampalaya seeds as a brewed coffee. The researchers used powdered Ampalaya seeds in this study. Momordica Charantia or ampalaya seeds contain iron and folic acid which are essential for the production of the red blood cells and the formulation of hemoglobin and myoglobin. Coffee is usually drunk hot‚ black
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management: most efficient and most effective. Comparing to #1 and #2 in business. BENCHMARKING * turbulent times: be visible‚ calm‚ put people before business‚ tell the truth‚ and know when to get back to business. CHAPTER 2: * Macroenvironment outside‚ external business world: economic‚ natural‚ regulations‚ government laws‚ politics‚ international affairs‚ technology‚ socio-cultural. * Microenvironment inside‚ internal business world: suppliers‚ customers‚ competition‚ new entrants
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